Should you be eager to establish a career in Real Estate and like the idea of growing and progressing within a permanent role over a period of time then this could be for you.
A career in Real Estate reflects unlimited income potential and big rewards are there for those that do their best.
Even if you have no experience in this field, we are still keen to talk to you should you be keen, friendly and career-minded..
If this sounds like this could be for you then please APPLY!
“Are you looking to take your career to the next level?…Are you wanting to join an ever growing business with great reputation for having a personalised approach to high performance sales?…Have you been assisting, but now ready to go solo with fantastic support and systems?….Are you already a great agent but looking for a fresh start in suburbs & energetic team environment?”
If you’ve answer “yes” to any of these questions, please call our principals Robert Bagala or George Agostino personally for a friendly & private chat anytime.
We are now looking to offer an opportunity to take your pick to cover your preferred choice in area /suburb within our close to 50,000 home coverage.
More often that not, the key to being a successful real estate sales person is to join a successful team & we are looking for the above profiles.
We are a leading real estate agency, with consistent years of growth, high profile performance levels & an ever growing reputation for a collaborative team culture unlike all others.
We are currently undergoing an exciting new growth phase which has provided opportunity for an experienced, self-motivated sales agent to join our real estate family.
Our synergised sales team and supportive selling principals will provide ongoing support to achieve:-
Please send your resume to firstname.lastname@example.org or feel free to call our owners Robert Bagala or George Agostino direct on their mobiles, for a private & confidential chat.
STRICTEST CONFIDENTIALITY MAINTAINED TO ANY APPLICANT OR AGENT ENQUIRY
Anonymous & private enquiries are welcome.
Our client is a well-established Franchise that offers leading full-service Sales and Property Management with the backing of a reputable brand with an enviable reputation and prestige offices. They continue to be one of the top brands with this particular office being re-known for a continual growth path and sensational leaders.
The key function of this role is to be the main backstop for the business on the contractual sales documentation ensuring it meets the requirements of the Real Estate Act and therefore protects the Brand, the Licensee and the Vendor.
With 5 Sales Agents in the office this is a pivotal position that requires a clear understanding of the Act and Legislation, how to handle Agents when there is a need for the documentation to be amended and to process things in a timely manner with care and attention to detail.
The ideal candidate will have a “can do” attitude take pride in their work and be very much a team player. As this is a busy role, front office will assit with support. This is a full time role Monday to Friday.
Great benefits and a workplace that is fun and dedicated,
Awesome company culture, providing a great customer service along with a great brand.
If you would like to be a part of a growing team then please click to apply and send your CV and cover letter to Mary Grech at email@example.com
or contact Mary on 0402 524 220.
Colliers International is a global real estate services firm operating in over 60 countries. We advise people on buying, selling, leasing, managing and valuing real estate all over the world. What sets Colliers apart is not what we do, but how we do it. We think differently and are enterprising. Colliers is the place where creative and entrepreneurial people with high integrity choose to make a difference.
We are now seeking a professional and proactive Assistant Property Manager to be part of the Real Estate Management team within an A Grade Office Building located in the Sydney CBD.
As a member of our Real Estate Management Team you will play a key role by providing support to a small team with day to day property management, facilities management and administrative tasks.
These will include:
Lead & Innovate with Marketing
The Key skills and experience you will bring to this role will be:
This represents a unique opportunity to gain experience in a leading global real estate firm, contributing to the success of a key initiative with great exposure to a successful property team.
Colliers International is a leader in global real estate services and a great local success story. Ours is a culture of service excellence and collaboration that provides our people with the ideal platform to engage their clients, develop their skills and accelerate their careers. For you this means a world of opportunity and the power to succeed.
Are you a school leaver, looking for a start, with training, in a quality environment ?
We are a nationally recognised award winning business & part of a leading real estate franchise group, continually looking to expand with an exciting role on offer to join us.
You will be the first point of contact, the face of our office & very quickly learn all facets of real estate, with an opportunity to learn, climb the ranks, price yourself & expand your horizon with a choice of different career paths within the industry.
This is an excellent opportunity to become part of a friendly team and to be fully trained to perform all aspects of reception work and general office support, will be working closely with administration, salespeople and supportive owners.
Key functions include:
The successful applicant will learn and display the following attributes:
This position is full time. Junior wages apply.
Please send your resume to firstname.lastname@example.org for it to be forwarded to the directors.
LJ Hooker Belmore Lakemba is looking for a new leasing manager for our Property Management team.
Key tasks, including but not limited to:
The Leasing Consultant position is for someone that enjoys a fast paced environment and enjoys being out & about meeting new people.
This position also provides huge opportunity to get your foot in the Real Estate door and we are more than happy to train the right person.
Key selection criteria
If this role sounds like something that would suit you, we would love to hear from you!
Resumes in strict confidence by email ONLY to email@example.com
You are working as a Senior Associate at a national or international firm and are considering scaling up to a top tier firm. You are keen to experience the size of deals and work with the client base of that calibre. You have excellent academics. You have only worked at one firm, or you have made one move, so you need to make sure you select the right role and firm. The best position to make a decision is from a position of strength with choice and without pressure. Consider these options.
If this role is of interest please send your resume directly and in confidence to
Alternatively you may like to call me directly and in confidence at your convenience:
Principal Legal Recruiter
(02) 9467 6700
0416 963 992 (all hours / after hours)
If you are frustrated by one or more of the following trends in the Sydney Property Law sector:
I would like to speak with you about these offerings as superior alternatives.
We are looking for someone who has been in the real estate industry for a min of 6 months, you done the training, the prospecting, listing and selling but now you want to learn more.
Our Client is a well respected Sales Agent in her area and is a driver. Eager to have someone who is hungry enough to run along side her.
As a Sales Associate/Lead Generator, you will be client prospecting and lead generating, supporting the Sales Agent and in-turn be taught the art of Real Estate sales. Learning all of the key skills as you go, while building relationships that extend far beyond the immediate transaction.
Your initial day-to-day activities will initially include:
Is this you?
If you would like to be a part of this energetic team then please click to apply and send your CV and cover letter to Mary Grech at firstname.lastname@example.org or contact Mary on 0402 524 220.
Real Recruit work hard to make sure your application is reviewed and responded to with the courtesy you deserve. We are proud to work with our clients that run great business and treat their staff with respect and fairness.
Colliers International is a global real estate services firm operating in over 60 countries. We advise people on buying, selling, leasing, managing and valuing real estate all over the world. What sets Colliers apart is not what we do, but how we do it. We think differently and are enterprising. Colliers is the place where creative and entrepreneurial people with high integrity choose to make a difference.
We are currently seeking an Accounts Receivable Officer to join our busy Finance team based in the heart of Sydney’s CBD. Reporting to the National Manager the role is responsible for ensuring the timely and accurate processing of accounts receivable from tenants in line with Colliers financial policies and procedures. Communication with tenants and Colliers employees in relation to invoicing and servicing enquiries and lead and manage all aspects of the Accounts Receivable function.
Your duties will include:
In order to succeed in this position you will possess:
You will bring your enthusiasm, common sense and ability to juggle multiple priorities. Working in a fast paced team this represents an exciting opportunity to grow your career in a dynamic environment through joining an enterprising company renowned for its approach to client service.
Please apply now or for further information please contact Laura Hahn on 9017 6948.
Colliers International is a leader in global real estate services and a great local success story. Ours is a culture of service excellence and collaboration that provides our people with the ideal platform to engage their clients, develop their skills and accelerate their careers. For you this means a world of opportunity and the power to succeed.
With 22 offices currently in place and a goal to reach 40 offices by 2019, Coronis is a business that is growing significantly and is looking for like minded individuals to join the ride.
Due to current expansion within the organisation, Coronis is on the look out for talented sales professionals who are hungry for a rewarding career in real estate.
In this role, you will have complete ownership of your results and you’ll see first-hand that your personal persistence and motivation will take your career to new heights.
Experience in the real estate industry will be highly regarded but is not essential.
Benefits of working with Coronis…
This is a fantastic opportunity to expand your experience with awell established organisation that will truly value your contribution to the business.
At Coronis the team believes in rewarding effort and encouraging excellence, appreciates people who strive to be #1 and offers the opportunity to progress to leading your own team and sharing the profits of the business.
Furthermore, you’ll enjoy being a part of a friendly and supportive team and you will truly enjoy coming to work each day!
We have a rare opportunity for an Administration Coordinator for our Real Estate on Hamilton Island.
The purpose of the position of Administration Coordinator for HIRE is to provide a high level of general administrative support to the management and sales staff of the office.
About the role:
Culture and Benefits
To apply, click the Apply button or visit www.hamiltonisland.com.au/careers
There is a lot of continued debate over real estate agents’ commissions and the value they offer, particularly when the seller also has to pay for the advertising costs and other expenses associated with the sale of the property. The question remains, what are customers truly after and is there a better way to structure fees when it comes to selling homes?
We are seeing a rise in real estate agent comparison sites to help customers more openly determine value. These sites offer satisfaction ratings for agents along with the number of properties they have sold within your area and the highest value of sale, amongst other information including their commission rate.
The average commission Real Estate Agents charge varies between metro and regional areas – the lowest is about 1.6% and the highest around 4%. Across the country, the average charge is between 2% and 2.5%.
Adding to the commission confusion, new agency ‘disruptors’ have tried to make a success in the real estate market by offering a flat fee structure for selling homes with no commission at all. Both Go Geko and Purple Bricks however they have been unsuccessful making a permanent presence in the Australian market-place. Purple Bricks is currently winding up its local operations in Australia and Go Geko has not been seen for a few years now.
So what is the solution? One Brisbane Real Estate Agency ‘Bees Nees Realty’ has announced it is going to offer a new way of selling Brisbane real estate. They believe they have discovered a fairer way for both the seller and agent to sell properties.
Rob Honeycombe, Director of Bees Nees says “there’s more complexity to the process than ever before, the legal checks and exposure for us are increasing, and there’s more steps and time we cannot skip to list and market a property if we’re doing it properly. And the cost of promoting a property is rising rapidly. Getting your property to stand out in the crowd, demonstrating real value to home buyers, takes more effort and money than ever.”
Honeycombe goes on to say “The solution is simpler, fairer, a lot more affordable and it’s what Bees Nees Realty is now doing. A flat engagement fee paid to take a property to market and promote it like crazy in a substantial campaign and then a success fee (much smaller than a traditional commission) paid only on sale.”
When talking about why the need for change has come about, Honeycombe says “We’ve been a part of the old commission system for a long time and we don’t criticise agents who stick with it now. Many will argue it’s “just the way we’ve always done things”. For a seller who’s unsure if they really want to sell, it might save them money. But technology has changed the way we promote and sell real estate for good. These new methods are very effective solutions, but also very expensive. We can no longer throw up a sale board and wait for buyers to peer through our office window. Taking a property to market now costs thousands, no matter how you choose to pay your agent for their time.”
Could Bees Nees Realty changing their commission structure be a more professional approach to the way Real Estate Agents are paid and will other agents follow suit? Will Bees Nees Realty leading the way in changing the commission structure for Real Estate Agents?
What do you think? Leave your comment below or email your your thoughts to email@example.com.
If you’re looking to become qualified in the real estate industry or upskill your real estate qualifications, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
A 2017 analysis of Australian Taxation Office (ATO) data revealed that real estate agents claim an annual average of $8,634 in real estate tax deductions. This is nearly triple the national average of $3,413.
The nature of a real estate agent’s work means they have a lot of legitimate work-related expenses that their agency doesn’t always offset or reimburse.
With the end of financial year approaching, we outline the top deductions real estate employees can claim at tax time.
Please Note: To claim an expense, you must have spent the money yourself and weren’t reimbursed by your employer. The expense must be directly related to your income and you must have a record (like a receipt) to prove it.
You can claim a deduction for the cost of renewing a real estate certificate of registration held by you as an employee of your agency. However, you can’t claim a deduction for the cost of obtaining the initial certificate of registration.
You can claim a deduction for car expenses when you drive to and from an alternate workplace for the same employer on the same day – for example, travelling to and from residential open homes or client appointments.
You generally cannot claim the cost of trips between home and work.
If you want to claim car expenses, you need to keep a logbook to determine the work-related percentage, or be able to demonstrate to the ATO a reasonable calculation if you use the cents per kilometre method to claim.
You can claim a deduction for the cost of buying, hiring, mending or cleaning certain uniforms that are unique and distinctive to your job. For example, clothing items you are required to wear. The clothing you wish to claim must have a logo that is unique and distinctive to your employer.
You cannot claim a deduction for the cost of buying or cleaning generic clothing worn at work, even if your employer requires you to wear it. For example, black pants and a white shirt.
You cannot claim a deduction for hairdressing, cosmetics, hair and skin care products, even if your employer requires you to be well-groomed.
You can claim a percentage of the running costs of your home office if you work from home. Expenses you can claim include depreciation of office equipment, work-related phone calls and internet access charges, and electricity for heating, cooling and lighting costs.
You generally cannot claim the cost of rates, mortgage interest, rent and insurance.
You can claim the work-related portion of your phone and internet costs if your employer requires you to use your own phone or electronic device. You need to keep records to show your work use if you claim more than $50 on phone and internet expenses.
You cannot claim a deduction if your employer provides you with a phone for work and pays for the usage, or if your employer reimburses you for the costs.
You cannot claim a deduction for any phone calls to family and friends, even while you’re travelling for work. This is because they’re not work-related calls.
You can claim a deduction for the cost of gifts including alcohol and flowers if these are bought for work purposes, but only if you are a salesperson or property manager entitled to receive your income from commission, or you receive both a commission and retainer.
You cannot claim a deduction if you earn a fixed income and you are not entitled to earn a commission.
You cannot claim a deduction for gifts that are in the form of entertainment – eg a live sporting event.
You can claim a deduction for the cost of decorating items used at properties, such as flowers.
You can claim the costs of subscriptions to real estate publications like Elite Agent, Your Investment Property, AFR Weekend or newspapers that have property sections as long as the content of the subscriptions must be connected to the duties carried out by you as a real estate agent. However, if the property section of the newspaper doesn’t appear every day, you can only claim a tax deduction for the days it does appear, rather than for the entire subscription.
You can claim a deduction for the cost of advertising – for example through newspapers, letterbox drops, signage and bunting.
You can’t claim a deduction for the cost of advertising if you earn your income from a fixed salary and you are not entitled to earn commission.
Tax Agent Fees
You can claim on the fees that you paid last financial year to prepare your tax return. In addition to this, if you met with a recognised tax advisor, you can claim on the fees charged and the associated travel expenses.
You can claim a deduction for self-education expenses if they are directly related to your current employment as a real estate employee and it:
You can’t claim a deduction if the education is only related in a general way and designed to:
Self-education expenses include fees, travel expenses (for example, attending a conference interstate), transport costs, books and equipment. You usually have to reduce your self-education expenses by $250 – that is, the first $250 of expenses for self-education aren’t deductible.
You can also claim for the cost of seminars and conferences that relate to your work as a real estate employee.
So, which Validum Real Estate course are you going to study before the new financial year?
Tip: You can use the ATO app myDeductions tool to keep track of your expenses and receipts throughout the financial year.
The information in this article is obtained from ATO website and applies to real estate agents employed by a real estate agency.
Important Note: The information in this article is provided for general information only. If you require further information on any deductible items or to determine if you are entitled to claim an expense, please speak to your accountant.
Did you know that by working on your self-awareness, you can become a better version of you?
Self-awareness is a critical tool to help you reach higher levels of job satisfaction, become a better leader, improve relationships with colleagues, and manage your emotions better. It’s also positively correlated with higher levels of overall happiness.
There are two parts to self-awareness – internal and external.
Internal self-awareness is having the ability to understand your beliefs, strengths and weaknesses as well as having a clear perception of your personality including your behaviours, thoughts, emotions, motivations and aspirations.
External self-awareness is the ability to know how you appear to others and how they perceive you. Leaders who can see how their employees view them are usually more effective, and have stronger relationships with their employees.
If you begin to consciously practice self-awareness, you can evaluate how your values, passions, and goals fit into your current environment and emotions — and how to align them better.
You can also understand how other people view you, creating stronger, more authentic relationships with colleagues and people within your life.
We outline the 2 parts to self-awareness and tips to help you become your better self.
Internal self-awareness is the first part to becoming more self aware as a whole. Start with being mindful of your self talk because the way you speak to yourself internally can have a big impact on your moods and behaviours.
Instead of asking yourself ‘WHY is this happening to me?’ ask yourself ‘WHAT is this situation trying to tell me?’
To make this easier, try keeping a journal to help understand yourself better. Journaling allows you to clarify your thoughts and feelings, write goals, plans and priorities and also perform daily self reflection.
Journaling has the following personal benefits:
Journaling can be a different experience for everyone and some might like to use pen and paper, while another likes to use notes in their phone. It does not matter how you do it, the outcome (when done regularly) would be positive.
Dr. Tasha Eurich (organizational psychologist, researcher, and New York Times best-selling author) conducted a study of 5000 people and found that internal self awareness is associated with higher job and relationship satisfaction, personal and social control, and happiness; and helps combat anxiety, stress, and depression.
Part of being self-aware is understanding how you are viewed by others and how you can make changes to becoming a better person.
This is not always an easy thing to do – especially if you are sensitive to criticism. Asking for feedback from people around you on how your behaviours or actions could improve can help you learn more about the traits you need to work on personally or professionally. Asking for feedback can be empowering and should be used an an opportunity to grow.
You could also try to consciously become a better listener. Listening is not the same as hearing. It takes purpose and control. When you learn to listen to your colleagues, boss, friends/family, without judgement, you’ll become more empathetic and understand them better which is critical to becoming self-aware.
As Tasha Eurich states, people who focus on building both internal and external self-awareness, who seek honest feedback from loving critics and who ask “what” instead of “why” can learn to see themselves more clearly — and reap the many rewards that increased self-knowledge delivers.
And no matter how much progress we make, there’s always more to learn.
That’s one of the things that makes the journey to self-awareness so exciting.
26-year-old, originally from South Africa, making the most of my life in this beautiful and great country of Australia. Passionate about property investing and developing. Interests are in soccer, rugby and losing a game of tennis to my fiancé. Happily engaged. Proud doggo-dad of two chocolate Labradors.
It was efficient and seamless. The Validum platform provides a great user experience, simple to understand and straightforward. Regardless of it being online learning, Validum delivers the courses with practical methods and exercises that gives you a feel of the real world in real estate. Marking of assessments was exceptionally quick with guidance and assistance provided at all times.
A one-on-one trainer assisted me through my entire journey with Validum. I thoroughly enjoyed how assessments are marked, you are taught to think about the scenarios being questioned on and find the solutions. Without giving away the answers, my assessor guided me in the right direction for me to find the solution. Think of it this way, if you on the wrong path your assessor will redirect you and give you a sachet of water, but it’s up to you to continue running and break through to that finish line.
Call sessions and one-on-one training definitely helps you accelerate through your learning path. My assessor was brilliant. Highly knowledgeable and great experience in real estate, he assisted me with the right guidance. With the number of contracts, forms, etc you deal with in real estate, its vital as a real estate agent that you understand and complete these correctly. He helped me identify where I was making errors and the implications they could cause in reality. I found that Validum truly provides a great support base for their learners by knowledgeable experts from the industry.
I wouldn’t be where I am today without the knowledge I gained through Validum. You learn more than what’s just on paper. You gain insights into the industry from the experts, practical experience and pragmatic approaches. If you give it your most, you will benefit greatly from Validum’s courses.
Embrace it. You’ll be required to break free of comfort zones which will ultimately help you grow. Remember you’re here because you want to change your life, better yourself and increase your skill set, so why not enjoy the ride while you are doing it.
I strongly recommend Validum to all that are looking to break into real estate or increase their knowledge and credentials.
You’ll be thankful that you chose Validum to assist you in building a strong foundation of knowledge and confidence before jumping into the real estate game. Go for it and enjoy.
Looking for a career change? We can help you with our flexible and affordable real estate courses. Call Validum Institute on (07) 3193 5270 or visit www.validum.edu.au and experience the Validum difference today.
Recently, Validum Institute interviewed Brisbane Real Estate Agent, Tony McLoughlin – Principal of Kindred Wavell Heights. Tony has 22 years Real Estate experience and has seen the industry grow and evolve since his began his career at RE/MAX in 1997.
Tony generously shared his thoughts with us on having the CPP40307 Certificate IV Property Services (Real Estate) (“Certificate IV”) and where he sees the industry going in the next few years.
A: Knowledge is power in real estate. In a tough market, you should aim to be more qualified because you will need more knowledge to handle a tougher market. A higher qualification like the Certificate IV teaches you how to negotiate, develop teams and more which helps you in a tough market.
Having a higher qualification can also create more opportunities for employment if you are new to the industry and can even help you secure more business (listings) as an already established agent, especially when you are more knowledgeable and competing against another agent who has only completed a short course in real estate.
At the end of the day, the more you know – the better an agent you will be. You are not left guessing, which looks better to clients.
A: Personally, I hire for ambition, drive and attitude. In saying that, if I had two applicants that both possessed those attributes – I would prefer to hire someone who is more qualified. I think it shows they value learning and education and they would be more informed simply from studying the Certificate IV. It also saves them from having to upgrade later.
As well as studying to be licenced in real estate, you have to be dedicated to ongoing learning ie. personal and professional development. The learning process is a must in the real estate industry.
A: It’s not just New South Wales and Victoria, every industry body around Australia believes and is trying to push that all people who work in real estate should be more qualified. To put it simply, real estate agents have the potential to earn a 6 figure income after studying a short course in real estate and occupations like lawyers and doctors have to study for years and obtain a University degree to earn the same amount.
The governing body for real estate across Australia is trying to push for higher education in the industry, not only so that agents are more knowledgeable and more qualified but so the industry is regarded as a higher profession.
It is going to change, there is no doubt in my mind and once it becomes a requirement, the cost of the qualification will go up. So, it’s best that agents and newcomers to the industry upskill or obtain the higher qualification as soon as they can.
A: It’s important to be learning continuously and upgrading your qualifications whenever you can.
Having the Certificate IV gives you the chance to possibly be paid more, because you are more qualified
It creates more opportunity within your real estate career
It shows you are as educated and informed about the industry as you can be
Gone are the days of shop front agencies – everything is online these days. The real estate industry is not like it was, I started with a ‘brick phone’ and a phone book. The industry is quickly evolving and moving forward in such a positive way.
We need to be evolving and growing with it.
If you are dedicated to your professional development and want to study the CPP40307 Certificate IV in Property Services (Real Estate) we can help you. Call (07) 3193 5270 or email firstname.lastname@example.org for more information on how to get started.
With the number of Real Estate Agents and Property Managers on the rise and the increasing regulation of the industry, being dedicated to continuing your education and growth has never been more important.
We outline 3 reasons you should upgrade your real estate qualification to the CPP40307 Certificate IV in Property Services (Real Estate) (“Certificate IV”) now.
The CPP40307 Certificate IV in Property Services (Real Estate) is one of the highest qualifications a Real Estate professional can obtain below a University degree. It is for this reason it has become an increasingly popular course to study for any serious Real Estate Agent or Property Manager, not only entering the industry but also for those looking to upgrade their qualifications to further their real estate career.
In Victoria and New South Wales – the Certificate IV is already the leading standard requirement for becoming licensed as a Real Estate Agent. It is only a matter of time before Queensland follows in the same direction.
We are hearing from more Agency Principals that they are preferring to hire new employees with higher qualification levels. In fact, some Principals have told us that they only employ staff with a minimum of a Full Real Estate Agents’ Licence qualification but have a strong preference for the Certificate IV.
By taking the plunge and upgrading your qualification now, you’ve done the hard work and increased your skillset to one of the highest possible vocational qualifications at the outset. It demonstrates you have the ambition and are equipped to someday be a leader and senior member of the agency which is appealing for many Principals.
A natural progression in your education pathway is to further your learning and become more qualified. You will ultimately create more opportunities for yourself, get ahead of your competition and gain more knowledge about running a real estate agency and developing teams.
If you are dedicated to your professional development as a Real Estate Agent in any capacity, upgrading your qualification could count towards your professional/personal development training hours.
If you want to stay ahead of the competition, gain more knowledge, build your confidence and open more doors – enquire with Validum Real Estate Training about upgrading or studying your CPP40307 Certificate IV in Property Services (Real Estate) today.
Validum is the most highly rated and one of the leading QLD based training providers that offer the Certificate IV.
Ready to take your career to the next level? We can help you with our flexible and affordable real estate courses. Call Validum Institute on (07) 3193 5270 or visit www.validum.edu.au and experience Validum difference today.
Recently, we caught up with Validum Alumni. Byron Froneman graduated 12 months ago and is happily working in the real estate industry as a Commercial Asset Manager for PRDNationwide in Mackay and is doing extremely well.
We were interested to see how Byron’s first year in the industry has gone and he has graciously agreed to share with us how he has found working in the real estate industry.
We hope that if you are thinking of a career in real estate, this could give you some insight into what your first year could be like!
A: I knew that I wanted to be in commercial and industrial as opposed to residential. I prefer to deal with business to business, so I looked for commercial real estate jobs available and applied online. I went through the whole interview process and was offered the position, which was an exciting time for me.
A: I chose PRDNationwide (“PRD”) because they condensed sales, leasing and property management into one position and renamed it Commercial Asset Manager which I liked because it gave me the ability to do a few different roles, not just one.
I also live in Mackay so there wasn’t a lot of opportunities available – but the director of PRD, Greg Chappell is extremely well known and recognised for his brilliant work. So a friend recommended I contact him and now he acts as my mentor and has taught me a lot.
A: I love that everyday is different, you’re always learning something new. I love that property is a tangible asset and it doesn’t change that much but circumstances around property are changing all the time so there’s always new things to learn.
I also love that I don’t have to sit at a desk all day, I get to go on site and meet heaps of different people before I head back to the office and it’s a very high energy role – the thrill of signing deals and winning business is definitely a high.
A: I had to learn how to deal with confrontation. It’s important that as a tenant, businesses manage cash flow – in commercial, you must remove them from the property if the business is not performing and rent isn’t paid.
