9 Books To Help You Be A Top Agent
Want to be a top agent? We recommend the following real estate, business, and motivational books to help boost your results and further your career.
1. The One Thing – Gary Keller and Jay Papasan
This book reveals the simple truth behind achieving extraordinary results- focus on your one thing. Written by entrepreneurs from the world’s largest real estate company, Gary Keller, and Jay Papasan teach you how to remove roadblocks, focus on what matters, and achieve extraordinary results. Helping you discover the one thing you need to focus on to become a top agent, this book can do wonders for your career.
2. Your First Year In Real Estate – Dirk Zeller
If you want to build a winning real estate career from day one, this book can help. Complete with strategies to avoid common rookie mistakes and excel from the get-go, Your First Year in Real Estate is like your real estate coach. With expert tips on goal-setting, sales, client relationships and marketing, it helps you hit the ground running.
3. Sell With Soul – Jennifer Allan-Hagedorn
Another rookie survival guide, Sell With Soul teaches you how to create an amazing real estate career without losing your friends, principles or self-respect. Written by a top agent, Jennifer Allan-Hagedorn, she provides simple strategies to achieve success in sales, whilst staying true to yourself. Full of practical tips on database building, marketing listings, and negotiating inspections, it is an invaluable read for new agents.
4. The Millionaire Real Estate Agent – Gary Keller
The ultimate top agent handbook, The Millionaire Real Estate Agent, should be read by every real estate professional. Keller Williams Realty founder, Gary Keller, uncovers the key models and mindsets that millionaire agents use to reach the top. Sharing examples from some of the world’s most successful agents, this book can help take your real estate career to the next level.
5. Purple Cow – Seth Godin
An essential read if you’re running your own real estate agency or want to promote your personal brand, Purple Cow makes you rethink marketing. As the title suggests, if you want your brand to succeed it needs to be a ‘purple cow’. Using case studies from Starbucks, Krispy Kreme, and Apple, marketing genius Seth Godin shows what it takes to stand out in a crowded market. If you have a brand, this book can help transform it into something truly noticeable.
6. Multipliers – Liz Wiseman and Greg Mckeown
Another great read for all real estate professionals, Multipliers examines how to be an effective leader. Identifying the different types of leaders, it helps you consider your own leadership style and how it could be improved. If you want to encourage growth and creativity from your team, this book gives you the framework you need.
7. Rock Then Roll – Arkadi Kuhlmann
Having the right corporate culture in place is critical to business success. Written by ING Direct Founder, Arkadi Kuhlmann, Rock Then Roll is your guide to understanding the new culture-driven landscape. Demonstrating how this one element impacts your agency’s leadership, innovation, management, communication, brand, customers, and team, it shows how culture can effectively become your competitive advantage.
8. The 4-Hour Work Week – Tim Ferriss
A favourite amongst real estate professionals, Tim Ferriss’ 4-Hour Work Week makes you rethink how you work. Providing simple ways to eliminate distractions, automate tasks and boost productivity, Ferriss shows how it’s possible to work less and make more money at the same time. Whether you feel like a burnt-out principal or overworked agent, this book is full of tips to help you work less and achieve more.
9. Web Marketing That Works – Adam Franklin and Toby Jenkins
Promoting yourself or your agency online is essential if you want to be known in your market area. But, if you feel overwhelmed by where to start, Web Marketing That Works can help. A practical guide to social media, lead generation, digital marketing and SEO, it shows how online marketing can be the key to your real estate success.
Looking to become a qualified real estate agent or upskill? Call Validum Institute TODAY on (07) 3193 5270 to find out more about our Real Estate Agent Licence Courses. We provide a unique personalised blended approach to learning. This means you have the flexibility to study when and where you want according to your schedule via our interactive online portal. You also get direct access to our trainers and assessors for one-on-one tutoring and support either in person or on the phone. Simply call and book a time with one of our trainers and assessors to discuss all your course or industry related questions.