Having to confront people like that is very difficult because we’re human and we have to deal with those emotions as well, but we do have a duty of care to our investors as agents and it’s the harsh reality of business sometimes.
A: As a team we secured the managements for quite a large commercial property – a GP super clinic, which has multiple tenants in it and that was massive highlight for me.
A: Don’t overthink the decision – do your research into the different areas of real estate and make a choice about which position you want to try but once you’ve found that position then just go for it – the sooner you get into real estate the better.
A: I would like to move into property development at some stage. The more I learn about it, the more I lean towards that sector of the industry.
I think it’s natural to progress through the industry and grow into different roles but it’s good to start somewhere and go from there to figure out what you like.
That’s the great thing about the real estate industry, it’s so versatile and there’s so much opportunity.
Looking for a career change? We can help you with our flexible and affordable real estate courses. Call Validum Institute on (07) 3193 5270 or visit www.validum.edu.au and experience the Validum difference today.
Listening to podcasts is beneficial in many ways – firstly, they’re inspiring, motivating, educational, informative and entertaining. Think of all the time you spend commuting to work, or going on your daily run, or even cleaning the house – that’s a lot of time that can be spent working on your self development.
If you’re not familiar with the world of podcasts, it can seem daunting and you might not know where to start. You can find and listen to podcasts on Spotify, the Apple Podcast app for iPhone or Stitcher. With a little time, you will find podcasts you will enjoy listening to regularly that will help you make positive changes in your life that will enhance your career.
Here are our 12 Recommended Podcasts for Personal Development to help kick start your podcast journey.
So there you have it, 12 podcasts and 12 episodes to get you started in the world of podcasts! Start enjoying the benefits and become more effective at work or find clarity in your career journey by using the tools found in these podcasts to improve yourself!
Comment your favourite podcast down below!
Do these podcasts make you think about finding a new career? We can help you with our flexible and affordable real estate courses. Call Validum Institute on (07) 3193 5270 or visit www.validum.edu.au and experience Validum difference today.
We talk to a large number of people everyday. Before they enrol in a course, most seem to ask one similar question: Which course is right for me?
It is easy to feel overwhelmed when trying to decide which course is best for you. So in today’s blog we outline the differences and benefits of each course so you can unlock your potential and pick the course that suits you best!
Firstly, we outline what the Registration Certificate Course involves, what it allows you to do in Queensland and the benefits of undertaking a Registration Certificate course.
A Registration Certificate Course is the minimum study requirement for working as a Sales Agent, Property Manager or Administrator in an agency.
Once you have completed your Registration Certificate Course and have received your Statement of Attainment, you will need to apply for your Registration Certificate Salesperson Licence with the Office of Fair Trading (OFT) to qualify as a fully registered Sales Agent in Queensland. Then you will be able to:
Click here for more information on registering as a real estate salesperson.
Now we will discuss what the Real Estate Agent Licence Course includes, what it allows you to do in Queensland and the benefits of studying a Real Estate Agent Licence Course.
A Real Estate Agent Licence Course is the course required to own and manage a real estate agency and act as a principal licensee. You can also work as an independent contractor and contract your services to an established agency.
Once you have completed your Real Estate Agent Licence Course and have received your Statement of Attainment, you will need to apply for your individual licence with the Office of Fair Trading to be a fully licenced Real Estate Agent in Queensland. Then you will be able to:
Click here for more information on applying for a real estate agent licence with the OFT
Flexibility – Able to open your own agency and manage a team or work in an agency as an independent contractor
Knowledge – With extra modules of study, you learn a lot more around the fundamentals of working in the real estate industry.
Preferred – A lot of agencies are preferring to hire fully licenced sales agents
There you have it, the differences and benefits of two of our most popular courses. If you are still unsure about which course is the better option for you, feel free to contact our support team at Validum Institute on (07) 3193 5270 to have a chat about which course would be better for you, so you can unlock your true potential and kick start your career in Real Estate.
Thinking about becoming a real estate agent or property manager? We’ll teach you how with our flexible and affordable real estate courses. Call Validum Institute on (07) 3193 5270 or visit www.validum.edu.au and experience Validum difference today.
The Mortgage Broking Industry is faced with an uncertain future and significant changes to its structure after The Royal Banking Commission released its recommendations. One of the recommendations that has the potential to affect the financial position of Mortgage Brokers (“Broker/s”) is the recommended ban on trailing commissions (ongoing commissions from the banks for the lifetime of the loan, which ultimately the customer pays). This ban would allow Brokers to only charge an upfront commission to the customer.
Brokers who are concerned about their financial future within the industry could consider alternative career opportunities should the recommendations get implemented by the Government.
We discuss our Top 5 Reasons Mortgage Brokers Make Good Real Estate Agents with the help of Validum Student Robby Antonio (Director of Eclipse Mortgages) who has recently completed his Full Real Estate Agent Licence Course with us.
Even though a Broker is in the finance industry and a Real Estate Agent (“Agent”) is in the property industry, essentially they both help clients buy and sell real estate.
Robby Antonio said “As a Broker, I work with clients who are looking to purchase properties – I take them to developers and recommend they talk to particular agents, so you’re already on the lookout to help the client with the property aspect.”
He went on to say “I believe it’s a natural progression to move into a real estate career and become a ‘one-stop-shop’ for my clients as I understand how the property industry works at a base level from working as a Broker.”
With Brokers handling a high volume of applications, they begin to see property values in various locations and they also get a general understanding of the buying and selling process of property.
Similar to Agents, Brokers can also work for themselves. They are usually confident decision makers and take full responsibility for their workload and schedule just like Agents. Brokers understand what it’s like to manage every aspect of their business and personal brand.
Antonio said “They are extremely comparable, as a Broker you have to be very driven and independent, go and source new business as well as keep your current clients satisfied, which is very similar to an Agent.”
As a Broker, if you love the independence and freedom, a transition into Real Estate would be easy for you as you’re familiar with the type of work style you would need as an Agent.
2016 data from the Mortgage & Finance Association of Australia (MFAA) found the average Broker earns $83,000 in gross upfront commission and $60,000 in gross trailing commissions per year.
Indeed states “the average salary for a Real Estate Agent is $104,637 per year in Queensland, which is 17% above the national average.” While the Courier Mail stated “some agents are making upwards of $500,000 per year, with top sellers making in excess of $1 million.”
Antonio said “In both positions, you work solely for the client and both incomes are completely dependent on how much work you choose to put in.”
Both industries offer commission based work which is a key motivator for some. So, if you’re a Broker – working for commission transferring into Real Estate won’t come as such a change.
Agents and Brokers know what it’s like to work with a client at a very stressful time. A Broker knows how to communicate the details around each mortgage and loan and explain how it all works in simple, plain terms. They must make the process as smooth and pleasant as possible – as well as communicate with their clients in several ways, over the phone, email and in person.
Antonio says “It’s vital for Brokers and Agents to be able to negotiate with clients to secure business and explain why you are different from any other Broker as well as negotiate with banks – just like Agents negotiate with buyers and sellers to get an acceptable contract price.”
Strong skills across various communication methods puts a Broker in a great position to succeed as a real estate agent as both careers need similar communication skills.
The job of an Agent is getting listings, just as the job of a Broker is getting borrowers. Antonio says “with so many Brokers, we have to compete for the same clients, just like Agents – we have have to know what makes using us better than any other Agent or Broker, then we have to convince our potential client to use us exclusively.”
Brokers will find their experience in selling and presenting themselves to potential clients will help them excel in a Real Estate career.
Antonio says “Smart Brokers would diversify their income in a time like this. If Labor does change the policies around how Brokers are paid, it will really affect the brokerage livelihood, so being qualified to do the closest thing to my job now (Real Estate) makes sense.”
So, if you or someone you know is a mortgage broker and is feeling the pressure of the recommendations from The Royal Commission and is considering becoming qualified in another industry as a back-up… a career in Real Estate might just be the perfect fit
Think real estate could be your next career choice? Let Validum help you on your journey to real estate success, with user friendly real estate courses and personalised customer service. Experience the Validum difference today and call us on (07) 3193 5270 or visit www.validum.edu.au.
Time management can be a challenge for anyone who juggles multiple priorities in their life such as children, work, partners, friends – things can certainly get busy. So finding additional time to study on top of an already packed agenda can be difficult.
If you don’t have an effective time management plan, you might feel stressed, pressured and overwhelmed. This could ultimately lead to missed deadlines, feelings of giving up and loss of motivation. To prevent this from happening, we outline our 3 Time Management Tips to Help Get You Through Your Studies!
Having a dedicated place to study is essential to focus your mind and improve your concentration Your study space should be distraction free, a quiet place where you can feel motivated and organised. Use these tips to help you study.
If you don’t have anywhere at home or work to study, did you know that Validum Institute has its very own Student Lounge with FREE laptop use, wifi and parking onsite? Simply call us on (07) 3193 5270 to book your spot to study in peace with a trainer and assessor in the room to assist.
If visiting the Student Lounge isn’t possible, you can also try and visit your local library or café during for your study times. An area dedicated for study is better than studying in bed or on the couch. The space should be associated purely with study and shouldn’t present distractions, meaning you will be well on your way to completing your course in no time!
Scheduling is important to plan out all your daily activities and ensure you leave yourself enough time to study and complete your important tasks. To schedule effectively, follow these tips:
Treat your study time as an external appointment you have, and ensure everyone you live with knows that you are not to be disturbed during this time.
This schedule should work as a reminder or “game-plan”. Keep it in a visible space like your fridge, mirror or study desk and follow it the best you can. Reward yourself for following the schedule by taking a nice bath or enjoying a meal out. After a couple weeks of this, you should start to feel much better!
To help you on your scheduled way, you can download and use our FREE 2019 Calendar HERE.
Decide which parts of your course are most important and which needs (or what you want) to be done first. Create a specific schedule to write these priorities into your allocated study times. To prioritise effectively, follow these tips:
Remember that even with priorities and a schedule, sometimes things don’t always go to plan. Being flexible and adaptable in these situations will save you a lot of stress. If you stay committed and focused to completing your set tasks you won’t feel as pressured and your goals will feel much more achievable.
We hope this helps with your time management and motivation to study. Essentially, doing these things should help you feel less pressured and give you a clearer mind. Not only will you start to feel more positive in your study life, but you should start to feel happier in your home life too because overall, you are managing your time better.
Don’t forget you can always call Validum Institute during business hours and speak to a trainer and assessor if you need assistance with your study – it’s all part of the Validum Difference.
Think real estate could be your next career choice? Let Validum help you on your journey to real estate success, with user friendly real estate courses and personalised customer service. Experience the Validum difference today and call us on (07) 3193 5270 or visit www.validum.edu.au.
What does it take to be a successful real estate agent? We know that real estate is an ever-changing industry. Our property market is closely linked to the current financial and political environment and we should keep up to date with this information as it can often have a direct effect on real estate.
To ensure you are a step ahead of others, keep up to date on the latest Local Market Conditions, financial and political environments, as well as upskilling your qualifications and you’ll be sure you can provide accurate advice and stand out service to your clients and customers.
In the last part to our Successful Agent Blog Series, we outline our top tips to your ongoing personal development in real estate .
Whether you are just new to the real estate industry or you’ve been in it for a while – absorbing as much knowledge about your local area is a must.
If you are new to the industry and still looking for a job, research the area you want to work in:
If you are currently in the industry, you can research your local area by:
There is always an opportunity to know more and do more. You will feel more confident as an agent when presenting yourself at a presentation and help your potential clients to feel more comfortable knowing that you are local (just like them) therefore, you’re more likely to win their business.
As a real estate agent, interest rates, government laws and evolving technology will directly affect your industry. Knowing the latest trends and industry news can help you display a level of knowledge to your clients. This will help manage buyers and sellers’ expectations and to stay up to date you can:
You’ll soon find you are well equipped with a large amount of information to help educate your clients and help build a strong customer base.
To be the best in the industry, you should always be learning, so why not consider upgrading your Registration Certificate in real estate to the full Real Estate Agents Licence or the CPP40307 Certificate IV in Property Services (Real Estate).
To keep up on your self-development, you may also like to try:
Continuing to learn and develop is just as important as every other skill set, as it sets a solid foundation for you to grow a professional.
If you use all these personal development skills to the best of your ability, you’ll be well on your way to finding success in the real estate industry. It is a profession where all different types of people can make an uncapped amount of money, but it is all based on the amount of work you are prepared to put in, to stay ahead of your competitors.
Want to upskill your real estate qualification? Validum Institute offers a suite of real estate upgrade courses for any stage of your career. Call Validum Institute on (07) 3193 5270 or visit www.validum.edu.au and experience Validum Difference today.
What does it take to be a successful real estate agent? When working in the real estate industry, you have several appointments to juggle -such as: listing presentations, client updates, open homes, negotiation and contract signing – in addition to phone appointments and follow ups and the list goes on.
Being organised comes in many forms and is a non-negotiable when striving to become a successful real estate agent. It is important to be organised as your potential and current clients will need to trust that you can handle the responsibility of looking after their home with top priority.
In part 2 of our blog series, we outline our top 5 organisational skills a top real estate agent needs:
As a sales agent you will be responsible for organising the smooth sale of multiple clients’ homes and if you can’t keep yourself and your workspace organised, you may be perceived as unprofessional, unreliable and disorganised. This may lead people to believe you will not be able to meet deadlines and obtain the best outcome for your clients. This will result in less work and a poorer agent reputation.
Physical organisation means keeping your physical surroundings in an organised manner, including maintaining a neat desk, clean car, organised filing system for paperwork and a detailed schedule/diary and to do list.
A poorly organised workspace leads to physical discomfort, lost files or paperwork which could ultimately lead to lost deadlines and business.
In addition to your physical surroundings, your physical appearance should be well groomed, clean and tidy. You can usually always spot a real estate agent by their attire being at a high standard.
As a real estate agent, you will have multiple tasks and places to go throughout the day with different clients. Preparing the flow of your work day in advance (the night/week before) will help you to sleep better, leading to a more positive mood the next day and increased productivity.
Create task lists for each day and allocate times to work on them. Ensure you always add time each day to work on your long-term goals, otherwise they can easily be pushed back and never achieved.
Knowing your internal “prime time” and utilising that to your advantage will also increase productivity. If you work better in the mornings, get the hardest tasks out of the way first; if you work better in the evenings, however, prepare to do the most of your work in the afternoon and complete the easier tasks first up.
Applying effective time management skills can not only help you be more productive at work but should also help you to keep a healthy work/life balance to prevent burning out.
Punctuality is perceived as a direct reflection of your professionalism and is a direct outcome of your time management skills. Scheduling yourself enough time in between appointments to ensure you leave enough time for contingencies like traffic is a must.
Try to always arrive 10 minutes early to all your physical appointments and in the odd occasion you are running late for whatever reason, it is important to call ahead, apologise and update your client with a new appointment time. Everyone’s time is valuable, and you will be judged on your punctuality as a sales agent and if you are considerate of others’ time as much as your own.
Being organised and knowing how to structure your day takes hard work and discipline but the reward is worth it. Maintaining a good workflow will ensure that you can take on more clients and know that you can service every client effectively.
People often think that it is quicker to do everything themselves and tend to overload themselves with too many tasks. The great thing about being in real estate is that it is usually a team effort.
As a lead agent, you will usually have a couple of associates assisting you. It may take a little time at first to teach your team members what to do, but once this initial investment is made, it will repay you many times over.
Delegation is the skill of assigning responsibility to someone to complete a clearly defined task and be responsible for its success or failure. This not only empowers other staff in the team and builds their skills and confidence, it allows you more time to focus on the things that you specialise in.
This may sound simple, but in an actual working environment it’s not so easy to follow through. Your day is filled with various distractions such as phone calls, walk ins, staff and client meetings, emails, mentoring staff etc.
Ensure you allocate blocks of time in your calendar to work on projects or large tasks each day. Treat these time allocations as meetings, turn off your mobile phone, tell other staff you’re in a meeting and close your email. You may think this is not useful time, but on the contrary, you allow yourself dedicated focus time resulting in quicker outcomes and higher quality of work. This is also a good technique to show other staff in the office how to become more efficient in the workplace.
Thinking about becoming a real estate agent or property manager? We’ll teach you how with our flexible and affordable real estate courses. Call Validum Institute on (07) 3193 5270 or visit www.validum.edu.au and experience Validum difference today.
Are you wondering what it takes to be a successful agent? Our 3-part series outlines what skills you will need to have success in the industry. Real estate is a profession where people with no prior industry experience and a wide range of different personality types and backgrounds have found success. What do they all have in common? They have mastered similar skills that give them an advantage to stay ahead of their industry peers.
In Part 1 of our blog series, we discuss how great customer service skills will help you succeed faster than your industry peers. What makes great customer service? We outline the 3 top customer service traits a real estate agent needs to have.
Communication comes in all forms when working as a real estate agent, from the external branding and promotions, first email, text message or letter, all the way through to post sale communication. It is essential to be able to communicate by listening actively and speaking as confidently and clearly as to not confuse any parties during the transaction and make the experience as smooth as possible for your clients.
It’s important to try and get to know your client/customer to sense their level of property experience, so you can communicate on their knowledge level. Some clients may be developers or ‘flippers’ who know a lot about the industry and don’t want as much information versus a first-time home buyer or seller who needs to be guided through the whole process.
So how much is too much communication? A good tip: if you are unsure, simply ask your clients/customers how they’d like to keep in contact with you and be clear on the next steps and frequency you will contact them.
Moving house in any regard can be an emotional time, for both buyer and seller, so having empathy and honesty towards your clients/customers can ensure they feel safe and secure, knowing they can trust you to help them as you show that you understand how important this transaction is and empathise with them.
Sellers can often be emotionally attached to their home and can take non-positive feedback about their property personally. They may also feel the value of their home is a lot higher than the market is prepared to pay. Similarly purchases can also become emotional when it comes to purchasing a property – after all this will probably be the most expensive purchase in their life.
By showing empathy, honesty and transparency you will be on your way to building long term, trusting business relationships.
It’s vital as a real estate agent that you respond to clients, customers and prospects in an efficient and timely manner. When there is fierce competition in the industry, a slow response time can ultimately lose you business. Timely communication can also avoid frustration with your clients or customers by providing information before they can draw their own negative conclusions and as such, dissatisfaction in the situation and yourself.
In today’s day and age, everything is expected instantly. Having the ability to answer emails, reply to messages and return calls promptly can set you apart from the competition. Keeping in mind that your replies should be informative and replying for the sake of replying “quickly” isn’t the main point here, valuable responses matter.
Just remember, you’ll most likely be looking after one of the largest assets people will ever own. Knowing how to service a client promptly, professionally, honestly and patiently will go a long way. When customer service is executed well in real estate, this builds a superior level of client satisfaction, thereby creating loyal customers which should ultimately generate word of mouth marketing through referrals – which will help you build a passionate and reputable brand. Once you learn that real estate is a “people” business, you will understand that consistently developing your customer service skills is one of the most important things you can do to succeed.
In Part 2, we discuss the importance of being organised as an agent and provide tips on how successful agents ensure they are on top of their tasks and workflow every day.
Think real estate could be your next career choice? Let Validum help you on your journey to real estate success, with user friendly real estate courses and personalised customer service. Experience the Validum difference today and call us on (07) 3193 5270 or visit www.validum.edu.au.
Creating your own resume and making it ‘great’ is not an easy thing. We generally don’t like to brag about our skills and often personally undervalue them particularly when changing careers. There are many things to consider when creating a great resume. We’ve written some top tips to get you resume ready for your dream job.
When employers receive hundreds of resumes they can spend as little as 6 seconds scanning your CV to see if it makes the cut. If it is not properly formatted and easy to read you won’t get a look in. Formatting is one of the most important steps of writing a resume. The two most popular types of formatting include chronological and functional:
Have a career objective at the top of your resume to explain your future career direction and highlight your skills – reinforce why an employer should hire you. Keep your career objective to a minimum of three to four sentences.
Resumes are best saved in PDF formats as they are easily accessible on most computers and cannot be edited.
Always include a cover letter as this is your chance to expand and customise your career objective and highlight your skills specific to the job at hand. It is essential your cover letter is tailored to each employer! The Guardian suggest the following format for your cover letter:
Remember this is a cover letter and it should be in a letter format – it should enhance your resume with tailored highlights specific to the application not merely replicate it.
Your resume is essentially your marketing piece of material about yourself. It is your chance to sell your strengths and skills to an employer. Rockport Institute suggests that your resume must show at least 70% of the advertised jobs requirements to have any hope of landing an interview.
Get creative and think outside the box when writing this section of your resume.
Don’t wait for the job advertisement to pop up to start your resume, be prepared by having your resume written and a cover letter template and update them regularly. Timing is everything. Role Ready suggests getting in before the 24/48-hour window is gone – this is the best opportunity to get your application in before the employer is flooded with candidates and takes the role down. They are also the most keen to review applications at this stage.
Being prepared also includes doing your homework about the organisation in which you are applying for. This is your chance to:
Follow up with a phone call after you have submitted your application to confirm if they have received it and also to personally introduce yourself and let them know how keen you are for the job and why.
On average employers receive 300+ applicants for each job advertisement. That’s a lot of competition. Many employers are also now using resume automated screening – Resume Hacker suggest as many as 60% of all companies. To have the best chance of make it through one of these resume screening processes, have a good clear format and mirror any key words in the job ad – word for word. This should at least get you to the shortlist allowing a real person to view your CV not a machine.
A professional can help create a killer resume by extracting from you and focusing on the key elements employers are looking for. Once you make it to the interview stage you can then confidently sell yourself in person allowing employers to see your great personality first hand. If you’d like to engage a professional, we recommend Role Ready – the investment will be well worth it and just may land you that dream job. Contact Role Ready on www.roleready.com.au or call 3388 6500.
Following these simple tips and use your successes from previous careers to demonstrate how you could be a great in real estate. Having a real estate qualification is also a great way to get noticed by employers. If you’d like to know more about real estate courses, contact Validum Institute on (07) 3193 57270 to discuss your options that will assist you in landing your dream career.
With the property market on the rise not only in Queensland but also across the nation, Real Estate professionals are all looking to get that leading edge over their competition. This is why any competitive Real Estate Agent choses to study the CPP40307 Certificate IV in Property Services (Real Estate).
We discuss the main 4 reasons why you should study or upgrade your qualification to a CPP40307 Certificate IV in Property Services (Real Estate) with the Validum Institute.
The CPP40307 Certificate IV in Property Services (Real Estate) Validum Institute offers is ranked as one of the highest qualifications a Real Estate professional can receive below a University degree. It is for this reason alone it has become a great upgrade or even entry level course for any serious Real Estate Agent. The Certificate IV is also nationally recognised allowing you to travel across state boarders with the ability to sell and buy Real Estate anywhere in Australia. This provides a lot of flexibility when looking for future career opportunities or adjusting to family commitments.
A newly qualified Real Estate Agent should always be looking for ways to stand out above the rest. For an employer, nothing screams professionalism more than an applicant who holds a CPP40307 Certificate IV in Property Services (Real Estate). Employers will see you as someone who is serious about a Real Estate career. Having the CPP40307 Certificate IV in Property Services (Real Estate) on your CV can automatically put you a step above the rest. This may be seen as a huge asset in applying for positions at leading Real Estate Agencies.
For a Real Estate professional looking to climb the ranks in any agency, the CPP40307 Certificate IV in Property Services (Real Estate) allows you to have all of your studies done at the beginning of your career, you won’t have to go back and study further qualifications once you’re working full time in Real Estate – you’ve done the hard work up front and increased your skillset right from the word go. From a perspective of an employer looking for someone to promote, an employee who already has all necessary qualification would be an ideal candidate. This employee would have no need for further training which in turn would save time and money for the employer. It also shows that you have the ambitions to someday be a leader and senior member of the agency if not the industry.
The importance of transferable skills is known to most successful business professionals. A stand out difference between the CPP40307 Certificate IV in Property Services (Real Estate) and all other courses are the extra subjects which in turn means extra knowledge about the property and real estate industry. These additional subjects are transferable business skills such as managing and team building. Being taught these advanced skills not only helps you work with your co-workers but will eventually prepare yourself with the knowledge you need to lead an agency down the track. Transferable skills learnt will bolster your ability to work with and lead co-workers in any industry and will put you a step above others.
Ask yourself what kind of Real Estate Agent do you want to be? If you’re okay with merely existing in the industry and working for others then the Registration Certificate Course or the Full Real Estate Licence will be for you. But for those who want to be leaders and enter the industry as highly qualified as possible, call Validum Institute on (07) 3193 5270 or email us at email@example.com to enrol in Validum’s CPP40307 Certificate IV in Property Services (Real Estate) today and begin your Real Estate Career on the front foot.
As someone who is currently looking at purchasing a home and is also in the industry, I have observed quite a shift over the past few months in the market that I wanted to share and see if you have found the same?
Working in the industry, and also being a client at the same time, always provides an interesting perspective on things. One thing that has become apparent is a definite shift in the market over the past few months:
Tighter lending requirements brought on by APRA and The Royal Banking Commission (see our previous article here) is having a significant effect on the market. Effectively lending approvals are now harder and taking longer to obtain. Banks are lending less than previous to people as they now have to take a deeper looking into individuals spending behaviours and patterns before approving lending. As such, they are being much more conservative on how much borrowing capacity they provide. Properties are currently getting contract offers subject to finance, however there is a large proportion of contracts falling through due to finance not being approved.
I have been to many auctions of late and the trends seems to be no registered bidders on auction day. This seems to be even more evident by auction clearance rates dropping into the 30th percentiles over the past months – whereas previously they were up at the 60th percentile or more. Talking to many agents the common reason for this trend appears to be that buyers are not in the position to purchase under auction conditions (unconditional) primarily due to lending restrictions.
The downwards shift in the market over the past few months cannot be ignored. Developers who started developments at the beginning of the year are expecting the same returns that were being offered at that time, however that is not the case now. Bank valuations aren’t holding up, developer premiums are not being achieved. This has resulted in properties being on the market for longer and properties are being sold at reduced pricing, thus affecting CMAs (comparable market analysis) and as a result a slowing housing market.
For those home owners wanting to sell their current home and upgrade or purchase a new one the “flow on effect” seems to be occurring. What I am referring to is that they may have a contract on their current property and therefore sign another contact on their new property subject to the sale of their existing home. Unfortunately, due to tighter lending requirements the contract on their current home is falling through and the “flow on effect” of the contract of their proposed new home also then falls through. This is equating to two contracts not being fulfilled, not just one.
With an election in the near future and the whispers of Labour wanting to remove Negative Gearing, a lot of people looking to invest in property are nervous. Property investment will become less financially attractive if negative gearing is removed. It is anticipated that should this happen, many investors will look to get their money out of property and invest in other more profitable ventures. This will see an increase in supply over demand on the property market and a further reduction in property prices.
In summary there is definitely a slowing of the Brisbane property market in the lead up to Christmas. It will be interesting to watch over the coming months what will happen. As a purchaser it is an exciting but nervous time – can I grab a bargain now or will I purchase at a higher price than I can in 6 months time? The answer to this no one truly knows. If your ready to buy and you find a house you love and can afford, to be honest you can’t really go wrong.
Thinking of upgrading your real estate qualification or getting into the industry?
Call Validum Institute on (07) 3193 5270 to discuss which course is right to help you on your real estate journey to success.
We’ve all heard about the Royal Banking Commission, but do we really understand what effects it may have on the property industry moving into the future? To make it simple, we’ve done all the hard work – we discuss the who, what, why and collated a list of 5 top effects. …
The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry (“The Commission”) was established on 14 December 2017 by the Australian government pursuant to the Royal Commissions Act 1902.
The Commission came about after years of public and consumer group pressure and continual accusations from whistle-blowers of misconduct and criminal activities by the Industry.
The Commission has looked primarily at the big four Australian banks and large financial services organisations.
Relevant to the property industry, The Commission to date has found, amongst other things, that banks have been lending to customers who in essence cannot afford the repayments.
It is important to note at this time that many of The Commission’s findings relate to conduct that occurred before the introduction of the Government’s Responsible Lending Regulations. Additionally, in 2014 the Australian Prudential Regulation Authority (APRA) required the big banks to test borrower’s ability to repay their loans at an interest rate of 7%.
Whilst some may argue The Commission will not have any effect on the property market, the following property related statistics cannot be ignored.
Whilst the big banks have recently adjusted their conduct, thanks to the Responsible Lending Regulations and updated APRA requirements, the effects on the property market should continue to play out. We outline our top 5 below.
Independent economist Saul Eslake predicts that a decline in lending would be clearly seen over the next 6 to 12 months whilst The Commission’s hearings are still happening. Further, he anticipates this to continue for a further 12 months while The Commission makes recommendations to the Government and implements them.
Mr Eslake has said unlike America during the global financial crisis, the introduction of APRA’s investment property lending restrictions and the Responsible Lending Regulations will result in a “long drawn out process” and as such the effects on the property market will be the same. Rather than a sudden crash, the property effect will be slow and long.
The Commission found that banks were heavily reliant on an applicant’s monthly expenditure estimates when deciding whether to approve home loan applications without verifying the actual expenditure levels. Banks are now tightening their lending criteria and requiring more documentation to prove an applicant’s actual financial position. With tighter lending requirements, a reduction in home loan lending is inevitable.
This means that where a bank might have lent money before, they no longer do so. Many first home buyers will be affected by these new restrictions. With less people able to obtain a home loan we will naturally see less demand for property sales and a softening of the market. Additionally, this could thus result in an increase in rental demand and increased rental prices.
With APRA’s limit on the big banks’ investment lending and an increase in interest rates for interest-only buyers, a reduction of demand for investment properties has already started to be seen. Investment property loans accounted for 55% of all residential home loans in the September 2017 quarter.
Peter Maloney, CEO of conveyancing provider Global X, has said that due to these factors “we can expect to see a significant drop in property investment moving forward. This will negatively impact property clearance rates and transactions, with buyers expected to find it even harder to get into the market.”
With fewer investment property providers comes less availability of rental properties on the market. This may lead to an increase in the rental demand and increased rental prices.
Due to loose lending practices and the over lending that occurred before the Responsible Lending Regulations came into place, home owners who are struggling with their mortgage repayments may be caught in a difficult position if they are unable to meet their monthly loan requirements. With increased lending criteria they may be unable to refinance with another lender at cheaper rates and fees and therefore may indeed default on their home loans.
Mortgagee sales often are designed to recoup the amount owed to the bank and as such in turn could create a softening of comparable market sales should this number grow significantly.
ANZ CEO Shayne Elliott, has advised that a consequence of the Royal Commission would be that loans may take longer to process and could require more documentation.
“People are still going to buy a home… but it will change the process and probably make it harder for people to be successful in their applications… We are going to be much more robust to make sure we have got everything.
…It is more likely we will say no when in the past on balance we would have said yes.”
The flow on from this could be an increased risk of sale contracts falling through as tighter lending requirements mean less loan approvals. Subject to Finance Clauses in Contracts of Sale may in turn also require longer than the standard 14 days to allow the buyer more time to go through the loan finance application stage.
The Commission’s findings are due to be finalised in February 2019. Some however believe that the findings may simply be tightening and adding to the current National Consumer Credit Protection requirements and APRA requirements created over the past four years.
Many will say that The Commission is simply levelling out the property market which saw house prices rise exponentially due to a fear of missing out scenario which led people to jump in and take mortgages beyond their commitments allowed. A slow normalisation of the market over the next two years is expected.
Whilst this normalisation occurs, it appears that Queensland is rebutting the trend in the property downturn. With increased population, interstate migration, foreign investment and increasing economy and employment rates, it’s a great time to be in real estate for either sales or property managers.
If your looking for a new career, now is a great time to jump into real estate. With a large variety of career paths and the ability to great uncapped earning potential, call Validum Institute today on (07) 3193 5270 to start your journey to real estate success.
Deciding on who to study your course with can be an overwhelming decision. Knowing the following 6 key things to look for will help you make the right decision and study with a caring, supportive, ethical and solid training provider. Who should you choose?
It’s easy for organisations to promise they offer service and support, but do they really? Look at an organisation from when you first contact them to the end of your studies – How do they engage with you? Are they personable, professional and helpful? Do you have all the answers you need? What assistance will they provide you throughout the course?
Beware of cheap providers who promise service but fall short when it comes to delivering on that service.
At Validum Institute we see a number of students who come to us after going to cheaper training providers telling us they were promised support throughout the course, however received none or received it extremely late, making their course a lot longer than anticipated. We believe that learning should be personal, professional and straight forward. Not only do we pride ourselves on our excellence in customer service, we make it our mission for our students to succeed.
Similarly to service, it is easy for providers to say their course is quick and easy to complete, but is it really?
Many in-class training providers promise the course to be delivered in a few days. However, did you realise you must then complete assessments in your own time at home? This can add a significant amount of time to the completion of your course and if you don’t have the adequate support to assist you through your assessments, you may find it very hard to complete.
Ask questions about how the course will be delivered online is very important. What format are the questions? Will you be required to use a printer? Can you study any part of the course at any time? Again, we have seen a number of our students say they failed to complete their course with other training providers due to the difficult way it was structured online.
Validum students who have enrolled with other training providers in the past all compliment us on our easy to use online learning portal. Students can call during business hours and talk directly to a trainer and assessor for course support and advice. You can also come into our student lounge and work one-on-one with a trainer and assessor. We also understand that technology is not everyone’s friend. We not only have excellent tutorials on using our online portal, but will also personally sit down with our students, if required, to show them how to use our simple and easy to use learning portal.
So how do you check that your training provider actually delivers what they promise? Simple…. Look at their social media reviews.
Google Reviews and Facebook Reviews are the quickest and easiest way to confirm a provider’s reputation in training. We recommend you look at the number of reviews the provider has and pay attention to the dates of the reviews and the comments. Look for consistent messages and common themes to easily identify what makes the organisation different from other providers.
Beware of providers who do not allow people to leave reviews on their social media channels or have minimal reviews.
Validum’s large number of positive Google and Facebook reviews is evidence that our personal, flexible and student-focussed approach to real estate training is noticed by our students. Validum Institute prides itself on making sure we meet our students’ needs. Our students go out of their way to leave great comments and reviews purely because they loved studying with us.
What may seem cheap for the same course can be deceiving. Do your research – be sure you are learning not only from the best, but a provider with high ethics and good quality learning materials.
This is a great indicator – Ask how many previous students have undertaken upgrade courses with the same provider. Also ask how many new students are referred directly from graduated students of the provider. This is also a good indicator of student satisfaction.
Did you know that more than 40% of Validum Institute’s students are repeat students or have been referred by past students? This is one of the greatest compliments any training provider can ask for.
It is always a good idea to ask the training provider for its Registered Training Organisation (RTO) Number. All RTOs are required by the Federal Government to be registered and regulated by ASQA (Australian Skills Quality Authority).
You should ask when was the RTO’s last ASQA audit and how did they go? This information is important as it helps you understand the quality and compliance track record of the training provider. By knowing that a provider has been recently audited, with little or no non-compliance, provides reassurance of the quality of training you will receive.
Validum Institute was audited by ASQA in late 2017. We received zero non-compliance and passed our audit with flying colours. We understand we are one of very few real estate RTOs who received a clean pass at audit. You can be assured if you study with Validum Institute, you are with an organisation that does the right thing and who will be around for the long run.
You should also look for the Nationally Recognised Training Logo. This means that you will be recognised nationally across Australia for the units you have studied. Look for this logo below on training providers’ website.
All courses at Validum Institute are Nationally Recognised.
Thinking of doing a real estate course and want exceptional service; a simple to use learner portal; and dedicated one-on-one assistance from trainers and assessors? Call Validum Institute today on (07) 3193 5270 to start your real estate journey to success.
We tell you what you need to know to renew your Queensland Real Estate Registration or Licence, including linking you to the new online renewal service from the Office of Fair Trading:
Source: Office of Fair Trading Queensland Website
Not yet working in real estate but would like to? Check out our links below or call Validum Institute on (07) 3193 5270.
After a nation-wide property boom over the past few years, we are hearing more and more in the media about a property slump hitting, but does that include the Sunshine State? We take a look at the facts of why Brisbane is avoiding the property slump.
In summary, steady population growths combined with a good economic environment driving job creation and low unemployment rates are showing positive signs across Queensland to avoid the property slump which is predicted in other States and Territories.
Now is a great time to move into the real estate industry. If your thinking about starting a career in real estate or want to upgrade your qualification, call Validum Institute on (07) 3193 5270 today.
SOURCE: www.population.net , www.realestate.com.au , www.abc.net.au , budget.qlf.gov.au, propertyupdate.com.au, www.domain.com.au, www.smh.com.au
Series: I’ve got my real estate registration certificate or licence, now what?
Welcome to the new series of top tips now that you’re Registered or Licenced in real estate. When looking for a new job in real estate there are many things to consider – we detail below our top considerations to ask yourself.
We highlight below our top questions to consider when looking for your dream real estate job:
Franchises versus Independents may come to mind when thinking of this question.
There is the long list of franchises; Ray White, LJ hooker, First National, Place, McGrath just to name a few. A franchise may be the answer for you if you’re wanting to work in a large firm with big teams and be able to hit the ground running. But, an independent may be more appealing if you’re looking for a single office managed by one licensee.
There are various negatives and positives for both an independent and a franchise agency and this decision will be based on your personal preference and which type of business will is the right cultural fit for you.
Why not Read Our Article by CLICKING HERE on choosing which is right for you?
The location you wish to work in real estate is an important consideration.
Being close to home may be a top priority for you. You may have family commitments or don’t enjoy long commutes at the beginning and end of every day.
Perhaps it may be better to follow the type of properties that interest you, such as inner-city apartments, expensive locations with large luxury homes, further afar cheaper properties, new estates, rural properties.
By considering the location you want to work easily allows you to effectively target the type of agencies and the top agents you want to work for.
Are you confident enough to jump straight into being a real estate agent, property manager or sales person? If so great, apply directly for these roles, however you may need to go the extra effort to get yourself noticed if you don’t have experience.
Perhaps you’re feeling a little daunted starting a new career with any experience – not knowing exactly what to do and how to do it. We suggest you consider starting as a Sales Associate, working under an established agent and learn from the best in the industry.
If a Sales Associate sounds like the right first step for you, it is a good idea to research top agents within the area you want to work and:
• connect with them on social media
• call and email them and tell them you think they would be a great mentor
• call them and ask if you can work for them
• show persistence and tenacity
There are many other different types of careers you can undertake within the property and real estate industry. Why not read our articles on the positions available PART 1 CLICK HERE and PART 2 CLICK HERE.
Did you know that there is a Real Estate Industry Award. CLICK HERE to view the industry pay scale.
There are several factors which affect your potential earning capacity within the real estate industry. We suggest you do your own due diligence and become familiar with new legislation changes to the Real Estate Industry Award by CLICKING HERE.
Do your research! You want to ensure who you work for is ethically and culturally aligned with your values and expectations.
Why not look on their website and call directly someone who works there and ask them how they find the culture and environment.
Search the Principals or the Agent you intend on working under – how many sales have they made? What do their bios say? What do they say on social media? What are their reviews?
In summary our advice is to:
• Take the time to work out what is right for you and what your expectations are.
• Consider the locations you would be prepared to work at?
• Consider what type of real estate work you want to do now and into the future?
• Consider what type of salary you need to earn as a minimum?
• Consider what is your dream work cultural environment and which companies suit that?
Don’t take these considerations too lightly. Undertake detailed research into agencies, locations, industry awards and your potential career paths. If you spend the time upfront getting this research and choosing a job that is right for you – a long rewarding career in real estate awaits.
We look forward to sharing more in this series “I’ve got my real estate registration certificate or licence, now what?” with you over the coming months.
Thinking of starting a career as a Property Manager? Entering a new industry can be daunting, but don’t worry we’ll tell you all you need to know and show you how easy it really is.
So, your friends and family have agreed, you would be a GREAT Property Manager! But what does a Queensland Property Manager do? A Property Manager looks after all the aspects of property rental for the owners – as a Property Manager you will:
To excel is Property Management it helps to have following attributes. How many do you have?
If this sounds like you and your dream job, simply follow the next three steps to your dream career!
You need to obtain a qualification before you can become Registered to work as a Property Manager. There are a few different qualifications you can choose depending on what your career goals are.
If you are simply wanting to be Property Manager working for an already existing agency, this entry level course into the industry may be for you:
If starting your own Property Management Agency or Real Estate Agency with a rent roll is something you are looking at in the future, this may be the course for you:
If you are wanting to manage the rental of a whole residential apartment complex and be an onsite manager for the building, this may be the course for you:
Validum Institute is your real estate training provider of choice. With genuine customer service, we offer one-on-one trainer tuition and assessment support combined with a unique learner portal making for easy and interactive real estate learning. Validum Institute will support you every step of your learning journey with personalised feedback throughout your tuition. Call Validum Institute on (07) 3193 5270 and experience the Validum difference first hand. You’ll see why our students constantly rate us 5 Star.
Once you have completed your real estate qualification with Validum Institute to become a Property Manager, you will then need to apply to the Office of Fair Trading (Queensland) (‘OFT’) for your Registration or Licence to work in the industry. That is why it’s a good idea to first of all see if you meet the OFTs eligibility and suitability requirements. The OFT is the Governing Regulatory Body who issues real estate and property related Registration Certificates and Licences in each State.
You apply for your Registration Certificate or Licence by following these simple Steps:
It is important to note that It may take between 4 and 6 weeks for the OFT to process your application.
Now you’re Registered it’s time to find your dream job!
The good news is that due to the large apartment boom across Queensland – good property managers are currently in high demand with a shortage in the industry. So now is a great time to start your new career.
Don’t just sit back and wait for a job to come to you, be proactive. Identify companies you would like to work for and approach them direct.
Demonstrate those great property manager skills you have by calling prospective agencies, talking to them over the phone and in addition go and see them in person. Being personable, dedicated and a problem solver are all good traits to show.
One of the most exciting aspects of the real estate industry is the huge opportunity for career progression – you never stop learning, and we’re here to help you make your education count towards a brighter professional future!
Call Validum Institute today on (07) 3193 5270 and talk to one of our career advisors to see what real estate course is right for you. We’ll be with you every step of the way!
The Fair Work Commission has made a number of key changes to the Real Estate Industry Award 2010 [MA000106] which is effective from your first pay period on or after 2 April 2018.
The classification levels of staff have been changed to no longer be driven by job title, but rather the skillset of the employee and their responsibilities.
We have outlined a summary of the new Classifications below. However, to view the new award classification details in full Click Here.
|New Classification||Indicative Job Titles||Classification skills|
|Real Estate Employee Level 1 (Associate Level)||An employee at this level is principally engaged to assist and work under the supervision of an employee(s) at a higher level. An employee at this level will not have responsibility for listing and/or selling of real property or businesses or managing rental or strata/community title properties.|
|Real Estate Employee Level 2 (Representative Level)||May perform any of the duties of a Real Estate Employee Level 1 (Associate Level) but will also have responsibility for the listing and/or selling of real property or businesses, for helping clients to buy real property or businesses or for managing rental or strata/community title properties or for sourcing and/or securing new property managements (including strata title managements).|
|Real Estate Employee Level 3 (Supervisory Level)||May perform any of the duties of a Real Estate Employee Level 2 (Representative Level) but will also have responsibility for the allocation of duties, coordinating work flow, checking progress, quality of work and resolving problems of an employee(s) at a lower level.|
|Real Estate Employee Level 4 (In-charge Level)||May perform any of the duties of a Real Estate Employee Level 3 (Supervisory Level). The employee at this level will hold applicable qualification(s) under real estate law and have been appointed by the employer to be responsible for ensuring the business complies with its statutory obligations under real estate law.|
The minimum wages have also been increased. The following table outlines the new minimum weekly pay rate for the Real Estate Award:
|Classification||Weekly Pay Rate|
|Real estate employee level 1 (associate level) – first 12 months at this level||$728.20|
|Real estate employee level 1 (associate level) – after first 12 months at this level||$768.60|
|Real estate employee level 2 (representative level)||$809.10|
|Real estate employee level 3 (supervisory level)||$890.00|
|Real estate employee level 4 (in-charge level)||$930.50|
To view the new award wages in more detail Click Here.
There have been a number of changes made to commission only employees under the Award, including the eligibility rules and the introduction of a minimum gross employer’s commission only rate of 31.5% replacing the previous net commission only rate.
The Award now states that any employee on commission only must at least earn 125% of the minimum wage for their respective classification.
To view the full details of commission only regulations, Click Here.
The allowances have been amended to include reimbursement of motorcycle and bicycle use required for work purposes plus the addition of mobile phone use for work. A breakdown of the allowances is below, however to view the full details of allowances Click Here.
Whether your looking to get into the industry, currently an employee within the industry or an owner of a real estate agency, you need to be aware of the new award legislation. We encourage you to become familiar with all areas of the award via the above links or by contacting Fair Work directly
If you would like to upgrade your qualifications or obtain your real estate entry level course, Click Here for more information on what is course is right for you or call us on (07) 3193 5270 and speak with one of our friendly staff.
Although I still maintain my real-estate license, my focus has somewhat shifted to concentrate on the primary cause of a person achieving a quantum leap of success in all areas of your life: professionally, financially, and personally. With a concentrated effort on this factor alone, results can be achieved which are exponentially greater than the applied effort.
Work smarter, not harder.
One observation that I continually witnessed in my many years successfully selling real estate ‘off-the-plan’ is that the greatest indicator of a real-estate professional’s success is not the market, the property, the time of year, or even the client. Success is always a measure of the health of the individual’s mindset. This is an undeniable truth and is something which many professionals leave to chance, preferring instead to ride the waves of external, non-controllable circumstances.
I define ‘mindset’ as the beliefs we hold in our subconscious mind, which are operating on autopilot while we are thinking about more mundane issues. Our mindset automatically dictates our reaction and our behaviour in all situations. It makes sense, therefore, to have a ‘mindset’ which is driving us towards our success, while we are trying to work out what to have for dinner.
One thing almost universal among successful professionals is that they expect to win, not just hope to win. They have a “Winners Mindset”. Definite expectation delivers confident and dogged action, which is the desired behaviour. When failure is not a possible option, new paths open up before us and we can navigate the non-controllable factors with ease.
A success-oriented mindset is not something that we were born with. It is something that some people possibly discover accidentally after many years of trial and error, and a very small few adopt deliberately through a short period of intense mindset development with a qualified mentor.
After personally witnessing my own success and lamenting the failure of many of my colleagues, I sought out a teacher who could explain this phenomena to me. When I came across Bob Proctors life work (over 56 years’ worth) I knew that he had successfully identified the all-important primary cause factors and had developed techniques to rapidly instill the success mindset which I had developed in myself over many years. I had to learn more, much more.
This was over 10 years ago, and I have never looked back. I have since become actively and ardently involved in facilitating the education of these principles to whomever is inspired to take a powerful and proactive role in their future success. I have witnessed the blooming of many a burgeoning career, as these principles are applied by those clever enough to fast-track their success and understanding of human behaviour.
The single-greatest piece of advice that I can offer to a young professional in the Real-Estate industry is to not leave your success to chance. Unless you have a limitless bank account, you do not need to wait until you have many years of experience under your belt (and, even then, this is not an indicator of success). If you are going to aim for the sky, make sure that you have the necessary mindset that will give you the needed fuel to get off the ground.
The greatest challenge in life lays within ourselves. Those that are willing to go beyond their fears, conquer their limiting paradigms, and break through their fear barrier will find that there lay great treasures laid up for you.
He who dares, wins!
About The Author:
Robyn Woodford is regarded as one of Australia’s Most Trusted Success Mindset Mentor for the Real Estate Industry. She is an expert in overcoming mindset obstacles for professionals who want to achieve unlimited sales success! She enlightens, inspires and moves others to achieve big dreams and breakthroughs by removing the never-ending blocks that keep them from realising their goals.
Robyn combines 35 years of huge success in high-end real estate sales and investments with decades of study and daily practice around mindset and the Law of Attraction.
Robyn adds extra value with her passion and commitment to personal development and coaching that translates across every business sector. Her unique blend of entrepreneur, mentor and sales guru helps professionals make a quantum leap in their abilities to succeed, so they can be more, do more and enjoy themselves, their lives and their work.
If you would like to work with Robyn, you can phone her on 0418 159 333 or email her at firstname.lastname@example.org
A transition strategy for your rent roll in relation to new smoke alarm legislation!
The changes to smoke alarm laws in Queensland have been in place for 12 months, and while most owners prefer to wait until the last minute, it’s not a viable strategy for a busy Property Manager with a rent roll to manage.
It is a daunting conversation to have with an investor, explaining that a mandatory upgrade could cost them up to a months’ rent. It’s harder still to persuade them to do it sooner rather than later! Unfortunately, delaying the work until the last minute increases the risk of the price going up due to higher demand, and reduces the opportunity to spread the cost over time.
Communication is critical, and your preferred smoke alarm service provider should be able to help tailor your message through your newsletters and email campaigns. By educating the owners on the new laws, the reasons for the changes and their choices, many of your owners will be willing to upgrade sooner and help you manage the transition.
Before you start the conversation, it’s important to have all the answers and it pays to check your preferred supplier is across the changes too. Here are 3 straightforward questions they should be able to answer, and provide you with the evidence you can pass on to reassure owners:
Are the alarms you’re installing right now compliant with the Australia Standard 3786-2014?
The answer should be yes. This has been a requirement since Jan 1, 2017. It is reasonable they supply a Certificate of Conformity as evidence is a handy document for your own records.
Are the alarms you’re installing able to be interconnected?
If not, your owners may be paying for alarms that will only be compliant for another 4 years. It’s a short term solution that you, and your owners, need to be aware of. It may mean every alarm in every property will need to be upgraded, no matter how recently they installed it.
What is your transition strategy?
Put simply, if they don’t have one, then neither do you. Some providers plan to install the entire house in one hit, which means your owners are up for one hefty bill. It also means they will be under huge demand, just when you need them most. Others may provide a payment plan, which is more attractive to the owner but could be very complicated for you, and neither option will stop that last minute rush.
Ideally your supplier installs alarms today that meet the latest Australian Standard and can be interconnected with incoming alarms. This means an alarm they put in today will interconnect to the alarm they put in next year and so on. In this way a property receives a new alarm each year or scheduled visit, depending on the owners’ preference. Over time, the property will be brought to the new standard and the owner will only have paid for the alarms as they’re fitted, spreading the cost over the next 4 years, and keeping your invoicing simple.
Safe Home Services is happy to help build your transition strategy, and have newsletter articles ready to be tailored for your use. Simply email email@example.com and one of our Safe Home Advisors will be in touch or visit Safe Home Services website for more information.
If you were to Google ‘Why are real estate agents so rude?’ you will see a variety of stories and complaints about some agents whose attitudes are out of control. Is this your experience? Or do you completely disagree? We discuss the how and why and outline 6 top tips to keep you grounded in real estate.
We have all head the old saying ‘real estate agents are one step above used car salesmen’ – that is because surveys show they are only a few percents higher rated than car salesman, politicians, telemarketers and even prostitutes on trustworthiness and honesty. But why is this so?
I read one article about how due to the property boom with large demand and little supply the old school caring approach has been lost as there is always more properties and more buyers / renters lining up outside. Furthermore people move into the industry thinking they can make a quick buck without putting in the effort and when they don’t become successful they simply move onto another industry which leaves a transient industry. However those that are dedicated and thus successful in the industry hate that these people give real estate agents a bad name.
Quick money can also be a product of this industry and the way people react to it can vary significantly. Real estate is a great industry because anyone can do it. After doing your short, inexpensive registration certificate or real estate agent licence course with Validum Institute, you simply pay your registration/licence fee to the Office of Fair Trading and you’re away. No prior experience needed, no lengthy apprenticeships or degrees. It is not uncommon for people to invest less than $1,000 into a career and earn more than $100,000 within the first 12 months. When some people come into money they haven’t had before it can cause a change in character which can easily be misinterpreted as arrogance or seem condescending.
The irony behind the above is that people who are real estate agents can easily feel that unless they are driving an expensive car or dressing in the best clothes that people won’t want to do business with them. There is a perception from some real estate agents that clients will feel that they aren’t successful compared to others agents and therefore won’t achieve top results for their clients. But is this true?
Flash cars and fancy suits doesn’t always determine the quality of the agent. It will be based on your knowledge, enthusiasm, and a systemic approach to the sale of the property.
It is also important to remember that estate agents are the product themselves, and therefore to sell property they need to sell them as an individual first. We have all seen billboards of an agents posing or full page adverts of agents promoting themselves. Is this to blame for the rising egos in the industry – after all, wouldn’t your ego be inflated if you were up in lights for the world to see? Perhaps you may feel a greater sense of pride and importance as well? This can lead to negative perceptions from other people.
We love this quote from Tom Panos on one of his top business and life lessons:
Ego: Leave your ego at the front door. When you walk into a listing presentation it’s not about you. It’s about the vendor and the vendor’s property. Learn to become an interested introvert not an interesting extrovert. The ego is about letting go of having to try and impress everyone all the time. It’s about dropping the fake self and bringing the real self. This is authenticity and in a world that’s always trying to change you, authenticity is about you being the best you and stop acting like who you think you should be.
Another view that can drive some level of aggression in agents is that to be a good salesperson you need to bring a bit of the ‘animal’ in you to be successful. Being hungry for the next deal and even hungrier to close the deal requires adrenaline, dedication, commitment, resilience and persistence. This animal instinct definitely has its positives when it comes to driving sales, however there can be a downside.
As you can see with a booming and transient industry capable of fast money, billboard size egos combined with animal instinct, it isn’t surprised that real estate agents can easily get a bad rap.
We have put together these top tips to keep you grounded as a real estate agent and build your relationships in a positive way for all:
In an industry build on reputation, rude and arrogant agents don’t have a long term place in the industry. You will come across these people from time to time sure, but always stick to your own morals and don’t play their game – you will win in the end when your clients refer you to their friends and you can truly hold you head high as a great real estate agent with ethics, morals and manners (after all they are free).
Let us know your thoughts and experiences on this topic. I’d love to hear you thoughts, feel free to email me at firstname.lastname@example.org. If your thinking about starting a career in real estate or want to upgrade your qualification, call Validum Institute on (07) 3193 5270 today.
Didn’t think real estate and property in Brisbane could compare to that of Sydney and Melbourne? Think again! Queensland and Brisbane have been anticipating massive growth and it has finally arrived. Real Estate.com have suggested that Brisbane’s housing growth rate will double next year to mirror Sydney. This news comes after the ABS released information that more and more people are picking up and moving to the beautiful Sunshine State! Smart Property Investment says the Queensland markets are poised to take off because the State is in a position of economic prosperity. It is likely to attract big numbers of asset-rich people, with much of their wealth having arisen from Sydney property sales, according to one real estate expert.
Figures are showing that people are not only moving to Queensland for the solid real estate and property opportunities, rising employment rates and after all, who doesn’t love the hot weather Queensland provides?! Domain suggests that Brisbane remains the top capital city pick, with 43 per cent of investors favouring it as their preferred destination for property investment. This month a huge wave of 130,000 people is expected to relocate to Queensland from the Southern States, with a huge amount of that coming from Sydney.
So, why are people wanting to relocate to Queensland?
In short, liveability, affordability and employment, what more reasons do you need? Experts and residents are even saying that Brisbane should replace Melbourne as the most liveable city! Queensland has also become one of the more affordable States to live in compared to New South Wales and Victoria. For example, Real Estate.com says that Brisbane residents should be laughing as housing in Brisbane’s hot spots is half the price when compared to Sydney. And as mentioned above, the employment opportunities have risen. Queensland’s economy has become very solid and that is good news for everyone! The 130,000 strong people wave that is tipped to move into the sunshine state has been suggested to bring a strong $8 billion into the Queensland housing market.
What does this mean for Real Estate agents?
Of course this is good news for Queensland real estate agents, however it can mean low housing stock and agents should work hard now to become well known in their market areas to secure housing stock. The Real Estate Conversation suggests that a strong market does NOT mean an easy market and real estate agents need to be very active in their prospecting NOW to have relationships in place in order to get the listings and have the stock they will require. This is the time where the great relationships and reputation an agent has built for themselves will come into play. This is an exciting time for the real estate and property industry and great agents will thrive in the coming years.
What does this mean for investors?
This means two things for investors:
So just keep investing investors and enjoy the good times.
Queensland is only just starting its growth so, if you’re wanting to become a real estate agent in the beautiful sunshine state now is the time! Give Validum a call on (07) 3193 5270 to let us help you achieve your dream career! Don’t forget to let us know your thoughts on how you think Queensland’s real estate is going at email@example.com
As a Property Manager, the tenants and landlords you work with can sometimes be difficult. It is for this reason that property managers should be equipped with an array of dispute resolution skills they can tap into at any time. Here are our top 5 dispute resolution techniques any property manager should keep on hand.
The ability to actively listen to other people’s concerns is a very important skill when it comes to dispute resolution. With conflict sometimes being part of a property managers job, it is important to resist the urge to interrupt and defend yourself, or someone else, when faced with a disgruntled party. Rather, it is beneficial to ask questions that draw out the other party’s core issues and empathise with their situation. Once you have actively listened, repeat back what you’ve heard to ensure that you understand the party’s concerns correctly.
Once you have thoroughly gained an understanding of their issue, empathised and acknowledged their situation, you can begin presenting your own view point and to communicate both sides of the issue with transparency. An example of a common complaint may be a leaking shower which can easily turn into a serious issue of dispute if the property manager fails effectively listen and understand how the issue is effecting the tenants.
Many disputes start through one party thinking they are owed something from another party. As a third party responsible for resolving the dispute, you are effectively a mediator. A very simply way of easily resolving issues is to accurately record and communicate the facts at your disposal. Once the parties are both aware of the facts of the issue, as a mediator it is your role to help each party remain calm and compromise to have an amicable resolution.
A very common issue that may require dispute resolution for property managers would be claims for receiving a bond back. For a property manager, keeping documentation about the property condition is crucial for preventing this type of dispute from escalating. It is important to take a lot of photos upon the tenant’s entry and to ensure that the condition report is extremely detailed. Having these documented facts about the state of the property can quickly and calmly resolve future disputes from either party.
Naturally with some issues tempers might flare from either tenants, landlords or both. Unfortunately as a property manager you might end up on the receiving end of some disgruntle people as you will probably be the first port of contact. When this happens it is important to use dispute resolution skills that focus on calming the disgruntled party. The skill of attacking the problem, not the person is key in keeping people calm and in control.
Sometimes when in a heated conversation it can be easy to become defensive and even use insult or accusation to get your point across. Even though this may be tempting when someone is being abusive or intense, this will only escalate things further not resolve them. Avoid personal comments or attacks and instead focus on calming the person down by listening and showing empathy to their situation. Then focus on the issue at hand. You will then have your turn to be heard and improve your chances of getting the issue resolved faster.
Issues can something easily escalate if they are left unresolved for a period of time or if any of the parties feel they haven’t been communicated with effectively. Ensure you know your tenants’ and landlords’ preferred method of communication. Some people refer phone calls while others prefer personal or work emails. Text message is another good option. Some issues require urgent attention and therefore one method of communication may not be sufficient – you may be required to use multiple communication methods and be transparent with all parties about the communication attempts.
Always keep a record of your communication no matter what method you use. You may require points of fact to when you have attempted to make contact should matters escalate later down the track.
Every job has difficult people to work with at some time or another. This is an important life skill to learn as it is not always easy to remain calm in a hostile situation. Being able to compartmentalise hostility and aggression from others without taking their stress on-board yourself is difficult to learn. The key element is to isolate the issue from other challenges you are having at that time, factualise it, resolve it and move on. Don’t allow the negativity of that issue to follow you after you have dealt with it. In Essence put that issue and the hostility that went with it in its own box and leave it there.
These are some simple, and not so simple, skills that will see you on your way to becoming a dispute resolution master. We’d love to know your experience with landlord and tenant dispute resolution techniques. Email me your thoughts at firstname.lastname@example.org.
If you’re looking to become qualified in the real estate industry or upskill your real estate qualifications, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
Whether you are new to the real estate industry or an experienced agent, you would have heard of agent comparison sites and mixed views on whether they are a worthwhile lead generation tool. We weigh in on the debate and discuss the pros and cons of using these sites, to help you decide if they’re right for you.
Agent comparison sites, such as RateMyAgent, OpenAgent, LocalAgentFinder and AgentSelect, act as a lead generation tool for real estate agents. These sites attract people who are searching for an agent to sell their property. Using these sites vendors can find agents in their market area and compare the number of properties sold in the last year, total sales values and client reviews, so they can select the best agent.
Most agent comparison sites already have profiles set up for agents. However, agents must ‘claim’ their profiles so that it can help generate leads. To claim your profile, most sites require agency business owners or principals to purchase a subscription, which can cost varied amounts depending on the respective platform. Some sites, such as RateMyAgent, also allow individual agents to take control of their profile for free until you wish to upgrade your account to gain more features.
Most sites capture vast amounts of information about the property market and real estate agents. In most cases, once an agent advertises the public sale of a property, these sites add the listing to the appropriate agent’s profile and calculate statistics so vendors can compare against other agents in the area. On most sites once agents claim their profile, they can report their own results, request reviews from clients, and include social media so they can schedule reviews, listings and sales to be posted to their chosen digital channels.
Agent comparison sites potentially give you additional leads by sending prospective clients’ details to you. Most sites contact you once vendors identify you as the most qualified agent and request to make an enquiry. The sites claim that these leads are more qualified since they use data and customer reviews to match vendors with agents. Even if you are a new agent, if you claim your profile these sites can potentially help you gain more leads.
If your agency has a subscription to one of these sites, you can claim your profile and use it to establish or boost your personal brand. Claiming your profile allows you to update your details, sales data and reviews, as well as promote this data to current and prospective clients on other digital platforms such as social media. This, in turn, increases your online visibility as your personal brand will show up higher and in more relevant online search results. As a new agent, this is a great starting point for establishing your online presence in your market area.
The more positive reviews you gain, the stronger your agent reputation grows. Since agent comparison sites encourage past vendors to leave reviews, this helps boost your number of testimonials. As a result, whether you are an experienced agent or just starting out, this can effectively build or strengthen your legitimacy as an agent and put you ahead of others who have no online reviews. These sites also allow you to showcase your experience, sales ability and results, which adds further legitimacy to your professional reputation.
With the increasing popularity of online comparison sites, more vendors are using these sites as their first point-of-call when it comes to finding the best agent to sell their property. Research shows that 88% of people put their home on the market within 12 months of visiting these comparison sites. In addition to this, consumers now trust online reviews as much as personal referrals. If your agency does not have a subscription to one or more of these sites, as an agent you may be invisible a large percentage of your market.
As an agent comparison site showcases your reviews that past clients may have left you, it can be seen that you are not afraid for potential clients to see reviews of your work. In turn, it can show that you are being transparent right from the get go. Being transparent with potential new clients means you are able to build trust with them. A big part of the real estate industry is based on customer service and what in the end will win clients over and over again is being known as a trustworthy agent. A good reputation and a strong set of ethics is priceless, especially when word of mouth is one of the best referrals you can get.
Comparison sites for agents who may be working as an independent or in smaller real estate agency is a great marketing platform for agents to get their name out there and have a presence in their chosen market area. It can be hard for an independent agency to complete with large real estate franchise marketing budgets. These sites however allow an even marketing platform when it comes to comparing a small independent to large agencies.
Investing in agent comparison sites can be a costly exercise. In general, on top of a monthly subscription fee most sites charge an additional fee for every lead you successfully list and sell. This fee is a percentage of the commission you earn from the sale, sometimes as much as 1% of the sale price or as much as 20% of your agreed commission. This is quite a significant deduction off your commission considering the hard work you put into the sale.
Some comparison sites stipulate that they own the ‘lead’ for up to two years. This means that if the ‘lead’ buys or sells with you further over this two year period you are committed to paying the commission fees to the comparison site for all sales during this time.
Whilst agent comparison sites claim to provide ‘qualified’ leads, many agents who have used these platforms in the past complain that they only delivered stale leads, leads that had already been listed, leads that were not leads at all, or leads that agents were already doing business with. Other agency business owners also complain that they subscribed to agent comparison sites for many months only to receive no new business at all, leading them to terminate the service.
The authenticity and transparency of agent comparison sites has also come under scrutiny. There have been claims that some sites allow anyone to leave reviews on agent profiles, even if they have never dealt with the agent. This causes harmful reputation damage to agents and agencies, as the overwhelming majority of these ‘fake’ reviews are negative. If you do use one of these sites, implement a communication processes to ensure clients who were satisfied with your service leave their positive reviews on these sites – this will also aid in counteracting any fake reviews.
As you know, real estate is all about relationships. Unfortunately, agent comparison sites offer a faceless service in an industry built on face-to-face relationships. As such, these sites offer little to no return-on-investment since, in the long-term, they do not help you maintain relations and retain clients. In particular, if you are new to the industry, these sites should not be your go-to lead generation tool since they will not help you build genuine relationships with prospectives or clients.
Unfortunately if you are new to the industry and looking to put your name out there, mostly you can only join these comparison sites if your agency is signed up as a whole. This is easy to achieve if you have started your own independent agency, however if you have joined one of the major agency franchises this may be harder to convince your Principal to sign up just to benefit you given the costs.
Whether you are new to the real estate industry or an experienced agent, comparison sites may be an extra source of lead generation for you. Before you or your agency subscribe to any of these comparison sites, we recommend you do your due diligence and read the fine print to ensure you understand exactly the agreement you are entering into. Weigh up the benefits and costs of joining each comparison site and see which is best for you, if any.
Like any digital marketing platform it is important that agent comparison sites should not be solely relied upon for your lead generation. They should be considered as only one part of your marketing and business development strategy. Give it a try, and if you do not see any return on investment, perhaps comparison sites are not right for you or the agency you work for.
We’d love to know your thoughts on agent comparison sites. Email me your thoughts at email@example.com.
If you’re looking to become qualified in the real estate industry or upskill your real estate qualifications, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
You made a big decision to learn something new, in the first few days, you are excited, full of energy and you can deal with everything so efficiently. Then with time passing, your enthusiasm starts to wear off. You sit down with your laptop and stare at those words on your screen and before you know it, you start to fall into asleep. Before long you are in rut – studying has became an unavoidable pressure but you know you can’t give up, your already half way through.
Maintaining motivation truly is hard work, particularly when it comes to study. We’ve put together 7 Tips to keep you inspired and help you study with success:
Before you start studying, set long-term goals and break them down to short-term tasks and milestones. Make sure your goals and tasks are realistic, challenging but also achievable. A good approach is to follow the SMART philosophy making sure your goals are:
Don’t set goals or commitments bigger than what you can handle, otherwise it is easy to become overwhelmed and cause you to prematurely give up.
In order to stay motivated, you should create a realistic task list and allocate reasonable time frames to complete them in. This way, you will enjoy a sense of accomplishment and inspiration every time you fulfil your tasks.
Write your goals and timelines somewhere you can see them everyday so you will continually be reminded about what you want to achieve and by when.
Once you have decided what to achieve and by when – just do it. Don’t spend 3 hours sitting and thinking about whether or not you can do it. Just keep saying to yourself LET’S GET STARTED and think of how good it feels when you achieve those goals. Try allocating yourself 25 minutes study at a time. There’s a big chance at that 25 minute mark you will find yourself in the middle of something so why not extend your study for another 10 or 15 minutes. Before you know it is you will be tackling an hour a day in no time.
If you are a busy person, with a full time job or you are a full time parent, then your time management skills will now need a polish. With Validum Institute’s easy to use and interactive learner portal you can study your course from any mobile device at any time. Take advantage of those small 5-10 minutes as opportunities to study – for example when you are brushing your teeth, having your lunch break, or when your kids are playing by themselves, grab your phone, tablet or laptop and grab a little study time. You will be surprised at how good you are at balancing your career, family, social life and education.
Don’t forget to reward yourself every time when you complete a milestone or task. It might be a little sweet treat, a small gift or simply a walk down street to get some exercise and fresh air. Take some time for yourself every week. Even if it’s just half an hour, go and do something relaxing that you enjoy. A clear and happy mind can do wonders to help you focus with study.
When studying at home it can be easy to feel isolated. Why not look for a study partner or sign up to study with a friend. Getting together with someone to study can be fun – you can share your feelings with them, listen to their point of view, and encourage each other to reach your goals.
Create a comfortable space to study or go someplace you feel calm. This could be a library, a coffee shop, your balcony, your home study, or the student lounge at Validum Institute – anywhere you can free your mind and stay away from noise and distraction.
Tidy your desk, put things easily within reach, prepare a cup of tea and some snacks to keep you energised and focused. Wear comfortable clothes and even tie back your long hair so it doesn’t distract your eyes. You’ll be surprised how these little things make a difference.
This might sound odd, but we all know how great it feels the moment when we reach a big goal. Why not take a moment to write down your feeling on a personal motivation notebook. It will become your biggest motivation next time you start something you’re procrastinating with. Before you know it, you will have your own collection of personal success stories showcasing how amazing you are and what you can achieve.
Talk to Validum Institute today on (07) 3193 5270 and learn how we can help you achieve your study success. It’s our commitment to making your study process enjoyable and full of fun.
Laura Rigby from 9th Avenue Interior Design and Home Staging is here to offer her top 3 tips for getting your home ‘SALE READY’!
So you’ve decided to sell your house and make home somewhere else. Congratulations!! But before you put up that FOR SALE sign, there are a few key things you need to do to get your house looking “shmick”. Ultimately, you want to start your sales campaign with your best foot forward, and here are a few ways you can do that;
As much as you love your display of Queen Anne Bone China, or that collection of snow globes from every country you’ve ever travelled to… or your daughter is a One Direction fan and her room is covered head to toe in their faces… surprisingly, the future owner of your home, may not. (I know, who doesn’t love a good snow globe collection, right?) Detaching from your home is a key element to becoming “sale ready”. As much as possible, you want people coming through your home and imagining themselves living there. They can’t do that if they can see you and your family still taking up residence.
This also includes any photos and memorabilia you might have hanging up or sitting on bedside tables. Pack it all away and start thinking of how you can lovingly display it all again in your new home.
The way I see it, you’re eventually moving out anyway. Why not get a head start with your packing. If you’re going to be living in the house until it’s sold, keep the bare minimum you require. For example:
Linen Cupboard: How many sheets and towels will you need over the next few weeks? (I’m anticipating a quick sale for you). Anything you won’t use, box up and put into storage. Spare doona’s, cushions, bean bags… and all the other random stuff that hides in our linen cupboards. It all needs to be hidden away (or boxed up for storage).
Kitchen Cupboards: How much crockery and Tupperware can you survive on in a few weeks? Do you need 8 saucepans? Will you honestly use the 7 in 1 food processor in the coming weeks? Be realistic with yourself, and if you won’t use it, pack it away. The less you have in the house, the bigger the house will appear. It’s a home staging technique we term as “smoke & mirrors”, but it will look like you have way more storage than you need, which is a great selling point to any home.
Kids Rooms: This one should wait till the kids are at school or visiting Granma. Pack away as many toys as you can. Leave as many as you can fit in 1 box per child. (And not a refrigerator box!) Pick a box that will fit nicely into a cupboard, so on “Open Home” day, potential buyers are not jumping and krumping around because of the Lego or Matchbox cars that were left out.
Bedroom Cupboards: You should be hoping for a reasonably quick sale, so pack away ALL the clothes you won’t need. It’s just come Spring here in Australia, and realistically, you can get away with one, just one, “just in case its cold jumper or cardie”. So, pack away ALL the winter gear. Also put away extra shoes, handbags, and scarves… everything that is taking up residence in your cupboards that will not be required in the coming weeks. (I also have a range of shoeboxes with my kid’s drawings and ‘gifts to me’ stored in my bedroom cupboard…. if this is you too, send it to the storage shed).
Bathrooms: With all rooms, and bathrooms are certainly no exception, LESS IS MORE. Can the kids go without bath toys for a few weeks? If not, keep a small box handy that can be packed away into a cupboard easily. Pick your compulsory few makeup products, moisturisers and fake tan, and pack the rest away. If you haven’t used it in a few months, it’s likely you won’t again for another few months. If you’re unsure, pop it into a small box that can neatly be put away for inspection day. Also, nobody wishes to see what brand of toothpaste, shampoo or conditioner you use. And toothbrush holders are just plain ugly. Hide it all. It’s not difficult to get them back out of the drawer or cupboard for use each day.
You get my drift…. Keep telling yourself with every room you go into, “LESS IS MORE”.
Cleanliness is paramount. And I’m not talking about the Saturday morning whip around the house kind of job. This one may require some professional help. Seriously!!! You want to do this well. I’m talking oven sparkling, grout scrubbing, wall sugar-soaping, window runners shining kind of clean. Top to bottom and nothing missed. Every corner of the house will need a wipe or scrub of some sort. Unless you’re getting new carpet (what a beautiful gift for the new owners may I add!) you will likely need your carpets professionally steam cleaned. Even the outdoors will need attention. If you don’t own one, borrow a high-pressure hose and give your house the once over, including the roof, driveway, back patio, window screens, awnings…. Everything.
Think of it like this…. The last thing potential buyers want to see (or feel) is a house where the previous owners didn’t care enough to keep it clean. Even if it’s not true, they’re thinking it. So clean it anyway.
So those are the main principles in getting your home “sale ready”. As a home stager, it’s wonderful to walk into a home for a consultation and see that these steps have already been taken. (Your Real Estate Agent will be thankful too). It makes our job so much easier (and quicker!!). You’re also setting yourself up for a great sales campaign.
Of course, if this sort of stuff doesn’t come easy to you, and you’re struggling with ‘what is personal ?’ and ‘what is clutter ?’, then by all means, give me a call * and I’ll pop around and give you a hand. That’s what us Home Stagers are here for.
About the author- Laura Rigby and 9th Avenue Interior Design and Home Staging are based on the principle “designing a house to become a liveable, functional and loveable home”.
9th Avenue are the perfect people to help you prepare your home for sale with either some simple consultation tips or a full interior makeover of your property. Check out their amazing before and afters here. If you’d like to contact Laura to help you with staging your property you can do so here – firstname.lastname@example.org or 0409005003.
Nathan Bray, Business Executive Director at TorFX, discusses how important foreign currency exchange can be when closing a deal with foreign or local investors. He also discusses the various factors that can affect foreign exchange rates and offers some valuable advice for agents with international or local buyers with foreign investment.
Years ago, when I was heading up an FX trading desk at a bank, senior management asked me to drop what I was doing (never a good feeling when the market is busy) and come into a meeting room. Waiting inside were several grim-faced gentlemen who had advised an Australian client on the purchase of a company in the USA.
When they first commenced price negotiations, 1 Australian Dollar bought 75 US cents. Now however, days before settlement, 1 Australian dollar only bought 65 USD cents. With settlement fast approaching, and the client yet to purchase any USD, my advice and help was now being sought. The truth of the matter is that, by this point, there was little I could do to help.
This true story highlights the fact that all too often where international transactions are concerned, little thought or planning is given to exchange rates; currency transfers are often an afterthought, with currency purchased just before it’s needed.
If you’re a real estate agent, and have clients thinking about buying or selling an overseas property, already own one, or are considering an overseas investment, you should be thinking about or advising your client on currency needs well in advance of making a transfer.
The AUD/USD exchange rate has spent 2017 fluctuating between 0.7150 and 0.7917 since January, with sudden shifts in the pairing having a significant impact on currency transfers.
For example, the AUD/USD rate moved from 0.7580 to 0.7325 in just 2 weeks from the end of April to early May this year. Put into context of say a USD 500,000 Bali Villa purchase, that “normal” move translates to a cost increase of AUD 23,000 to Australian purchasers, and that’s in market conditions considered low volatility!
The Australian Dollar recently hit a two-year high against the US Dollar, but a number of factors could see the ‘Aussie’ either build on these gains or reverse them in the months ahead.
The Australian Dollar has shown considerable resilience in recent months, strengthening despite the price of Australia’s key export, iron ore, floundering.
Meanwhile, as the US and much of the rest of the world start looking to tighten monetary policy and raise interest rates, the RBA is staying on the fence with its policy plans. While job growth has beaten expectations in recent months, weak wage growth and low oil prices mean that inflation is below the targeted range. The RBA has started to take a more hawkish tone, but rates are still unlikely to rise for the foreseeable future.
Weak commodity prices and a lack of RBA policy changes could soften the Australian Dollar as 2017 continues, but with the federal government relying on economic and wage growth to return the budget to surplus, a weaker AUD is desired by some.
While valuation models can assign a degree of probability to economic risks, the same cannot be said for the uncertainty of geopolitical risks. USD is weakening against most G10 currencies despite a strengthening domestic economy and rising interest rates. The uncertainty surrounding Trump’s presidency, continual allegations of Russian interference in the election, and impeachment speculation are all weighing on the USD. With geopolitical risks at their highest levels since the cold war, tensions in the Middle East, North Korea, and the South China Sea, the risk of any miscalculation escalating is palpable. Adding to tensions are Trump’s desire to break away from the Paris climate accord, border security, and protectionist rhetoric. Any increase in uncertainty can quickly fuel financial market volatility and how Trump responds to North Korea’s missile tests remains a particular concern.
As illustrated earlier, exchange rates have a material impact on the purchasing costs of foreign properties even in normal market conditions, let alone during periods of extreme volatility.
Depending on your reasons for purchasing a foreign property, exposure to exchange rates does not finish with the purchase.
Consideration needs to be given to whether the purchase is of an existing property or a new build which requires instalment payments as construction milestones are met. This can often mean payments are spread out over one or more years, especially if there are project delays.
Also warranting consideration are questions such as: Will the property be rented out? Are there any ongoing maintenance expenses? How long will the property be held for and is there a time frame in which the property may be sold?
An Australian client of mine, for example, bought a villa in Phuket priced in USD, receives USD in rent, pays staff in Thai Baht, and has a Spanish National property manager who he pays in Euros. The villa title itself is on a 25-year leasehold so at some stage in the future he will wish to sell the villa on. In this example, rental income and ongoing expenses are fairly predictable, but the final sale value of the property is less so and its timing may well be based on how the currency market performs even more so than the relative strength of property prices.
The key to successfully managing foreign currency risks is to first identify where exposures exist and which currencies are involved, and this can be made simpler with the support of a foreign exchange specialist.
Many clients seek advice from currency experts just before they need to make a transfer. While there is nothing wrong with that, the problem in essence is it leaves property purchasers in particular at the mercy of the market, forcing them to pay the prevailing market rates for their currency.
There are many strategies that can be employed such as averaging in, using limit orders, buying currency in advance, using forward contracts, and time options. The key to all the above is planning well in advance so you have more control. Ideally, you should consult a currency specialist and discuss the available transfer options as soon as possible.
While buying a property can be exciting, it is a substantial investment requiring a significant amount of due diligence and the services of specialists such as buyer’s agents, tax advisors, solicitors, and mortgage brokers to reduce the risk.
When considering overseas property investment, foreign exchange movement is another risk factor that needs to be mitigated, and engaging a currency specialist for guidance throughout the whole ownership “lifecycle” should be one of your top priorities.
About the author – With offices all over the world, TorFX are leaders in foreign exchange. TorFX are trusted with over 50,000 private clients and 4,000 corporate clients to provide outstanding exchange rates and expert guidance. Nathan Bray, has years of experience within this field and possess valuable knowledge and experience.
Get your free Quote by simply clicking on the link HERE.
Looking for a new career? Consider Real Estate as your next move!
If you’re thinking about a new career or a career change, the first thing to consider is what industry might suit you? Many people seek a career with stable growth and bright career prospects. So which career should you choose?
We discuss the top 6 benefits of why real estate should be your next career move!
Australian property has enjoyed healthy growth for decades, and it has become the first choice for many global investors. According to The Queensland Times, Brisbane is tipped to be the strongest property market in Australia in the next five or six years and will catch up to southern capital cities like Sydney and Melbourne soon.
This makes for an exciting and great industry to be part of right now. It provides a great opportunity to pursue a new career with potential high income and flexibility. Now is the time to start with a hot market and plenty of buyers and investors out there. So why not consider being part of this exciting industry and become a property manager or real estate agent – it’s simple and anyone can do it, just ask Validum Institute how!
No need for long expensive qualifications. Some students complete their real estate short course at Validum Institute in as little as one or two weeks. And best of all, your qualification can cost less than $400.
What other career with large income potential do you know that you can be qualified and start in just a matter of weeks? This is why real estate is a great career to start. No need for boring classrooms, Validum Institute offers a great blended approach to learning that can see you easily complete your real estate course with the flexibility of when and how you like you learn.
Your salary income structure will depend on who you work for. Or if you obtain your Real Estate Agent Licence you can be your own boss and start your own agency and receive maximum income potential.
The great thing about real estate is that your income is determined by YOU! The more you put in the more income you receive – your efforts truly are rewarded.
So why continue to put in long hours, stand on your feet all day and feel unrewarded. Start a career where you control your income destiny.
A real estate agent doesn’t need to sit in the office from 9 to 5 every day. In fact, they don’t need to work 9 to 5 at all. Real estate agents can set their own agenda that works for them. Most of their time is spent meeting with people, visiting properties, building relationships and being on the phone. So basically with a laptop and cellphone, you can work anytime, anywhere – in your living room, coffee shop, lying on the beach.
What’s even better is you get to control how busy you are and how much free time you have if you are working as your own agency
When working in real estate you will deal with a wide range of people with different ages, demographics, background and various education levels. You are helping people to make one of the most important decisions in their life and perhaps one of the largest bank transactions they will ever make.
If you love talking with people and have excellent customer service skills, real estate should be a great career choice for you. You will not only meet new clients but also by immersing yourself in the local area you work, you will become part of the community and build long lasting relationships.
Working in the real estate industry doesn’t mean just being a sales agent, it offers a huge range of career options whatever your personality and area of interest. You may consider being a property manager or working in administration, finance, building construction, property development, marketing & advertising etc. There are so many options you can choose from. Why not check out our 2 part blog series below on the various careers in property and real estate you can choose.
Interested?… Here’s how simple it is to get started
Simply call Validum Institute today on (07) 3193 5270. We’ll put you in touch with one of our career advisors to talk about your career aspirations and help you select the real estate course that is right for you.
It’s so simple to enrol, once you sign up you’re on your way to your new career through our interactive learner portal and one on one tuition with our trainers and assessors to help you through your course as simply and easily as possible.
Once you successfully complete your real estate course with Validum Institute you will be issued with your Statement of Attainment which you can use in your application with the Office of Fair Trading Queensland for your Real Estate Registration or License. The sky is then the limit – your new career awaits. It really is that simple.
Imagine working for yourself or in an agency with a flexible schedule and a $100,000 + potential annual income. There are so many reasons to choose real estate as your new career. Talk with us today on (07) 3193 5270! Validum will help you with step by step assistance to start your new real estate career.
Spring has officially sprung and by the looks of it Greater Brisbane is the place to be! With Spring meaning new growth and new beginnings, greater Brisbane welcomes spring with various different events and things to do to celebrate the warmer months approaching us. Whatever you feel like doing this spring, Greater Brisbane has got you covered.
Did you know Brisbane is going to transform into 50 shades of pink at Brisbane Festival’s Pink Fiesta? The festivities are starting on the 9th of September right through until the 30th! Not only is Brisbane going pink, there will be a range of entertainment to suit everyone’s taste. There will be comedy, music, arts, theatre, cabaret and a pop of culture! To finish Brisbane Festival off with a bang, Brisbane’s 20th Riverfire will be held on the last day! Take a look at all the Brisbane Festival activities here.
If you love your Australian music artists, BIGSOUND is taking over Fortitude Valley for four exciting nights from the 5th of September to the 8th. The festival is going to showcase more than 130 of Australia’s best acts! The music festival has been described as the ultimate urban experience with the hottest acts!
Spring also brings us jacaranda season in Brisbane with a purple sea of the beautiful trees. Best part? It’s a free and everywhere! Click here to see all the best hotspots to see Brisbane in purple bloom!
Fancy a beer and a pretzel? Oktoberfest is back this October! The German festival is hosted at the RNA with lots of different activities and entertainment on the agenda. Oktoberfest runs from the 6-8th & 13th-15th of October. Check out all it has to offer here.
Toowoomba’s 68th carnival of flowers is upon us! Both locals and visitors love the show not only for the beautiful display of flowers but for the live music, local food and wine! Discover all it has to offer here.
The Gold Coast show is an event for all! It’s a family fun show that attracts over 65,000 people every year! The festivities start the 1st of September till the 3rd. The gold coast show celebrates the agriculture and modern culture of Queensland’s second largest city. Click here to learn more.
The Sunshine Coast is home to the annual Noosa triathlon. It’s a five-day sporting event that is held from the 1st-5th of November. There are multiple events over the week that have over 12,000 athletes competing. The main triathlon consists of running, swimming and bike riding on the Saturday. Why not start training, support brain cancer research be part of the Noosa Triathlon fun. Register your interest here.
The events and things to do are endless across great Brisbane during Spring. What will you get involved with?
Why not start Spring with a new improved career – looking to start a career in real estate or upskill your qualifications. Call Validum Institute on (07) 3193 5270 to discuss our Spring promotions.
Over the past few years, Brisbane’s apartment market has undergone many changes due to global economic events and local market movements. From apartment undersupply to an all-time development high, the city is now experiencing an oversupply of apartments. We discuss what the Brisbane apartment market currently looks like, and what it means for property investors and real estate agents.
Median house and unit prices suggest that price growth has slowed in Brisbane’s apartment market. But, whilst price growth is cooling, apartment demand has not showed signs of slowing down. Currently, new inner-city apartment buildings are experiencing close to 100% sales prior to completion. As well, apartment gross yields remain strong at 4.8%, still outperforming houses by over 1.5% per annum.
Brisbane’s new inner-city apartment vacancy rate remains at 3.3%, which equates to an average of 9 days vacancy per year. With new apartments having shorter vacancy rates than older units, tenants are clearly opting for new over old. Saying this, off-the-plan high-rise apartment investors may still experience long waiting periods for tenants once the building is built.
As the Brisbane property market currently stands, investors will have to go further outside of the CBD if they want to purchase a house over an apartment. For example, if your client has a $500,000 budget, they could afford to buy an apartment within 5-minutes of the city, or a house 30-minutes outside of the CBD. Houses and apartments are also experiencing different growth rates depending on their proximity to the CBD. For example, your client will receive 4% annual growth on a house located 30-minutes outside of the city, whereas they would receive 6% annual growth on an apartment located in inner-city Brisbane. Given the current property market, in this instance, the client’s apartment would be valued at $508,000 more than the house after 20 years.
Brisbane’s high-rise apartments have been growing at a rate of 34% to 43% each census since 2001. This year alone, Brisbane has had 9,000 new apartments supplied, which is a massive 200% increase since 2015. As a result, Brisbane currently has a huge supply of new apartments, and is evidently oversupplied in popular inner-city suburbs such as Fortitude Valley, Newstead and West End.
However, over the past 12 months, there has been a large reduction in apartment building approvals as more developers have become fearful of the current market. At the moment, 38% of projects with development approval have been deferred indefinitely. Larger developers are even opting to land bank and sell existing projects as they fear getting stuck with a partial apartment development. This is now contributing to Brisbane’s stalling apartment price growth in the densely populated suburbs.
Some experts say that Brisbane is a good market to invest in if you buy house and land, but not an apartment. They recommend holding off investing in Brisbane for the next two years as there are currently too many apartments being built and too many on the market, with over 15,000 still awaiting council approvals. Other experts believe that most inner to middle-city Brisbane suburbs are in fact undersupplied with new boutique-style apartments or townhouses. These types of properties are easy to rent, generate high net yields and high growth rates, and are within most investors’ budgets, which presents an opportunity for agents if they can find and list these properties.
At the moment, there is still a huge demand for investors and owner-occupiers wanting to buy close to the CBD. If yields meet cash-flow requirements and the asset achieves the highest growth rates possible, property investors will continue to buy in Brisbane and agents will need to help them achieve the best possible outcomes. As such, whilst an apartment oversupply is evident, Brisbane still presents many good investment opportunities if property investors and real estate agents conduct their research.
If you’re looking to become qualified in the real estate industry or upskill your real estate qualifications, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
We’d love to know your thoughts on Brisbane’s apartment oversupply. Email me your thoughts at email@example.com.
Looking for a job in real estate but not sure how to secure that dream job? We look at topic this from both an Agency Owner and a Recruiters perspective.
We interview Monty Van Dyk, CEO and Founder of Easy Agent and David Robson from Metro Style Recruitment who share their top tips and discuss how to stand out from the crowd when landing your dream real estate job.
Easy Agent, Founder and CEO – Monty Van Dyk
Metro Style Recruitment, Recruitment & Strategy Partner – David Robson
Easy Agent, Founder and CEO – Monty Van Dyk
Employers who are seeking to add a new member to their sales team are looking for team players with a connection to the community and a demonstrated ability to goal set and achieve. Identify your strong natural suit and play to that, showing a ‘can do’ attitude as opposed to the ‘wait and see’ perspective.
Metro Style Recruitment, Recruitment & Strategy Partner – David Robson
Metro Style Recruitment, Recruitment & Strategy Partner – David Robson
Easy Agent, Founder and CEO – Monty Van Dyk
Thank you so much Monty and David for taking the time to speak with us. Your insights are invaluable to those looking to secure a real estate job.
Monty Van Dyk is a leader in the real estate industry. As Founder and CEO of Easy Agent, Monty has been focused on both providing agents new opportunity within the industry and being involved with some of regions most iconic and successful property transactions.
To learn more about Monty visit: montyvandyk.com/property
David (Robbo) Robson is the Recruitment & Strategy Partner at Metro Style Recruitment. David is an experienced business leader, Recruitment professional, management consultant & business coach who creates real results for business.
For more information on Metro Style Recruitment visit http://www.metrostylerecruitment.com.au/
We’d love to know how these tips help you secure your first job in real estate. Email me your thoughts at firstname.lastname@example.org
Set to transform Queensland into a world-class startup destination, the Advance Queensland initiative is in full swing. Overtaking Victoria, Queensland now has the second largest number of startups in the country, behind New South Wales. With the state’s startup boom leading to significant economic growth, there’s now potential for a property boom to follow suit, and here’s why.
With the $405 million Advance Queensland initiative underway, the latest reports show that Queensland is fast-becoming the new innovation hub. Whilst New South Wales currently leads with 40.9% of Australian startups, Queensland has been steadily increasing its share from 16.5% in 2015 to 19.3% in 2016. Specialising in everything from agribusiness to software, the state’s regional areas are leading the entrepreneurial charge. Goondiwindi, Rockhampton, Emerald, Longreach, Cairns, Mackay, Charters Towers, Mount Isa and Lockhart River are helping to establish Queensland as a leading startup destination. With such a large investment in fostering startups, Queensland could soon become Australia’s most entrepreneurial state.
Queensland’s biggest startup hub, The Precinct, is now open in Brisbane’s Fortitude Valley. Designed for emerging entrepreneurs who need space to create high-growth businesses and jobs, it is a huge step forward for Queensland’s economy. With more than 80% of the building already leased to entrepreneurs and innovators, The Precinct allows startups to transform into job-creating companies.
Helping the ‘Smart State’ become the ‘Startup State’, The Precinct is a $6 million part of the Advance Queensland initiative. This new precinct aims to get the state creating jobs of the future and anticipating issues that may arise in the global economy. Connecting to startup spaces across Queensland, The Precinct is helping to foster a state-wide network of innovation and entrepreneurism.
With the launch of The Precinct and regional startup spaces, Queensland is future-proofing its ability to compete in the global economy. This startup boom is driving innovation, creating new business and jobs, strengthening the local economy, and boosting the state’s international competitiveness. As a result, the Advance Queensland initiative could also significantly impact the local property market.
As the state allocates more resources and infrastructure to startups, more entrepreneurs see Queensland as the ideal destination to launch their projects. ‘Second-generation CEOs’, baby-boomer retirees keen to put their money and skills to work, are now flocking to The Precinct and regional spaces to establish their startups. With more success stories emerging of Queensland startups transforming into high-growth companies, the state will start attracting more people and need more office space.
As a result, Queensland’s increasing number of startups could ignite population and construction booms, which would heat up the local property market. That’s because, as these startups transform into high-growth companies, they will need more employees and more office space, fast. With such a large and ongoing influx of entrepreneurs and highly-skilled employees moving to the state, demand for inner-city and regional housing will dramatically rise.
What’s more, increasing office space demand could lead to a construction boom in Brisbane and regional areas. This means that Queensland’s startup boom will also create a growing number of property investors and tenants which real estate developers and agents can pursue. It’s clear that as Queensland transforms into a world-class startup destination, the state could be about to experience significant growth, which is good news for the local property market.
We’d love to know your thoughts on Queensland’s startup boom. Email me your thoughts at email@example.com.
If you’re thinking about starting a career in real estate, you need to consider which role is right for you. Being a Property Manager or Real Estate Sales Person are two of the most common jobs. So, which one is better for you? We discuss each role’s tasks, salary, traits, pros and cons to help you decide which is your dream career.
What They Do
As a Property Manager, your job is to act as an intermediary between property owners (landlords) and tenants in rental agreements. You are responsible for showing prospective tenants through properties and assessing their suitability on behalf of owners. Once the tenants have moved in, you must collect rent and carry out inspections to ensure properties are maintained and necessary repairs are completed.
What They Earn
A Queensland Property Manager can expect to earn between $35,000 to $67,748 per year, with an average annual salary of $49,286. What you earn as a Property Manager really comes back to the agency you work for, the experience you gain, the upskilling you undertake, and bonuses you achieve. These factors play a big part in boosting your annual income.
Which Traits They Must Have
If you’re considering starting a career as a Property Manager, there are many traits you must possess or will need to develop for success. Top Property Managers are:
Pros And Cons Of Being A Property Manager
There are many positives and some negatives to working as a Property Manager. The main pros and cons of this career include:
What They Do
As a Real Estate Sales Person, your job is to arrange the sale and lease of properties. In this role, you provide property owners with an estimated market value of their property. Once a price is agreed upon, you take responsibility for marketing the property and conducting home opens and viewings. During these viewings, you must answer questions from potential buyers about the property and surrounding suburbs. Your goal is to sell the property for the best possible price for your client.
What They Earn
A Queensland Real Estate Sales Person can expect to earn between $32,000 to $82,000 per year, with the average starting salary for this job being $45,000.
Agents receive commission for each sale price. In fact, Queensland has the third highest average commission rate in Australia being from 2% to 5%, or more. As a result, how much you earn as a Sales Person comes down to how driven you are and your commitment.
Which Traits They Must Have
If you’re considering starting a career as a Real Estate Sales Person, there are many traits you must possess or will need to develop for success. Top Sales People are:
Pros And Cons Of Being A Sales Person
There are many positives and some negatives to working as a Sales Person. The main pros and cons of this career include:
It comes back to which job is better for you and what you want from your career in real estate. You must consider your career goals, ideal salary, desired working conditions, personal traits you possess or would like to develop, and the lifestyle you want to lead.
Whilst being a Property Manager or Sales Person offers many amazing opportunities, they are very different roles. So, you need to decide which is the right job for you!
Regardless of which job you choose, you must complete the registration certificate course to get started in real estate. The good news is, you can complete your training at Validum Institute. Call us TODAY on (07) 3193 5270 to start your registration certificate course and find out more about our fresh new blended approach to learning.
We’d love to know which real estate job you think is better. Email me your thoughts at firstname.lastname@example.org.
Harnessing new technology can help increase your exposure, boost your listings and get more sales as a real estate agent. Here are five new technologies we recommend you start using today if you want to stay ahead of the curve and be the agent-of-choice in your market area. Combining the following new technologies with social media allows you to reach a wider audience, engage more qualified sellers and buyers, and ultimately list and sell more properties better and faster.
To give yourself the edge over other agents and reach more buyers, start offering Virtual Reality (VR) and Augmented Reality (AR) property tours. VR immerses your prospective buyers in properties, whilst AR lets them walk through as if they are really there. Using these new technologies can help boost your reach and engage more prospective buyers. Since people can easily access these digital property tours from anywhere in the world, VR and AR technology expands your market to both interstate and international buyers. A Ray White agency based in Perth recently utilised VR property tour technology provided by Matterport to enable offshore buyers to inspect a City Beach property. As a result, a Hong Kong buyer purchased the property online after inspecting it via VR from the comfort of his home. If you want to expand your buyer pool to interstate and international buyers, start immersing your prospectives in properties via Virtual and Augmented Reality property tours.
Another way to boost your listings and get more sales is by adding Drone Photography and Videos to your sales kit. Drones can help raise a property’s profile by illustrating the property from all different angles, its surrounding area, and the lifestyle that comes with it. This gives you the ability to instantly showcase a property’s size, potential views, whether it could be renovated, and where it is in relation to parks, shops, schools and public transport. Communicating these key features and benefits through aerial photography and video is a compelling way to share a property’s story. As such, marketing properties using this technology is far more engaging for prospective buyers, which helps you sell more and attract more sellers. To start using drone photography and videos, you can acquire a licence and do it in-house or, alternatively, contact leading real estate providers such as Campaigntrack.
Online Live Auctions are the perfect way to interact with more prospective buyers on auction day. Allowing properties to be found and sold from any device, online live auctions are transforming the way properties are sold. Whilst this technology has been around for some time, it is only now that property groups such as Ray White, Savills Cordeau Marshall and Domain are choosing to broadcast their auctions online via service providers like auctionWORKSonline and FinalCall or social media platforms like Facebook Live. Whilst physical auctions are usually attended by up to 200 people, online live auctions are attracting 300,000+ viewers, many of which are prospective bidders. What’s more, online auctions enable increased engagement from prospectives since most providers allow attendees to comment and share. This increased engagement helps promote both you as an agent and the property you are selling. As a result, agents utilising this new technology are greatly expanding their auction’s reach. Transforming the way properties are bought and sold, online live auctions let you access more buyers who can bid on and buy properties anywhere and from any device.
Another cutting-edge way agents can promote themselves and their listings online is through Property Data-Driven Videos. These videos are created through live property data APIs which input the latest statistics into an educational, promotional video. Leading service provider, HomePrezzo, provides this valuable new service to agents. HomePrezzo includes your chosen suburb’s house and unit median price, days on market, rental yield, and recent sales in a video. You can then share this video on Facebook, Twitter or YouTube, embed it in newsletters, or integrate it on websites and listing portals. This allows you to engage more prospective buyers, attract more sellers, and show you are the go-to agent in your market area.
Digital signature technology allows real estate contracts to be signed and exchanged online within minutes. Making the contract exchange process easier and faster than ever, it saves sellers, buyers and agents time and money. Since this new technology was introduced to the industry, 80% of real estate contracts are now signed electronically in the US. In Australia, more and more agents are realising that digital signature technology is no longer a differentiator, but a must-have if you want to be chosen by sellers and buyers. Working with Dynamic Methods, the REIA has now digitised many standard real estate documents, such as tenancy agreements and contracts of sale. The good news is, if you are a REIA member, you can download these documents and customise as needed. Digital signatures help you offer a streamlined and faster service to your clients, which ultimately helps you list and sell more.
If you want to boost your listings and get more sales, start using these new technologies today. And, if you’re looking to become qualified in the real estate industry or upskill your real estate qualifications, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
We’d love to know how these new technologies boost your listings and sales. Email me your thoughts at email@example.com.
We sit down with experienced real estate agent Stephen McCann who shares what it’s like to be a real estate agent and gives us his tips to hints for those looking to enter into the industry.
I have been in real estate for around 8 years and have worked for two of the main franchises in Australia. Both of them offering a different approach to building their brand. From early on, I was taught to build my own brand. People want to deal with people and over this time, I have forged a community of clients that I look after with their real estate needs. This community is continually growing and we continue to offer more and more services for them to use when they need it.
I think the best thing about real estate is when you put a deal together for your clients and they are really happy with the result. When I have sold properties above expectations or to see the smile on peoples’ faces when they purchase their new home is exhilarating.
There is no typical day in real estate. It is a very dynamic industry that requires on the spot decisions daily. You can have a plan of things to get done, but it is hard follow a set of tasks on an hour by hour basis. These tasks include spending half the day on the phone, either to buyers or sellers – always to sellers that I have their property on the market and always buyers looking to buy the house they seem to like the most.
I wouldn’t be in real estate if I didn’t upskill. I have heard it said that it can be the most rewarding job in the world, but many can’t get their head around what it takes to make a career out of it. Because it is a commission only based industry generally, you can certainly have a feast or famine lifestyle. So ongoing training in essential. Probably marketing is one of our most important roles as an agent, and yet most of us do it without a marketing background. So the more marketing learning and exposure you can get, the better you will do in your real estate career.
Marketing + Image + Character + Personality. Be the person that people remember when they want to talk about anything real estate.
With the right attitude towards clients, it can be one of the most rewarding things you can do. Having people who spend more money than they can often afford that will take 25 years to pay off is a big responsibility. So if you’re only in it for the money, I think you will fail. You need to be a people person and be able to help people out on an ongoing basis, many times for no remuneration.
I believe that if you start your career thinking that you are telemarketer, then you are on the right track. Expect to have to make 100 calls per day, mostly to strangers that don’t want to talk to you. Figure out a way of offering something that might be of interest to them.
Walk the streets, talk to people and if anyone owns any property, collect their information and put it into your database or a CRM and stay in touch with them regularly.
I think that honesty and integrity are the biggest responsibilities in our industry. If you build your brand around those two traits then you will do really well. Don’t get caught up in the propaganda that circles the industry. Build your reputation around your character. Be a good negotiator and always make the buyer pay more than they want to!
Thank you Stephen for taking the time to share your experience with us. If you would like to be like Stephen and enjoy a successful career in real estate, call Validum Institute today on (07) 3193 5270 to learn more about our real estate courses.
Stephen strives to take every advantage in the marketplace for homeowners looking to leverage the value of their home when it comes time to sell and offer buyers the safeguard of a trusted franchise that can help them purchase their next home.
In an industry that is often transaction-driven, Stephen McCann offers service that remains discreet and client-focused, one-on-one, face-to-face, he understands that you and your aspirations are unique and very personal.
Social media platform, Pinterest, can effectively increase your customer leads. But, to win new business from this platform, you need to create boards that drive traffic back to your website. As a real estate agent, the following five Pinterest boards can help boost your leads.
When it comes to increasing your customer leads using Pinterest, it’s important that you think local. Target specific suburbs in your market area by setting up a board for each one. Simply include the suburb name in the board title. Next, under each suburb’s board, you should ‘pin’ images which promote its key features. For example, why not post images of a suburb’s local cafes, parks, recreation activities, entertainment precincts and businesses. These images help tell the story of each suburb in your market area, and attract prospects looking to join these types of communities.
Setting up a board for prospective buyers is a great way to tap into their ‘dream home’ desires. Since Pinterest is about sharing inspirational ideas, your buyers board should share images of dream homes for sale in your market area. It’s a good idea to invest in a professional photographer who shoots your properties with Pinterest in mind. You should post photos of your listed properties’ finer details, such as idyllic courtyards, enviable walk-in closets, grand pools, luxurious fireplaces, trendy home décor and beautiful high ceilings. Your pins should showcase property features that make prospective buyers think they’ve found their dream home, so feel compelled to make an enquiry.
Another Pinterest board which can help attract prospective buyers is one dedicated to home decorating ideas. This board can inspire prospects to dream even more about how they will decorate their ‘dream home’. You should pin images which suggest different ways to style homes. For instance, you could showcase examples of homes beautifully decorated in Art Deco, Industrial, Minimalist, Scandinavian or Rustic themes. This is a great way to help prospects picture themselves in a new home decorated to their liking, which inspires them to buy sooner rather than later.
A Sellers Tips Board is a strategic way to attract prospective sellers in your market area. This board is dedicated to pinning images of helpful tips and tricks to maximise the returns on properties owners are selling. Position yourself as the expert on this topic by sharing staging, cleaning, home repairs, renovations and styling tips. These pins could be of beautiful home décor, helpful infographics, or links to blog posts providing more information. This board helps prospective sellers figure out the best ways to prepare their properties, and keeps you top-of-mind once they are ready to sell.
Pinterest is also a great way to build your personal brand. Think of something that you’re passionate about, such as foodie hangouts, walking trails or cultural festivals, and create a board about it. To attract prospects, you must then relate this passion back to your market area. For example, if you have a passion for travel, why not create a board recommending great spots for weekend getaways in your area. If you manage an area such as the Gold Coast, you could pin a plethora of destinations. This is an effective way to promote both you as an agent and the area you service. What’s more, if you specialise in a niche, such as beachfront properties, this board can also help promote your speciality services and attract new leads.
If you want to increase your customer leads, create these Pinterest boards to reach more prospects in your market area. And, if you’re looking to become qualified in the real estate industry or upskill your real estate qualifications, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
We’d love to know how these Pinterest tips increase your customer leads. Email me your thoughts at firstname.lastname@example.org.
Now is a great time to be living and working in Brisbane with the city slated to undergo significant growth. A leading demographer, Bernard Salt, has predicted that Brisbane will become one of Australia’s 21st Century business and cultural hubs within the next decade. As real estate agents, understanding where the local economy is headed is critical when it comes to providing the best advice to your clients. So, what’s in store for Brisbane? We look at the predicted economic, social and property market trends, and discuss why it’s a great time to be a real estate agent in the River City.
In Salt’s recent report, ‘Imagining Brisbane in 2027’, he revealed that significant economic and social change will make Brisbane one of Australia’s major metropolitan leaders over the next decade. Predicted to evolve and grow to the ranks of Sydney and Melbourne, the city is on the brink of what’s been called a ‘transformative catch-up phase’. Transforming into one of the country’s business and cultural hubs, Brisbane will soon be a major portal connecting Australia’s economy to the world’s.
How will Brisbane rise to the ranks of Sydney and Melbourne over the next decade? The report identified immigration, population growth, and the evolution of the knowledge worker community as the causes. These economic and social factors will change the way we live and work in Brisbane, leading to increased inner-city residential density and housing demand.
It’s been predicted that Brisbane is about to undergo residential densification. According to Salt’s report, the city will experience increased residential density within 3km of the CBD. Whilst 2011 Census results showed that 36% of dwellings were a four plus storey block within 3km of the city, this figure is set to rise closer to Melbourne’s 51% over the next decade as inner-city suburbs undergo gentrification.
Why is Brisbane’s residential density set to increase? Demand for inner-city housing will surge as suburban manufacturing declines and the knowledge worker community rises. ‘Knowledge workers’ are classified as tertiary qualified individuals. This new wave of knowledge workers will demand inner-city housing to suit their inner-city work and lifestyle needs. As these knowledge worker communities evolve in suburbs such as West End, Fortitude Valley and New Farm, the local property market will see increased growth and demand. Planned infrastructure projects, such as the $800 million West Village at West End and $3 billion Queen’s Wharf in the CBD, will help meet this increased demand for inner-city housing.
As knowledge worker communities emerge, so too will a new inner-city precinct. Like Sydney’s Newtown and Melbourne’s Fitzroy, Brisbane’s Boundary Street Precinct will become the go-to hub for knowledge workers. Encompassing Highgate Hill, South Brisbane and West End, the precinct offers easy access to both the CBD and leading health and education employers. With gentrification underway in the Boundary Street Precinct, a more affluent and educated demographic is slowly pushing out its current student community. With more and more knowledge workers moving to the precinct, it’s predicated that the area’s population will grow from 25,000 to 43,300 by 2027, and students will no longer be able to afford living there.
On the brink of its transformative decade, there’s certainly a lot in store for the River City. This means there’s also a lot in store for Brisbane’s property market. With immigration and population growth on the rise, large-scale infrastructure projects underway, and an influx of knowledge workers relocating closer to the CBD, demand for inner-city property will surge. Set to undergo significant growth over the next decade, Brisbane will offer many opportunities for real estate agents to succeed.
If you want to become qualified in the real estate industry or upskill your real estate qualifications, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
What are your thoughts on Brisbane’s predicted growth over the next decade? Email me your thoughts at email@example.com.
Over the past few weeks I have received a number of questions from experienced agents, in particular those entering the industry, on how they can ‘close’ more successfully. It raised the question ‘What makes a good closer?’
I hate to say this but I am not sure there are ‘magic words’ that suddenly make you ‘close’ a deal. However, there may be some things that can contribute to a more successful close rate. My experience has taught me is it really boils down to your style and your strategic approach to the deal and like anything, with practice and improvement your success rate increases.
I have mentored and followed many agents over the years through my work in property and real estate education. However, there is one skill I have noticed from all my wonderful mentors that they have in common – they are magnificently perceptive like a detective, they quickly identify personalities, maintain eye contact, but in the peripherals they are staking out the place listening carefully, making note. They ask genuinely relevant questions that won’t leave surprises later in the transaction or appear to be intimidation or probing.
In this blog, I outline my personal Top 5 Tips to being what I regard as a ‘good closer’.
Let me elaborate, the ability to quickly adapt and to ask questions when on the spot is critical. I have been fortunate that one of my mentors was actually in the police force and he always said to me they are taught to ask and look for clues, you are always playing detective, watching mannerisms – the things lying around their home, the type of art, the books you see on the bookshelves, they tell you so much about the people you are talking to. I thought this made sense so I asked him how you use those things in uncovering the persons you are dealing with. He bestowed this advice ‘Your questions are tools, have some rudimentary questions written down but your best questions will be the spontaneous ones in the presentations or meetings you have.’ For instance, you’ve started talking with your client or visited their home – so you need to be able to think on your feet to keep engaged and then formulate your questions to show a deeper interest. So how do you create that? The best people I shadowed would walk into a home do the generic greetings, ‘How’s that storm the other day?’ blah blah, but you realise they are scanning the room looking for clues thinking about the next questions as they chat. It’s like two things going on simultaneously, you are effectively multi-tasking.
I am not the best at doing this so I go old school with my approach when talking. I keep a paper diary and I write down a heap of questions as I am walking through the home jotting down heaps of the clues about the property, clues about their lifestyle, for example, you may see a Broncos jersey on the wall, so you know they are possibly a fan or into the NRL – with myself being a Broncos fan I can use that for conversation as they are showing me through the rest of the house. My question would be ‘Did you see the game against the Titans on Friday?’ They may respond by looking impressed you picked up on the jersey on the wall. If they are showing it off on their wall they are proud of it, so why not talk about it? Also seeing other items in their home would prompt more questions from me. My clues determine my questions and that becomes my evolving script to building my rapport. So by the time we were ready to put pen to paper, my conversations have been around the concept that I have taken a keen interest in my client and that is what truly develops great rapport. My clients have sometimes become friends and part of my successes have come as a result of goodwill – they tell their friends about my services and that word of mouth is the best form of marketing on the planet. What’s even better is it is free marketing! However, more importantly, I invested the energy and time to know about them and thus service their needs and goals which justify my commission in many cases.
I quite often hear people tell me they think if you ask too many questions you are actually talking heaps – let me dispel that myth for you. If you allow the client to respond with ample time and ask probing questions to expand their answers you will actually be talking less, just think about it. I had to learn this one the hard way. I was personally always talking far too much. Now there is nothing wrong with being a talker but ONLY if you allow others to talk as well. To help overcome my bad habit I used to write on my left palm – ‘pause’, and on the right palm ‘now shut up’, no joke! I had to adamantly control being conscious about talking too long and cutting people off when they spoke. My wife may attest to the fact I haven’t perfected that just yet, but it’s all about practice and continuously working on watching, listening, and analysing your techniques and style.
Another activity that really assisted my closing technique was looking at my sales process – going back to basics. Did I have consistency and stay on my targets throughout the whole process? The answer was often ‘yes’ but not always. When this was the case, I would segment my sales process into phases and look for areas of improvement in each stage. I am a sucker for analytics and you have to be a little obsessive I believe to be a good closer, you need to be always thinking of improvement.
A great tip is to use your phone to record your sales pitches or client phone calls and play them back to yourself at a later time. Listening to how you conduct yourself is one of the best self-learning tools I can recommend. It was hilarious on some occasions, and sometimes even embarrassing. I couldn’t even understand myself so how was I supposed to get my client to the result I wanted if I was giving them verbal obstacles. I was actually hindering myself in closing the deal constantly and I didn’t even realise it.
You may have the luxury of sometimes asking peers for feedback, but criticism (even constructive) can be hard to take no matter who it is from – nothing beats hearing yourself first hand. Always ensure you ask for permission if you are taping a conversation, and let your client know it is for training purposes. Some clients object but most don’t mind at all, so give it a go.
This process was a personal major turning point in how I conducted myself in my sales process and a very big reality check let me tell you! Once I was able to hear myself in action I was able to implement changes to my closing technique and this grew my success rate.
Be aware that sometimes us extroverted ‘sales types’ such as myself can be a little too enthusiastic. Let’s be honest there is a stigma with agents being ‘dodgy’ and I think I addressed that in a previous blog post. However, beware not everyone is going to like your open nature and particularly with shy clients many questions may be intimidating to them. I found out the hard way not everyone likes a good chat like me! Some people just want what’s absolutely necessary. Introverted clients, for example, may not give too much away, therefore you need to carefully design questions to ensure the right response. Perhaps emailing additional questions following your meeting along with a summary of your discussions may be a better approach allowing them time to think of their responses when you aren’t in their face.
Too much eagerness can also sometimes kill a deal before it gets off the ground. So adjust your enthusiasm to suit your client and their personality.
Help your clients identify their needs and then articulate how your service offering addresses those needs. Getting the groundwork covered in your initial meeting or touch points is important to slip into your communication, I call it giving them ‘homework’ – it’s the old teacher in me. This approach ensures you are always closing, always meeting the want or the need that can solve the client’s issues quickly and responsively.
Make sure you do your research before meeting any client. Why not Google search them and find out anything about them, because I can assure you most clients will do a search on you so it’s only fair! Ensure you know your data and the area or types of properties they are looking at. I have spoken to so many agents who can’t even explain the vast array of statistics in their CMA. It may look impressive to some clients but many of our clients these days are much more informed and will do their own due diligence before you meet- so if you don’t know, find out. Make sure you’re abreast of the local amenities or other elements that may be of interest to the client. The more research you do, the more confidence your clients will have in you. The more confidence they have in you, the greater trust built, the better success rate. I have learnt the importance of exceptional and accurate research to ensure I never underestimate what’s important to my clients and how much they already may know.
A good tip is to relay your client’s understanding of conversations back to them enabling you to ensure you have not misunderstood their needs, wants or understanding of the discussion.
Effective communication isn’t just about what you say, it is also about the frequency. Too much contact may disengage someone whereas too little contact people may forget you. This can be a tricky balance but ask them what they prefer. A good approach is to judge the urgency of your client and work with adjusting your frequency based on where your client is in the sales funnel.
These top tips all take hard work but don’t be scared, put yourself to the test, and look at how you close and actively work on how to improve yourself. Constantly working at this will increase your closing success. I can attest to the fact that it works and I hope it adds value to what you do and brings your fantastic success.
Have you considered upgrading your real estate qualifications? Why not stand out from the crowd and upgrade to your real estate licence today! Call Validum Institute on (07) 3193 52070 and see how we can help you achieve greater real estate success.
Having a high attention to detail when it comes to contracts is one of the most important things we can do as agents. I believe that we are fortunate that we can negotiate deals between sellers and buyers by using a contract of sale. Other states around Australia have solicitors complete these tasks which take much longer and leaves the door open for sellers and buyers to change their mind before they get to sign and then you are back looking for another deal.
As a marker and assessor at Validum Institute, I often see when marking assessments on contracts of sale simple errors from students. Today I am going to address 3 simple errors and why they are so important to get right.
Example: ‘Peter and Julie Smith’ – This doesn’t identify Peter as having the last name of Smith, in the seller’s section of the contract, there is a place for 2 names to be entered. Peter Smith would one of those names and Julie Smith would be the other name. When the solicitor doesn’t accept Peter and Julie Smith as the buyers, you are left to start a new contract with the buyers and the sellers, the cooling off period starts again, all clauses would be reset unless altered on the new contract and more importantly it gives both parties the chance to walk away from the deal and if it’s the buyers or the sellers are not going to be happy that you have lost the deal for them.
Example: One of the assessments uses a street called ‘Donavan’, I have seen it spelt by students on the contract ‘Donovan’ ‘Donavon’. Additionally, the seller’s name is ‘Smithers’ and I have seen it spelt by students on the contract ‘Smither’ many times.
If this was a real contract in real time, you don’t have a contract! The solicitors cannot proceed, they cannot make a change even if it is an obvious error. The contract will need to be cancelled incurring more costs to your sellers and buyers and it also gives them the chance to not proceed with the deal. Furthermore, this leads to a large amount of time from yourself – time you could be spending closing another deal.
Make sure your get the RP, BUP, GTP number of the property correct. It can only be 1 number in the wrong place, or in the wrong order and the consequences are high again. It means that the contract cannot proceed and must be cancelled and started again. This as I’ve already said results in increased valuable time on your behalf, additional buyer and seller costs and the potential for a contract to fall through
It is important to ensure your paperwork is completed accurately. Hopefully, you will see the importance of making your paperwork correct. It is part of being a professional agent. Having correct paperwork is a good start to keeping your buyers and sellers happy and give you raving reviews which will hopefully help with your next listing.
It’s a great industry, make sure you are the best you can be.
Stephen McCann has forged his reputation and career in real estate since 2009. He currently works at LJ Hooker Southport and in his ‘spare’ time is a trainer and assessor at Validum Institute.
Stephen strives to take every advantage in the marketplace for homeowners looking to leverage the value of their home when it comes time to sell and offer buyers the safeguard of a trusted franchise that can help them purchase their next home.
In an industry that is often transaction-driven, Stephen McCann offers service that remains discreet and client-focused, one-on-one, face-to-face, he understands that you and your aspirations are unique and very personal.
Yep that is right – it is true and anyone can do it, even you! Your only requirement is to undertake a short inexpensive industry qualification and pay your Registration or Licence fees to the Office of Fair Trading (OFT) and you’re on your way to earning a 6-figure income in your first year.
It doesn’t matter what your background is, what previous career you did – take the leap and you could be in a career giving you more than you ever dreamed of.
We outline the 5 must know steps to starting your new career in real estate.
This is an important step. If $$$$ is what you are chasing chances are you will want to get into anything around sales or property management. If you have a general interest in property and people, you are 50% of the way to being a success in real estate.
What career is right for you?
There are many careers within the real estate industry, including:
Did you Know?
The good thing about real estate is that you don’t have to have a background in sales to work in this industry. Starting at an entry level allows you to learn more about the industry and gives you all-round experience. You may start in sales but soon decide that property management suits you better and moving to different roles within the industry is relatively easy to do.
You may not realise that the Office of Fair Trading Queensland issues Registrations and Licences to work within real estate or property industries. For example, to become a real estate agent, property manager or letting agent in Queensland the first thing you need to do is obtain your Real Estate Salesperson Registration Certificate or full Real Estate Agent Licence.
Best to check first
It doesn’t make sense to pay for and obtain your qualification without ensuring you’re eligible for the Registration Certificate or Licence, so it’s a good idea to check you meet all the Office of Fair Trading (OFT) Queensland requirements on their website first.
Why would I not be eligible?
Most people have no problems getting their Registration Certificate or Licence. However, there are a few personal circumstances that can stand between you and a successful application (eg. age at time of application, criminal history, insolvency history etc).
Before you can apply to the Office Fair Trading Queensland for your Salesperson Registration Certificate or Real Estate Agent Licence you are required (as a minimum) to have completed an approved real estate qualification. This ensures you understand the basic real estate environment and what to do when working in the real estate industry.
Where do I get my qualification?
Ensure you get qualification from a licensed Registered Training Organisation (RTO) like Validum Institute who is a provider of quality-assured and nationally recognised real estate qualifications.
If you like the flexibility of online study but also the personal attention of face to face training, Validum Institute offers a blended approach to suit all your learning needs with an interactive online learner portal combined with personal one-on-one tuition and a student lounge. For less than $500 you won’t find a better real estate training provider for your real estate qualification than Validum Institute.
What will I learn?
You may be wondering what you learn in your real estate course. The following is a list of the Units of Competency (subjects) in your Real Estate Registration Certificate Course:
What do I do after I have completed my qualification?
After studying with Validum Institute you will feel empowered with the practical skills and knowledge ready to start your new career. Upon completion of your course you will be issued with a Statement of Attainment for the above Units of Competency. Use this Statement of Attainment to show the OFT that you have obtained your real estate qualification.
Once you pass all your Units of Competency for your qualification, you’ll be issued with a Statement of Attainment. The next step in the process is to provide a copy of this Statement of Attainment in your Application for your Real Estate Salesperson Registration Certificate or Real Estate Agent Licence to the Office of Fair Trading Queensland. Fortunately, the application paper work is very simply and only a few pages long.
How much does it cost?
There are costs involved to be Registered or Licenced, but the outlay is relatively small for the gains in a real estate career. For example, your Registration Certificate Fee can be as little as $350. These fees include:
What can I do with my Registration Certificate or Licence
A Salesperson Registration Certificate will allow you to work for a real estate agency under a licensee or real estate principal. Obtaining your Registration Certificate is the first big achievement on your path to a successful real estate career!
You can also undertake your Real Estate Agent Licence Course upfront and obtain your full Real Estate Agent Licence allowing you to start your own agency or contract yourselves to various agencies and learn even more skills about the real estate industry. If you’re wanting to see how a career in real estate suits you first, you can always upgrade to your full real estate qualification and Licence at a later date – so don’t worry.
Now you’re Registered or Licenced, you need to find a job! The good news for those seeking a career within real estate is that, according to the Australian Government’s Job Outlook data, real estate is an industry full of opportunity for both beginners and experienced agents:
Make sure you bring you ‘go get’ attitude and approach agencies direct with your employment interest. Look for an industry mentor to help guide you and attend industry networking events.
Real Estate Success is all about putting yourself out there to reap the rewards, so don’t be shy!
Studying for any new career can be a daunting experience at the best of times. Our recent graduate Celine Walden shares her experience of studying with Validum Institute for her new career in Real Estate. See how supportive and simple getting your real estate qualification really is with Validum.
Celine, tell us a little bit about yourself: My name is Celine and I am a current student of the Queensland University of Technology. While studying my Bachelor of Business, I decided to pursue a career in real estate on the side. I enjoy playing piano, singing, traveling and playing games in my free time.
I absolutely loved the online learning platform, which granted me the flexibility I needed to complete the course whilst juggling the load of my studies. The online portal is very intuitive and concise. The staff I also have to mention, as the levels of support and assistance they provided throughout the course were outstanding and very professional. Moreover, when I did finish the course, I was surprised with the punctuality exhibited from staff in regards to marking my results and issuing me with my certificate.
Throughout the course, if I ever had an inquiry, I was always left impressed with the prompt and knowledgeable responses I received from the team at Validum. Victor, the director, was always a phone call away to assist with whatever queries I had.
If I did come across any issues while completing the course, there always was one-on-one support available. The team always seemed to go above and beyond with wanting to assist me; the standard of service and support never seemed to waiver.
Not long after completing the course, the directors at Validum had already forwarded my details on to several agencies. The results have been very positive. Even though it has only been a few days since course completion, I already feel as though my career in real estate is close to being made reality!
My advice is to never feel hesitant to contact the team at Validum. Being a student, I naturally did not want to bother my ‘tutors’ too much if I had any issues. But you’ll find that the team are always more than willing to set aside their free time to assist and clarify. Needless to say, their enthusiasm with real estate and teaching is honestly impressive!
Validum website is a platform to learn about how to become a professional agent in real estate. If you wish to own or manage a real estate agency, you need to hold a Real Estate Agent Licence. If you wish to sell real estate as an independent contractor without working through an established agency, you will also need to hold a Real Estate Agent License.
To start any career in real estate either as a salesperson or a property manager, you need to be registered with the Queensland Office of Fair Trading as a real estate salesperson. Our Registration Certificate course provides you with the educational qualifications that the Office of Fair Trading requires you to hold before it will issue you with a Registration Certificate.
This course may be combined and undertaken concurrently with the Resident Letting Agent course.
The Registration Certificate is the entry level certification you need before you can start work in the real estate industry – either in a sales, property management or an agency administration role. With a Registration Certificate, you will be able to commence work in a real estate agency under the supervision of a real estate principal.
Thank you Celine for taking the time to share your experience with us. If you would like to be like Celine and start your new career in a supportive learning environment, call Validum Institute today on (07) 3193 5270.
Whether we like it or not, first impressions count. As a real estate agent, your goal should always be to make a good first impression when meeting new prospects so you can convert them to clients. If you want to secure more deals, up your first impressions game with these following seven tips.
When it comes to making a good first impression, the most important factor is not being late. In fact, it’s best practice to always arrive ahead of time so you can take a few minutes to settle yourself and be ready to greet your prospects. Likewise, it’s good manners to be the last to leave. Doing this shows prospects that you value their time, which helps create a good first impression.
Prior to meetings, you should research new prospects and determine what they want from you. A good way to do this is by looking them up on social media and search engines. This allows you to put together a profile of each prospect. Understanding who they are allows you to understand what they want. For example, if they are looking to buy property in your area, research which listings you believe may suit them. Arriving to meetings armed with this information shows how eager you are to help them.
Knowing your audience also means understanding how to present yourself when meeting with them. Your clothing, hairstyle, makeup and jewellery should be in direct relation to who, when, where and why you are meeting with each prospect. For example, if you are showing someone through an open home, you should wear professional business attire. However, if you are meeting with prospects on the weekend for coffee, perhaps leave the tie and heels at home. Researching your prospects beforehand helps you put your best foot forward.
Body language can go a long way in making a good first impression. Your stance, hand gestures, facial expressions and eye contact play a huge part in the impression you give. When meeting new prospects, make sure you use positive body language. Positive body language involves good posture, relaxed eye contact and steady breathing. If you’re not sure what to do with your hands, hold a brochure or clipboard. Just make sure you never cross your arms as this blocks open communication. It’s also important that you learn to read your prospects’ body language. Mirroring their movements encourages empathy and shows interest. Likewise, if they are mirroring your actions, it’s a good sign they are interested in what you have to say and offer.
Before meetings, compile a list of questions you want to ask new prospects. This ensures that you come away from meetings with all the information you need to help them buy or sell property. If you’re speaking with prospective sellers, ask questions about their desired timeline and price. Alternatively, if you’re meeting with prospective buyers, ask questions about their desired location, budget and property style. As important as it is to ask the right questions, it’s equally important that you actively listen. Active listening is when you give prospects your undivided attention. Show that you’re listening by occasionally nodding, smiling when appropriate, and providing verbal cues such as ‘Yes’ and ‘That’s correct’. This helps show you are genuinely interested in what they have to say, and are eager to assist. To ensure you have accurately understood your prospective client, repeat in your own words what you heard them say to ensure no miscommunication has occurred.
Coming across as an industry expert helps make a great first impression. When meeting new prospects, they will no doubt ask many questions about the current property market, industry trends, average property price, and market area statistics. It’s important that you confidently answer every question to show that you know your facts. Keep informed by subscribing to industry e-newsletters such as Real Estate Business and Elite Agent Magazine, attending conferences, seminars and workshops such as AREC and ALPPPS, listening to podcasts such as Real Estate Uncut and Real Estate Pros, and upskilling your real estate qualifications at Validum Institute. Staying educated ensures that you come across as an industry expert.
To help create a good first impression, you should chat about your abilities as a real estate agent. Sharing your professional background and why you’re passionate about real estate helps show how you’re different to other agents. In your first meeting, briefly discuss the agency you work for, suburbs you’re familiar with, styles of property you help buy, sell or rent, and types of technology you use in your role and why you love being in the industry. This helps further establish you as an industry expert and makes prospects more likely to know, like and trust you from the get-go.
Making a good first impression does not end when the meeting ends. Immediately following the meeting, email the new prospect a thank you note and outline the next steps. You should also attach any necessary additional information, such as listing links, open home times, suburb reports or agency details. This shows you are making them your top priority. As well, you should connect with them via social media sites such as Facebook and LinkedIn. Once they accept your invitation, make sure you send them a quick note saying thanks and that you’re looking forward to working with them. You should then schedule a time in the next week to follow up with the prospect to ensure you remain top-of-mind, and eventually secure the deal.
If you want to secure more deals, start putting these first impression tips into practice. And, if you’re looking to become qualified in the real estate industry or upskill your real estate qualifications, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
We’d love to know how these first impression tips help you secure more deals. Email me your thoughts at firstname.lastname@example.org.
If you’re just starting out in the real estate industry, you may only be considering stepping into the role of Salesperson. Whilst this is a great career path, there are many more roles you could consider! In Part 2 of this article, we discuss five more alternative roles and each one’s responsibilities to help you decide which one is right for you.
Seller’s Agents help property owners sell their properties. Their main tasks include liaising with sellers, conducting comparative market analyses, providing property value estimates, listing properties for sale, holding open homes, and qualifying potential buyers. You should consider this role if you have strong multitasking and negotiation skills, and are willing to do everything in your power to represent your clients’ best interests.
Real Estate Sales Executives perform property sales so they can achieve their monthly sales targets. Their main tasks include actively prospecting, preparing sales budgets, identifying new business opportunities, and helping clients buy and sell properties. If you have great sales and negotiation skills, are a strong communicator, and love working towards targets, this is the perfect role for you.
Property Developers research property opportunities and evaluate the feasibility of building projects. In this role, you are responsible for determining the best uses for land or property, planning property developments, working with architects, builders and local councils on projects, and overseeing construction sites. It is a great career path if you enjoy problem-solving, consider yourself a leader, and prefer working outdoors.
Real Estate Photographers take photos of properties to make them look appealing to potential buyers or renters. Their main responsibilities include taking internal and external shots of properties, editing photographs, liaising with real estate agents, and potentially completing floor plans. This role is best suited to individuals who have gained their photography qualifications, own the suitable equipment, and are happy to go the extra mile to ensure properties are presented in their best light. This is also a great career path for those interested in starting up their own freelance business.
Real Estate Marketing Executives are responsible for delivering business development and marketing campaigns for the agency or group they represent. Their main responsibilities include developing and implementing marketing campaigns, managing advertising, public relations, events, and sponsorship duties, and putting forward strategies to promote their brand. You should consider this role if you are strategic, creative, organised, and can work both autonomously and as part of a team.
To discover even more roles you could consider when starting a career in real estate, make sure you read ‘A Career In Real Estate Is More Than A Salesperson [Part 1]’. And, when it comes to deciding which career path is right for you, make sure you consider each role’s responsibilities, skills and attributes to determine which one matches your own skills, personality, and career goals.
We’d love to know which real estate role you think is right for you. Email me your thoughts at email@example.com.
There are not many jobs which offer the same level of freedom, flexibility and control as a real estate career. If you’re looking for a job which offers this high level of freedom, here are four reasons why you should consider a career in real estate.
If you like the idea of being your own boss, then a career in real estate could be just for you. We all know there’s nothing worse than having your boss looking over your shoulder day in and day out. That’s why the best thing about working in real estate is that you essentially run your own small business. Whilst you may have a principal to answer to, the principal/agent relationship is quite different to that of employer/employee. You will be the one micromanaging your work, not your boss.
Independent agents and agencies are also fast-becoming a new trend. Agencies such as Purplebricks and One Agency are disrupting the traditional franchise model and allowing agents to deliver real estate services differently. Gone are the days where you need a physical shopfront. Real estate agents are now successfully running their independent agencies from their homes using their computers. If you want to run your own agency from the comfort of your home and be your own boss, then real estate could be the perfect industry for you.
One of the greatest advantages of having a career in real estate is that you can decide how to spend your time. Following your own work (and personal) schedule is one of the most prized benefits of a real estate career. Since you are your own boss, you have the flexibility to complete tasks when it suits you. This is great for maintaining a good work-life balance, especially if you have children. Many agents let their clients know via voicemail message or email autoresponder that they are not available between certain hours and to simply send an email or SMS with their query. Operating in this way allows you to work the hours that suit and maintain your desired lifestyle.
Financial freedom is achievable when you work in real estate. That’s because, how much you earn in your real estate career is completely in your control. Since you are essentially your own boss, you can set financial goals that suit you, not the agency you work for. If you want to reach a certain sales target, you simply need to set this goal and update your work schedule to achieve it. The commission you earn is in direct relation to how much you want to earn and are willing to work for it.
What’s more, if you upgrade to a full licence, you can earn even better commissions. That’s because, the licence allows you to work with developers and building groups, and be less restricted when it comes to doing business. Whilst you must pay for your own expenses, the upside is you have more control over how you invest your money, who you work with, and how much you earn. Financial freedom is even more achievable when you are a fully licenced agent.
You are in total control of your real estate career. This means that when it comes to your career advancement, there is no glass ceiling apart from the one you put on yourself. Did you know you can upgrade your qualification? If you have a salesperson or property registration certificate, upskilling to the full licence is easy. Simply do your upgrade to a full licence course through Validum Institute or why not try and complete a Certificate IV Property Services (Real Estate). Validum Institute acknowledges your prior learning and gives you credit for the units and experience you have already achieved.
Having a full Real Estate Agent Licence or Certificate IV in Property demonstrates you are committed to your own ongoing professional development, as well as your career in real estate. It is this that sets you apart from your peers and builds technical skills and expertise to a high level making you more regarded within the industry. It also allows you to start your own agency and be in control of your own career destination. In this industry it’s not bosses and board members who determine your career advancement, it’s your personal commitment to investing in yourself. This puts you in total control of your career and success.
If you want this level of freedom and flexibility in your job, become qualified in the real estate industry or upskill your real estate qualifications TODAY. Call Validum Institute on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
We’d love to know if you’re considering starting a career in real estate so you have more freedom and flexibility. Email me your thoughts at firstname.lastname@example.org.
Jo-Anne Oliveri, CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution and author of Find Your Property Manager NOW: Hire the right agent and make more money is an international real estate identity who has trained over 500 agencies and thousands of agency owners and property managers worldwide. With over 20 years’ real estate experience, she is seen as a leading authority on all things property management and regarded as a prominent industry trainer. We chatted with Jo-Anne about what causes your property owners to leave, and how you can retain them.
Property owners are focusing on fees because that’s what property managers are focusing on. To change this, we need to have a mindset shift in the industry where property managers understand the value they provide. Once they see this, property owners will see it too.
How can you make property owners see your value? Remind property owners of their property’s income and growth capital value in comparison to market averages. Do the calculations in front of them to demonstrate how much they have earned in comparison to how much saving they get from cheaper fees. The numbers are powerful. Don’t forget to include calculations for money saved by mitigating vacancy periods. The evidence will soon be clear-cheaper fees are more than likely costing them thousands of dollars, and your higher fees mean you provide more value as a property manager.
This is another case of the property management industry making property owners believe they can only rely on one agent, rather than an agency. That’s because PM business owners and their teams don’t see the value in operational systems.
The language property managers use is always about them and the way “they” do things, rather than the agency. Take McDonald’s, for example- the brand is known for consistency. A 14-year-old can be easily trained to deliver what the brand promises because of the consistent systems the company has in place. Likewise, if we want our clients to value the agency managing their properties, the business must be built on systems made up of three elements- Processes + Resources + Training.
Property management agencies lose clients and managements because property owners feel like they never hear from their property manager or only hear from them if there’s ‘bad news’ to share. That’s because the industry is normally reactive rather than proactive when it comes to communication. To change this, our communication with property owners must be ‘by design’.
Communication by design is purposeful and goal-driven. For example, your monthly newsletter should be educational (i.e. provide information about owning a rental property and working with the agency), empowering (i.e. provide information about property investment), enthusiast (i.e. provide information about the growth and returns gained from investment property), and enabling (i.e. provide information that helps property owners understand how to get the most out of their investment).
It’s simply because property owners don’t see the value in doing maintenance. As property managers, it is our responsibility to help our clients understand why maintenance is important and what value it can add to their investment property.
Other factors impacting the completion of maintenance are lack of processes and follow-up. If the agency has no systems in place, there will be no maintenance follow-up. If a property owner refuses to do maintenance, they are usually in breach of their contract with both the agency and tenant. And, I’m sure that most times the property owner is completely unaware of this. Property managers must communicate these responsibilities to their clients, and inform them of the impacts no maintenance has on their investment property.
Deliver on promises. Support your clients in achieving their property investment goals. Work to a system so that when team members are on leave, clients can rely on any team member to provide the same consistent service. Undertake continual training and upskilling to improve your knowledge and skills. Deal in facts; never have an opinion. If your clients feel like they are being cared for and see the value in your services, they will stay with your agency, and hopefully even refer clients to you!
Work for an agency that has systems in place for ensuring service consistency. Embrace being accountable. Value the brand you work for and your clients will value you. Be relentless in your pursuit of remarkable. Reinvest 10% of your annual earnings into personal development and professional training. Set your career goals high and take action. There are no shortcuts to success, just lessons to learn. #RaiseTheBar and the customer experience you provide will be memorable!
We’d love to know how Jo’s tips help you provide a better service and retain your clients. Email me your thoughts at email@example.com.
When you’re starting out in the real estate industry, it can be difficult to stand out from established agents and your peers both within the agency and community. Luckily, there is a way, in fact there are many! If you want to be known when you’re new to the industry, follow these five tips to build your agent profile and stand out in your market area.
In today’s online world, it’s crucial that you build your digital profile from the get-go. If your prospects cannot find you on Facebook, Twitter, Instagram, LinkedIn, YouTube, or a website, then you do not exist in your market area.
New agents that want to go one step further should start a blog, and why not add in some video blogs too which provide helpful information about the property market and tips to buy and sell property. You can easily set up a blog supporting videos via WordPress, Weebly, Medium, or Posthaven.
Having a digital profile helps you build authority as an agent. If you’re not online you can’t be found, so the more active channel you exist on, the more credibility you build.
Rather than being a generalist, be a specialist real estate agent. If you want to stand out as a new agent, you must own a niche in your market area. For example, you could specialise in a particular type of client, such as first home buyers or renovators. You could specialise in a particular property type, such as apartments or defence housing. Or, you could specialise in a certain suburb that you particularly favour and have a passion for. Whatever your chosen niche, make sure it is something you are extremely knowledgeable on so that you become known as the go-to agent for that speciality.
If you don’t know what niche you want to work in, look for specialists within your agency and ask if you can shadow them to obtain a true experience of that niche and determine whether it is right for you. If you do something you enjoy and are passionate about, this will resonate through to your clients and you’ll become more successful.
As a new agent, it’s important that you get to know your local community, since this is where most of your business will come from. Create flyers promoting you and your services, and go door-knocking in your market area. Introduce yourself to the residents and ask if they are considering buying or selling, or know someone who is. Make sure you do your market research first as you may have residents asking what the area is doing at present. If residents aren’t home, pop your flyer in their letterbox.
Introduce yourself to local businesses, get to know the business owners in person, and discuss opportunities how you can start promoting each other. Why not ask if you can leave flyers at their business and in return you create a regular community newsletter with market updates and local business promotions.
Another good strategy to make yourself stand out is to hold a free community event. For example, if your target market is young families, why not host a picnic so you can get to know your prospects, and they can get to know you on both a personal and professional level. Find a local charity, not-for-profit or even sporting group to get behind. Become a sponsor and get involved.
Being part of your community will build trust for your personal brand. If you are an active community participant, the community will in turn want to support and rally behind you and your success.
When you start with an agency, chances are they will already have a database, whether it be cold or warm leads. But, this won’t get you very far on its own. You must actively build your database by networking, networking, networking!
Whether it be via community engagement or networking with industry peers and groups, wherever you go and whatever you do, building a database should be your number one priority. What’s more, it’s simple to do! When you meet people, mention that, “By the way, did you know I am a real estate agent or in property?” Don’t be scared, be prepared! You’ll be surprised who has a story to tell (good or bad) and how it opens up discussion.
Once you have your database established, managing it is the key to success. Create a rotation roster of target and existing contacts to call. Since cold calling can be a little disheartening, make sure you mix it up with people you don’t yet have a relationship with and people you already know to help keep you motivated.
Offer your database something when you call them. Why not invite them to an event, or ask them if they want you to do a free property valuation for them. Keep track of personal details in your database too; perhaps it is their birthday soon or school holidays if they have children. This way you have an ice-breaker to your conversations.
Maintaining contact with your database is what keeps you top-of-mind with your customers. It is you who they will call when they are ready to rent, buy or sell a property, and this leads to success.
Finding a mentor is important if you want to stand out when you’re new to the real estate industry. Attending networking events and connecting with colleagues online are great ways to find a mentor that’s right for you. Why not attend REIQ events, industry conferences, or join social networking groups through, for example, LinkedIn or Meetup.
If you have a successful agent you admire, take the plunge and connect with them in person, via the phone, or social media, and ask them if they could mentor you or refer you to someone who could. Remember, to stand out from the crowd you need to do something different. So, don’t be shy- you have nothing to lose. If you don’t know anyone, try looking at the REB Top Agent Listings or ask your agency’s Principal for recommendations.
What should you look for in a mentor? A good mentor listens, asks challenging questions, provides constructive criticism, offers their expertise, pushes you to achieve results, and helps you step outside your comfort zone. Finding a mentor who you respect and admire is a sure path to building a successful mentor-mentee relationship.
Agents who have mentors always surpass their competition. As a matter of fact, most successful people have mentors! Why not find one now so you can be miles ahead of your peers who are also new to the industry.
If you’re new to the industry and want to stand out from the get-go, use these helpful tips today. And, if you’re looking to become qualified in the real estate industry or upskill your real estate qualifications, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
We’d love to know how our tips help you stand out in the real estate industry. Email me your thoughts at firstname.lastname@example.org.
Photo sharing social media platform, Instagram, can help you become the go-to agent in your market area and win more business. To do this, you need to post the right types of photos and videos. As a real estate agent, the following six Instagram posts can help increase your customer leads.
Instagram is the perfect platform to showcase your business brand. Post photos of your agency’s corporate events, team meetings, open homes, and team members working in-office and offsite. This allows prospects to get to know, like and trust your brand. As a result, if they resonate with your brand, they will resonate with you as an agent and be more likely to contact you when it comes time to buy or sell their property.
Go one step further and post photos that also build your personal brand. Post photos that showcase your professional and personal life, for example, photos of events, pets, hobbies, meetings, coffees, and anything else you get up to in your day-to-day life. This helps humanise you and make prospects feel like they already know you. As a result, they will feel like they can trust you with their buying and selling needs.
Posting sneak peek photos of upcoming listings helps build buzz and generate enquiries. Reward your Instagram followers by letting them be the first to know about upcoming listings. For example, you could post photos of drones taking aerial shots, the photographer taking pictures, For Sale signs being set up, and stagers adding final touches. This type of post attracts prospects looking to invest in your market area.
Posting videos of your market area is the perfect way to build authority as a local real estate expert. Instagram allows you to upload short 60-second videos, and add filters and captions. The videos can be filmed on your phone and should showcase a suburb’s features, community events, and points-of-difference. These posts are a great way to demonstrate your local knowledge so that prospects see you as the go-to agent.
Posting walk-through video tours of open homes is a great way to build awareness, interest and desire for your listings. Upload short 60-second videos that highlight a property’s key features. Make sure you walk through as if you were a prospective buyer, focusing on areas that would be of most interest to them. At the end of the video, you should share the address and invite prospects to inspect the property.
Use Instagram’s ‘Stories’ feature to post sneak peeks of your new listings. Select a theme which relates to the property and tell a story around this. For example, if the new listing is located in a family-friendly suburb, post a sequence of photos illustrating this point. Show the leafy parks, cycling tracks, primary schools, young families, as well as the property itself. Best of all, since Instagram Stories show up at the top of the newsfeed, all your followers will see this post. The right prospects will then start picturing themselves at the property and be more likely to make an enquiry.
We’d love to know how these Instagram tips increase your customer leads. Email me your thoughts at email@example.com.
Rejection is something every real estate agent must deal with. If you want to get ahead in this industry, you must learn to accept ‘Nos’ and build your resilience. That’s because, prospecting is a numbers game: every rejection is simply a step closer to a sale. If you want to overcome rejection and be a resilient agent, follow these six tips.
Overcoming rejection begins with not taking it personally. Remember, you are acting in the role of a real estate salesperson so people are saying ‘No’ to what you are selling them, not you. By keeping in mind that prospects are not rejecting you, they are rejecting your service, you can bounce back quicker and stronger each time.
Sometimes agents confuse prospects’ hesitancy as rejection. If potential clients say ‘No’, it may mean they simply need more information to make their decision. To avoid this, make sure you provide all the data, figures and statistics upfront. That way, you can rest assured that your prospects know all the facts and no information has been withheld that could have potentially got the sale over the line.
Too many times agents are rejected because they haven’t fulfilled prospects’ needs. Make sure you ask prospects what they are looking for, so you can do your best at matching properties to their needs. If you have asked the right questions and are still rejected, you should accept that you simply did not have properties suited to their needs.
Being rejected over and over again can wear you down. If it’s been a while since you received a ‘Yes’, it can begin to feel like you are failing in your role. This is when you must shift your mindset and keep positive. The best thing to do is remain upbeat in the face of rejection. Handle each ‘No’ in a professional manner and leave your dealings on a positive note; you never know when prospects may enquire about another property later down the track.
An important part of overcoming rejecting is reminding yourself of your accomplishments. Unless you are just starting out in the industry, you would have had many victories in the past. Acknowledge these past achievements to remind yourself how far you’ve come since you started your real estate career. Successful agents build resilience by focusing on their achievements, not their setbacks.
Rejection is a great time to reflect on yourself and your role. Each dealing with a prospect is an opportunity to step back and consider what you did well, what you could improve, which skills you need to work on, and what you could learn from the experience. Successful agents are ones who invest in their continual improvement. As a result, they use rejection as a platform for personal growth. By understanding that ‘Nos’ are an opportunity to improve your game, you too can become a resilient salesperson.
Overcoming rejection is an important part of being a successful real estate agent. Remember, prospecting is a numbers game. So, the better you become at accepting a ‘No’ and moving on to your next prospect, the quicker you will receive a ‘Yes’. Use these tips to become a more resilient agent today.
We’d love to know how our tips help you overcome rejection and become a resilient real estate agent. Email me your thoughts at firstname.lastname@example.org.
When starting a career in real estate, people usually only consider stepping into the role of Salesperson. But, there are in fact many different career paths you can take in this industry. We discuss some of the various roles’ required responsibilities, skills, and attributes to help you decide which path is right for you.
Property Managers lease and manage residential, commercial, retail and industrial property on behalf of property owners. Their main tasks include marketing for rent properties, negotiating leases and rent renewals, selecting tenants, managing maintenance, and collecting rent. If you have great people, communication, and multi-tasking skills, and are organised and detail-orientated, this is the perfect role for you.
Auctioneers carry out public property sales. In this role, you are responsible for explaining contracts, selling property features, answering prospective buyers’ questions, and calling bids. It is a great career path for individuals who ooze charisma and confidence, are natural entertainers and excellent communicators.
Business Development Managers oversee a real estate agency’s new business initiatives. Their main responsibilities include growing the rent role, marketing for lease properties and liaising with property owners when marketing their properties. This role is best suited to individuals who are business savvy, enjoy networking and thrive on the challenge of achieving KPIs.
Like Property Managers, Body Corporate Managers take care of their assigned area (known as ‘common property’). In this role, you must attend meetings, distribute minutes, collect funds, manage maintenance, organise insurance, and remain up-to-date on relevant legislation. You should consider this role if you are a great communicator, easily approachable, and can confidently mediate between people.
Buyer’s Agents act on behalf of buyers. As property consultants, Buyer’s Agents are responsible for finding the most suitable properties for their buyers and representing their clients throughout the buying process. This is a great career path for individuals who are self-motivated, possess strong negotiation skills, and enjoy being the advisor.
Leasing Agents find the right tenants for their clients’ properties. Their main tasks include navigating the property market and managing leases. Like a Property Manager, they must be knowledgeable of their market area and understand current trends. If you have excellent interpersonal and problem-solving skills, and thrive on working with people and property, this is the perfect role for you.
Property Valuers determine the value of properties based upon market conditions. In this role, you are responsible for assessing the value of assets, mortgages, rent and for sale properties, calculating stamp duty, municipal rates, and land tax, and evaluating insurance compensation. This role is best suited to individuals who enjoy working with numbers, are excellent problem-solvers and critical thinkers.
These are only some of the various roles you can consider if you want to start a career in real estate. Other career paths include Real Estate Sales Executive, Seller’s Agent, Writer, Photographer, Marketing Executive and Property Developer, which we will cover in another article. You should weigh up each role’s required responsibilities, skills and attributes against your own experience, skills, and personality, to determine which role is right for you.
We’d love to know which real estate role you think is right for you. Email me your thoughts at email@example.com.
I speak to agents and property managers every day and I am always asked the elusive question ‘How do we get more leads? More prospects? More listings?’
Whilst social media is helping us be more efficient in branding ourselves and products, I strongly believe there is no substitute for doing things the traditional way such as picking up the phone. This technique is now regarded as an ‘old school method’ and we tend to now do everything but make a phone call – we SMS or use some chat messenger, or email – we don’t want to be interrupted anymore, or do we?
The jury is out on this one so before you bombard me with negative feedback just ask yourself this question ‘How many phone calls do I make per day compared to SMS or email or other chat format?’ The figures may surprise you and I myself have been guilty of being slack and relying on the tech (occasionally)!
I undertook a little test to prove this theory – Last Monday my count was; Emails 179; SMS 62; Phone calls 68; other chat messages 19, I left for people 37 messages, and messages I couldn’t leave for people were 13. On this last point, it dumbfounds me how many agents don’t have voice mail and the 10 seconds’ message bank thing – doesn’t work! By the way, my phone call stats need to improve and since I did the calculations I have increased my phone chat to 50% email 50% phone and the engagement has honestly improved!
I believe how we connect with people needs to change and our service needs to reflect this. Many agents can lack the confidence to engage and wonder why they don’t succeed because they don’t get to practice it. There is no better grounding for training than getting in front of clients, buyers, sellers, and perfecting the art of verbal communication skills. This is your ultimate test under the pressure of talking with your clients/sellers/buyers/landlords with spontaneous questions thrown at you and being able to have the ability to answer on the spot. This is a true test of your abilities and what you pick up and learn is priceless, it’s a skill you can’t learn – you need to practice and practice to become proficient.
Just so we are clear, this is based on my personal research and the figures I have collated over the past months. When connecting, or building a new relationship with people over 40 I am getting the impression they would ‘appreciate’ a call rather than email, it’s all about personal connection for them, hearing a voice or meeting face to face to suss you out and being able to judge people’s reactions all helps to build stronger relationships. It seems however to me the younger generations will do everything possible to avoid talking directly to someone – is this you?
Why not test yourself and ‘PICK UP THE DAMN PHONE’ – take a brave pill and conquer the butterflies! New exciting relationships may just be forged, lessons learnt (good and bad), feedback is important not just the good stuff, thus your business will improve, journeys will.
To give you a little help, I have put together a list of top tips to making those calls:
If you are really new at making calls and feeling quite nervous about the whole experience, try the following:
Regardless of your level of phone conversation comfortability with your clients, nothing does more to improve your skill than to PRACTICE, PRACTICE, PRACTICE, and I hope the above tips assist you.
Need help doing that, happy to have a coffee and see if we can point you into the right direction with worthwhile mentors and lets not just make those calls happen let make them remember they’ve had them!
We all know Facebook posts have a half-life of 1.3 billion years but how much attention do we pay to the results seen by prospective clients when they search for you by name?
Since realestate.com.au first started charging our vendors for advertising our personal brand has been in virtual existence, like it or not. So, how should you take control of your online profile?
Search your name on a computer you don’t normally use, like a friend’s or at the library. Visit each link, taking note of the order they appear in. Generally, your realestate.com.au profile will appear at the top because of the power this brand has in the world of Google. Next should be your office’s website and then preferably your LinkedIn profile. There will also be random sites that scrap the internet for information, some of which may be out of date (see number 5). Look out for links to personal social media pages, in particular photo tags added by ‘friends’. You may need to change the privacy settings and remove tags from your timeline.
Once you have your first listing advertised with REA you will have a profile. So, while enjoying the excitement of getting your first form 6 signed take ownership of your online space. Your administration team should be able to assist but it is easy to find the link to agent admin at the bottom of each REA page. They even have instructions on their site for completing your free profile. Make the most of all the fields which include skills and expertise, community engagement and video (if you don’t have a professional video yet add a link to your brand’s video if they have one). Also, provide your LinkedIn profile url as another way to build credibility (sell also number 6).
Your office or brand’s website should be your next best opportunity to build your personal brand. This is crucial online real estate. As real estate agents, we promote ourselves as marketers of homes, what if we don’t market ourselves professionally? You must invest in yourself to appear professional, starting with a photo taken by a photographer; not a selfie, not an ‘up against the wall’ shot taken on your first day and certainly not one taken five years ago, at a social event.
Don’t skimp on creating your profile, employee a professional to write about your strengths and benefits to clients. It is very difficult to write your own profile, especially when you are starting out and haven’t established market credibility yet. What is a prospective vendor to think when you declare you are honest and trustworthy? Let’s leave that to others to say (see step 6). Once you have a professional profile you can use it to maintain consistency across mediums; print and online.
The thought of taking ownership of your online profile can be daunting but you don’t have to be the next Elon Musk to create a professional online presence. Continue checking the first page links for accuracy and relevance. If you find a profile you didn’t create on a third-party site you can contact them and request removal or updates.
If someone else says it it’s more likely to be true! When considering a new product or service we look for online reviews so why would selling the family home be any different? LinkedIn provides for recommendations while Rate My Agent has taken control of this space for real estate agents providing free and paid subscriptions. Shortly after you list your first property for sale this site will add you, meaning claiming and controlling this space is vital. Gathering testimonials or reviews is a simple process and hugely beneficial. You can use clients’ gushy words on your printed material and link to them from your brand profile and social media pages.
So, when you do your regular sock drawer clean out, do an ego search and make sure your clients are seeing you in the best possible light.
Need help? Role Ready Career Services is offering Validum students and alumni 10% discount on face to face resume appointments and professional profile writing services. Contact Maree on 0434 200 146, email firstname.lastname@example.org or visit www.roleready.com.au for more information.
Thank you Josh for taking the time to share your experience with us and being our recent Alumni in the Spotlight.
Having grown up in the area and now raising a family of my own in Bracken Ridge, I have a wealth of local knowledge and expertise ensuring I am well placed to provide outstanding advice and service that only local knowledge can provide. Along with my wife and two children, the Tregoning family are strong advocates of the fantastic life that living in the local area can provide. With a diverse career spanning customer service, sales and team management I bring a wealth of experience and versatility. I started my career as an apprentice mechanic for a local car dealership. During this time I learnt the importance of hard work, problem solving and most importantly respect. After spending many years in local car dealerships, I moved to a large international company enhancing my already strong communication, negotiation, management and problem solving skills. All of these previous appointments have provided me with a strong foundation, ensuring long term success in the real estate industry. Family is at the centre of everything I do, however when I’m not busy meeting the needs of my clients, I enjoy spending time at the beach with my family, undertaking various improvements around the home and attempting to improve my golf swing. I am also an avid runner and cycler who can be regularly seen “hitting the pavement” in and around the local suburbs.
Validum came as a referral from a close friend and after some research they came out as a good choice.
Yes, it was a career change for me. I wanted to move into a career where I was rewarded directly for my effort and to be able to provide a fantastic life for my family
The access to trainers for questions and clarifications. The relevance of content as well as the enthusiasm of the trainers was second to none. Not to mention the speed of having my results returned to me.
By not just going through a checklist to achieve a result. They covered off a lot more information as well as gave many real life examples and scenarios to help with getting me job ready.
Yes. I currently work as a buyer manager for a successful agent in the Coronis group. This has been a fantastic stepping stone to become a successful agent.
Definitely. Because of all of the things mentioned above.
Ask lots of questions and don’t just takeaway what you need to pass. The content and trainers will give you a lot more information which will, if you choose to absorb, will get you job ready.
A career in real estate can be extremely rewarding if you understand what to do and what not to do. There are many mistakes agents make every day because they either don’t know they are making them, or don’t know how to avoid them. If you want to be the leading agent in your market area, here’s how to avoid the top five mistakes real estate agents make.
As a real estate agent, lead generation is one of your most important tasks. However, many agents fail to proactively prospect for new leads. You should make lead generation tasks such as cold calling, sending prospecting letters, and managing online lead-gen campaigns, part of your daily schedule. Make sure every new lead goes into your database. As well, you should categorise each lead and update their status as you build the relationship. A good rule of thumb- if you have been in real estate for 12 months, you should have 1,000 or more contacts in your database. Regardless of how busy you may be, conduct daily prospecting tasks to ensure the long-term success of your career.
Whilst some agents are great at making new connections, many are not so good at following up. Whether they are prospects or clients, you must constantly communicate with each one if you want to build the relationship. To do this, you should put together a schedule that includes, for example, sending out a weekly property market insights report, weekly new listings e-newsletter, making monthly courtesy calls, and perhaps even taking some contacts out for lunch every few months. As you connect with each contact, make sure you note down any important details that could help build your relationship in the future. Maintaining constant communication with your database is how you can convert prospects to clients, and get repeat business from existing clients.
As a real estate agent, it’s your role to be a local property market expert. However, since many agents fail to keep informed about property news and trends, many are unable to offer expert advice to their clients. Since being a real estate agent is about understanding your market area, you must spend time each week researching it. You should not only know your area’s median property price, but also the latest local amenities, new infrastructure, local business updates, and property trends. This information should then be distributed to your database as a weekly e-newsletter to establish yourself as the local real estate authority. Knowing your marketplace is essential when it comes to succeeding in real estate.
Since there are many day-to-day tasks real estate agents must complete, connecting with other agents is usually not a priority. As a result, many agents fail to build a support network, which often negatively impacts their time as an agent. To ensure you network with other agents, it’s a good idea to allocate time each year to attend real estate events and workshops, and actively connect with colleagues on social media platforms such as LinkedIn and Facebook. Forming industry connections with agents from all roles and levels is a great way to fill knowledge and experience gaps you will have throughout your real estate career.
Once agents gain their real estate licence and start their new career, many make the mistake of ending their training there. However, having a successful real estate career requires commitment to ongoing training. It’s important that you invest in weekly training and upskilling, which can be done through Validum Institute. If you are an experienced real estate professional, our advanced courses such as our Real Estate Agents Licence Course or CPP40307 Certificate IV in Property Services Real Estate equip you with the skills and knowledge to take your career to the next level. Investing in your ongoing training helps you stay at the top of your game as a real estate agent.
If you want to be the leading agent in your market area, make sure you avoid these mistakes to give yourself the best chance at succeeding as a real estate agent.
We’d love to know how our solutions help you avoid these real estate agent mistakes. Email me your thoughts at email@example.com.
Twitter can be an effective way to generate leads. To make it one of your top marketing tools, it’s important that you post the right types of tweets, and do so on a weekly basis. As a real estate agent, the following six tweets can help increase your customer leads.
Since Twitter is designed for real-time updates, you should be the agent who breaks real-time Local Community News. These tweets could cover local café openings, community sports team results, or just announced festivals. Whatever the news, make sure you are the first to share it, so you are seen as the local agent ‘in the know’.
Given that real estate is your main area of expertise, Market Area Update tweets can help position you as the local expert. These tweets should cover local real estate news, trends and tips. Sharing these updates helps buyers, sellers and renters see you as the market area’s leading real estate authority.
Promotional tweets are important too. You should tweet about new listings, recently sold properties, and services that you offer at least once a week to show that you are an in-demand agent. To ensure that most of your tweets remain helpful, a good rule of thumb is to only post these promotional tweets 20% of the time.
Use Twitter’s @mention feature to engage with more people in your market area. For example, each week you could reach out and thank local businesses for their services, personally congratulate new home owners, and join conversations that relate to your local community. This is an effective way to build relations with your target market.
Each week, you should search Twitter for relevant real estate questions and provide helpful answers. For example, if you come across a question such as, ‘What are Queensland’s hotspots this year?’ you could tweet back suggesting suburbs in your area. Make sure that each answer includes your contact details and website to help capture these new leads.
All tweets should include hashtags. Hashtags allow more people to see your tweets, more often. It’s a good idea to use a combination of general and niche hashtags. For example, general hashtags are ones such as #RealEstate, #ForSale and #NewListing. Niche hashtags could include #YourName, #YourMarketArea and #YourAgency. Using the same hashtags on a consistent basis helps position you as a thought leader on these topics, and ultimately reach more prospects.
If you want to increase your customer leads, start using these strategic tweets to reach more prospects interested in buying, selling or renting in your market area.
We’d love to know how these Twitter tips increase your customer leads. Email me your thoughts at firstname.lastname@example.org.
With the new year in full swing, we look at what 2017 has in store for the real estate industry. What will the property market do, and how can you best tackle these conditions as a real estate agent? Here is everything you need to know about this year’s job prospects, approved dwellings, property trends and Queensland hotspots.
The good news is, it’s a great time to be starting a career in real estate. From now until 2020, the number of real estate sales agent openings is expected to be well above average, with a predicted 25,000 to 50,000 new openings nationwide during this period. These job openings include both employment growth and turnover. What’s more, employment for real estate agents will continue to rise over the next 10 years. As such, it’s predicted that unemployment in this job category will remain below average. Real estate agents also have an above average proportion of full-time jobs, with 81.5% of those employed working in full-time roles. With such a great outlook, if you’re considering becoming a real estate sales agent, now is the perfect time to gain your qualifications at Validum Institute and start your new career.
It’s predicted that this year’s number of dwelling approvals will be similar to last year. With New South Wales’ enormous 70,400 dwellings starting construction last year, and Victoria coming in close second with 66,500 constructions, Australia’s residential dwellings soared in 2016, and this trend looks set to continue. Whilst the last quarter experienced a 2.8% fall, resulting in an annual dwellings approval decline of 4%, nationwide approvals totalled 229,336 in the 12 months to September. Of this, 111,000 were multi-units, 116,000 were houses, and the remainder were dwelling conversions. These figures suggest that with dwelling approvals remaining strong over the last 12 months, an apartment oversupply may be experienced this year. However, dwelling approvals are expected to moderate to around 212,000 this year, which may level out demand and supply towards the end of 2017.
The top issues and trends expected to impact the Australian property market this year include Trump, Brexit, interest rates, housing demand, and Chinese property investors. With 2016 bringing Trump and Brexit, it’s predicted that their effects will be felt this year. This will result in continuing global political uncertainty, which may negatively impact the Australian economy. As well, it’s likely that banks will continue to restrict lending by raising their rates. That’s because, with the current low-interest rates, banks feel less pressure by the RBA’s monthly decisions. However, it is predicted that the RBA will now keep interest rates stable this year. High housing demand also looks set to stay. With demand being high nationwide, the surge in the number of people looking for properties will continue, which will no doubt put added pressure on the property market. Finally, demand from China for Australian property is predicted to strengthen this year. Chinese developers and buyers will continue to invest in new apartment developments, mainly in the east coast’s capital cities, which is good news for our economy.
Despite Queensland’s sluggish economy, low population growth and impending apartment oversupply, its property market looks set to undergo some growth this year. According to the experts, Queensland suburbs heating up in 2017 include Gordon Park, Taringa, Mermaid Waters, Sunrise Beach and Maroochydore. As Brisbane’s smallest suburb, Gordon Park’s easy CBD access and surge in trendy cafes make it a great spot to invest. Similarly, Taringa continues to offer good value with its increase in first-rate amenities. Despite this suburb’s property prices rising 10.2% last year, they are expected to rise even further this year. Coastal suburbs, Mermaid Waters, Sunrise Beach and Maroochydore, are all undergoing makeovers in terms of residential renovations and new infrastructure. Close to or right on the water, these hotspots offer great value with their mix of waterfront and non-waterfront living amenities. As well, Brisbane suburbs Paddington, Ascot, Wooloowin, New Farm and Clayfield are hotspots to keep your eye on as all are experiencing increased construction this year.
There is certainly a lot in store for the real estate industry in 2017. As a real estate agent, you should keep across these predicted industry issues and trends so you are prepared for whatever market conditions the new year brings.
We’d love to know what you think is in store for the real estate industry in 2017. Email me your thoughts at email@example.com.
Lead generation should be a top priority for real estate agents. Whilst there are many ways to win business, Facebook is the best social media platform to reach new prospects and convert them to clients. If you are an experienced agent looking for highly targeted ways to reach your database and ‘Lookalike Audiences’, here are our top four Facebook strategies and tools that we recommend.
Facebook Ads are the most powerful way to generate leads on this platform. As a real estate agent, we recommend running ads focused on gaining ‘website conversions’. Website Conversion advertisements allow you to reach people who are most likely to take action. For example, why not put together a branded eBook, such as ‘20 tips for buying an investment property in [insert your Market Area]’, and set up a Facebook ad which gets people to click to download it for free. The best thing is, once people click the link, they will land on your website where they must fill in their details to receive the download. As a result, you are not only providing extremely relevant content which positions you as a real estate expert, but this simple strategy allows you to capture their details so you can instantly follow up these new leads. To set up these ads, access Facebook’s Ads Manager, select the ‘Conversions’ objective, set your audience, choose your budget, and commence ad delivery.
Another great way to generate customer leads is by being social on relevant Facebook Pages. We recommend following pages which your target market is active on. To do this, think outside of real estate and join local community business and group pages that your target market follow. The quickest way to do this is by googling your market area to see which local businesses and groups have a digital presence. Then, find these on Facebook, join their pages, and start socialising! By personally engaging with people on these pages through relevant and helpful comments and posts (both related and not related to real estate), you can reach an untapped, highly-targeted audience. As a result, you can boost your profile in your local community and generate organic customer leads at the same time.
Facebook’s newest tool, Facebook Live, can help you gain live customer leads. This tool gives you the opportunity to stream content and build a human connection with viewers in real time. For example, we recommend using Facebook Live to deliver 15-minute weekly live market reports, new listings updates, or free property investment tips. Doing this on a consistent basis builds authority in your market area and positions you as the agent-of-choice. What’s more, by including a call-to-action in each video, you can get customer leads in real time which you can instantly follow up.
Boosting posts allows your content to appear higher in newsfeeds and reach more prospects. You should promote your boosted posts to highly-targeted demographics, locations, interests and behaviours to ensure you reach the right people in the right market area. Doing this not only helps you remain top-of-mind over competing agents, but ultimately drives more traffic to your website and listings. A good idea for a boosted post is a ‘Weekly Market Area Update’ post. These weekly updates help position you as the local real estate expert, so it’s one you want maximum eyeballs to see. To make sure you capture the details of anyone who clicks on these boosted posts, a pop-up should appear on your website which asks them to fill in their details if they want to receive these weekly updates directly to their inbox. This is an effective way to grow your database with qualified leads.
If you want to increase your customer leads, start implementing these effective Facebook strategies and tools today.
If you’re looking to upskill your real estate qualifications, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
We’d love to know how these Facebook strategies and tools help increase your customer leads. Email me your thoughts at firstname.lastname@example.org.
We often see potential students confused about how they actually obtain their certification in real estate. One of the common myths is that a real estate certificate of registration or licence is issued by the REIQ. We take a look at this myth and set some truths about who is the REIQ, who is Validum Institute and who issues real estate licences in Queensland.
The Office of Fair Trading (OFT) is the Queensland State Government agency that aims to deliver a fair and safe marketplace for Queensland consumers and businesses. It does this by protecting consumers and regulating certain industries (real estate is one of a number of industries regulated by the OFT).
When it comes to consumers buying and selling a house, the OFT provides useful information to help protect consumers. When it comes to the real estate industry, the OFT:
To become a licenced or registered real estate agent, resident letting agent or auctioneer, you must apply to the OFT. First, you need to meet the OFT’s minimum requirements and pay the OFT’s annual registration or licence fee. One of the minimum requirements is that you must have completed a required real estate training course and obtained a Statement of Attainment from a Registered Training Organisation (RTO) – such as Validum Institute. You must provide the OFT with a copy of your Statement of Attainment when you apply for your real estate certificate of registration or licence. An RTO will issue a Statement of Attainment at the successful completion of your real estate course. Various real estate courses can be undertaken depending on your career path within the industry.
Validum Institute is a specialist real estate RTO established and operated by Queenslanders specifically for Queensland real estate professionals offering a uniquely blended approach of learning. With a state of the art learning platform you can study when you want, where you want plus receive one-on-one support from trainers and assessors that guide you and provide feedback every step of the way through your course. What makes Validum unique compared with other RTOs is an onsite student lounge with complimentary Wi-Fi to complete your study. Our graduates automatically become members of the Validum Alumni (membership is free), receiving monthly newsletters with industry articles and updates. Alumni members will also have access to a private Alumni Facebook group where you can seek industry connections and ask questions of your peers. After completing your course, you can still have access to trainers and assessors to answer any questions at no cost.
So, who then is the REIQ? The REIQ is a professional association for individuals and agencies in the real estate industry. They support members with information, products and resources aiding in professional service for the public across the State. For an annual membership fee, you receive various benefits including; monthly magazine the REIQ Journal, Legislation and other updates affecting the profession, Market research, Agency advisory service, Insurance and Property Management Support Service.
Whilst the REIQ also offers courses and training for real estate, it is important to know that your qualification does not need to be obtained through REIQ. Your course can be undertaken by any RTO.
Most importantly, the REIQ is not responsible for issuing your real estate certificate or licence and is not Queensland’s real estate regulatory body. This role belongs to the OFT.
Once you start work in real estate, REIQ membership may be something that you might like consider as they offer great industry networking and other opportunities to meet industry leaders as well as keeping you up to date on the industry.
Whilst we hope this article has shed some light on “who is who” when it comes to obtaining your real estate certificate or licence, we know that starting any new career can be daunting. Why not give us a call today on (07) 3193 5270 and talk to our friendly staff to help answer any questions you may have. Additionally, click on any of these links below for additional information.
Office of Fair Trading Queensland
As a part-time working mother in the real estate industry, I have come to realise that not only once children come along your life changes significantly, but you also change as a person. Having a child dependant on you causes you to develop a whole new range of survival, oops I mean life skills.
But how can we make these skills work for us? Perhaps you are looking to return to the workforce or seeking a new career with the ability to work the hours you want and still unleash uncapped earning potential? A career in real estate can offer you this. You can be a millionaire mum!
How can we make our motherhood skills help us be successful? I take a look at my top attributes gained being a mother and how these skills can see you in a successful career in real estate:
That’s right mummas, we have become business development and networking queens without even knowing it. All those random conversations we strike up in the park with other parents we have never met purely because they have a child and so do you. You look for commonalities at every turn and you seek friends with similar issues or character traits that your child has. It is the bond that can build life-long friendships. This ability you have been finessing over your motherhood years is perfect for a career in real estate. The natural talent to form a connection and seek out commonalities with total strangers. Being a mother makes you an expert on networking and relationship building essential for being a top real estate agent.
Being a corporate career woman before having children, I would always pride myself on my ability to multi-task. That was until I became a mother. I soon realised that the art of multi-tasking could be taken to a whole new level. I always thought if someone wasn’t looking at you when you talk to them they were never really listening. Well, having a child leaves us with no choice, we have managed to adapt out of necessity. Our new-found organisation, planning, and multi-tasking skills are essential for mapping out your schedule with client appointments, showings, contract and settlement dates. These skills now natural to you will ensure you never miss a key appointment ensuring your selling success.
The great thing being a mother is we have been through many stages of life, we know what it’s like to be single, live with others and what is needed for a family home. Success in selling property can be all about how you sell the dream to the potential buyer. Will the property suit the needs of a single, couple or family? How will the local amenities suit those needs? Your experience will help you paint the dream to potential buyers, getting them emotionally invested in the property. This is what sells, thus making you a success!
Who has a mother has not mastered this skill? We all have! Try reasoning with a two or three-year-old when often there is no reason. I laughed when someone told me their toddler was devastated because they woke up without their glasses and when the mother tried to tell the toddler that he didn’t wear glasses a hysterical breakdown occurred. So negotiation skills – yep mummies I think you have that covered! Your ability to reason, look at things from other people’s view, to stay calm during chaos will make you the best real estate negotiator around.
Yep, you probably didn’t realise it, however, you really have become your own digital media master. I am sure you are a member of a large number of community baby or children blog pages, Facebook groups, or you buy and sell your children’s things online continually. You have most likely been active in seeking advice, or providing advice, from your baby experiences with other mothers. Well, this is all personal branding and without realising it you have already become an expert. It is a very easy step to transition to doing exactly the same but on a property and real estate angle. Before you know it you will have built your personal brand in your new career giving you that competitive edge.
As you can see your mummy talents are not only necessary, but they have also prepared you for a successful career. Why not take the chance and talk to us today about obtaining your entry level qualifications for a career in real estate. This could be your pathway to being a millionaire mum. You now know you have the skills, so take action today and make it happen!
Real estate work is invigorating. The excitement of scoring a big listing, the satisfaction of a buyer or who secures their dream house or a seller who gets the best price, the little thrill of a great agent review popping up in your email – all of these things fuel our professional passion.
Yet, as with any profession, it’s not all million dollar deals and month-on-month growth. Sometimes work can get you down. Here are nine ways to keep going when you feel like giving up (and they don’t just apply to agents!):
Presentation is a massive part of success in the real estate industry, and sometimes when you don’t feel good, it helps to know that you still look good.
Don’t wait for the big win to get that new pair of shoes, dress jacket or skirt you’ve been eyeing. Go ahead and get it. Sometimes you need to present better, which helps you feel better, which helps you perform better.
Don’t rely on management to be your sole source of professional and personal training.
One of the biggest keys to success is self-education. Download the Top Agent’s Playbook podcasts and put them on every time you’re in the car. Or, download an audio book that will help you achieve in another area of your life.
That way when you’re alone with your thoughts you’re learning instead of stressing.
One of the easiest ways to overcome the big misses is by taking the time to remind yourself of all the little things you have achieved in the last week, month, year and decade.
If you’re not sure where to begin, whip out your old resume and start updating your skills and experience sections. It won’t be long until you realise how far you’ve come.
Sometimes being around the same people day in and day out (yourself included) can make your networking game weak and your outlook a little stale.
Find ways to meet new people in your industry – whether by taking training, going to conferences or attending industry events.
Not only will you get an opportunity to voice your troubles to people who understand (but aren’t part of the company) but you’ll also make mutually beneficial professional relationships down the track.
This tip may seem contradictory to the previous piece of advice, but they actually go hand in hand. Meeting and learning from other agents will help you be more prepared for your next interaction with a potential client or influencer. However, in order to meet these potential clients or influencers, you’ll have to get out into the real world.
Make sure that you’re actively maintaining relationships with trusted individuals who have many community connections. A lot of the time the staff at your local nail salon, surf lifesaving club or butcher will come into contact with many more people who will be valuable to your career than those wealthy power players in the real estate industry.
Let’s be honest: If you haven’t worked out in a while it’s not a very physically pleasurable experience. However, a good workout is incredible for your state of mind.
When your inner voice is playing a loop of stressful thoughts on repeating some physical exertion is the best way to silence that noise.
There’s something immensely satisfying about that moment where you’re so exhausted you literally don’t care about last month’s sales figures, that paperwork piling up on your desk or the awkward interaction you had with a potential client that never eventuated into the sign-on you so desperately needed.
Don’t wait for management to give you a performance evaluation. Set time aside every month to have a look at the activities you’ve been doing and the results they’ve been achieving.
A large part of stress comes from taking on too much work without knowing how it’s going to turn out. Once you get your head around what’s working and what’s not worth your time and you’ll be more productive and happier.
This sounds like one of those cliché pieces of advice that get thrown around a lot. But the power of that two-letter word simply cannot be stressed enough.
Dreading spending your weekend on pre-arranged commitments that you don’t really benefit from? Should have said no.
Resenting staying late to help someone else out (especially when you can’t remember the last thing they did for you)? Should have said no.
Saying no isn’t selfish or anti-management. It actually helps your business because it gives them a clear indication of what you’re capable of (without burning out and taking more days off than you need to) and allows them to plan accordingly.
No matter what profession you’re in, or how high up the ranks you are, you’re still going to have bad days and even bad weeks.
Don’t take your perceived failures as a personal shortcoming. Just acknowledge how it is, tell yourself that you are going to improve, and move on.
Want more real estate advice? Read more of our blogs here. We’ve got tips for everyone from rookie agents looking to make their first big break through to experienced real estate professionals.
Or, if you’re considering upskilling, why not look over our courses? We can help you become an agent, administrator, property manager, principal or anything in between!
If you’ve been thinking about a career change in the New Year, then you should consider becoming a real estate professional. A career in real estate can be both exciting and rewarding, with the potential to achieve great success. To get the best start in your new real estate career, here are six things you should consider.
Learn everything about the real estate profession to ensure you are choosing a career that is right for you. Are you a self-starter, good communicator, disciplined, and not afraid of hard work and working weekends? Understanding the profession and your own strengths can help you decide whether real estate is right for you. The following websites are a great place to start with lots of industry news and articles: www.validum.edu.au/blog/ or www.realestatebusiness.com.au/ or www.smartpropertyinvestment.com.au/
If you find property and investment is something you find of interest or simply being charge of your own destiny and earning capacity, then real estate is the perfect career choice for you.
Research agency types and roles to help you understand which potential direction you would like to take your career. Do you want to work with an independent or franchise agency? Do you want to work in a sales, residential, property management or administration role? This helps you become clear on what you specifically want to do in real estate. Validum recently discussed the pros and cons on each type of agency – read more at https://www.validum.edu.au/independent-vs-franchise-which-should-you-choose/
Reach out and connect with people in the industry. As with any career move, it’s not what you know, but who you know. Whilst completing the necessary training is essential, building a database of potential colleagues, mentors and trainers will help kick-start your new career, and may lead to job opportunities. Attending industry-related networking events, joining relevant Facebook groups and connecting with potential employers and colleagues via LinkedIn or in person are good ways to get started.
To work in the real estate industry and role of your choice, you need to complete the necessary training. Validum Institute’s real estate and property management courses are nationally accredited, which means your results and qualifications are recognised Australia-wide. Our entry level real estate training courses, such as our Registration Certificate or Resident Letting Agent Course, help you take the first steps to becoming a real estate professional. Talk to Validum Institute’s trainers and assessors about which course and career path is best for you.
Once you’ve completed your real estate or property management training, you then need to apply for your Registration Certificate. After you have successfully completed your Registration Certificate Course at Validum Institute, we issue you a Statement of Attainment for the Units of Competency. You will need this to apply to the Office of Fair Trading for your Registration Certificate so that you can start work in the industry.
Now that you’re registered, you need to decide which real estate agencies you’d like to work with and see if any positions are available. When researching agencies, it’s a good idea to chat with their current and past employees to find out what it’s really like working there. This can help you determine which agency is best for you and your career goals. Then, simply leave your resume with the agency, or apply for any relevant available positions!
If you’re looking to make the move to real estate in the New Year and need to become qualified, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
We’d love to know if you are considering starting a real estate career in the New Year. Email me your thoughts at email@example.com.
My name is Manjit Singh and my family and I have recently migrated from London England. I am a qualified Pharmacist but decided to pursue a career in Real Estate on arrival to Australia. I have in a short period of time completed the Full Real Estate Licence Course with Validum Institute. I am now a Real Estate Agent at Asset Agents Buderim and pursuing a new career in Real Estate.
Validum Institute allowed me to study using a distant learning platform which was ideal for my situation. I had the freedom and flexibility to complete the course without the need for residential days. The staff also deserve a special mention as the level of help and support was fantastic.
I had fantastic support throughout the duration of both the Salesperson and full Real Estate Agents course from all the team at Validum. I was impressed at the speed and knowledge displayed for all queries I had throughout the course. A special thank you to Victor one of the Directors at Validum who was always happy to assist whenever it was necessary.
As I had completed the course remotely I had continuous one-on-one support whenever it was needed. It was extremely helpful and involved clear and concise direction.
As a qualified Pharmacist, I was looking for a change in career. Validum Institute helped support me in attaining the necessary qualifications to make this a reality. I have now started work at Asset Agents Buderim as a Real Estate Agent to which I thank Validum Institute for.
My advice would be to stay focused. Validum Institute provides you with all the tools required to attain the necessary qualifications required to be successful. Use the help and support that is on offer because it is invaluable.
After several years of record low interest rates, the Australian economy, property market, and real estate industry should be prepared for rising rates in the new year. Whilst this may be unwelcome news for property investors, could it also have positive impacts? We weigh in on the issue and discuss everything you need to know.
Earlier this month, the big four banks stated that our record run of low-interest rates is over. After a downward trend lasting more than five years, speculation is growing that the Reserve Bank will increase rates in the new year, with some economists predicting a 50-basis point increase by 2018.
Just last week, CBA, NAB, and Westpac all raised their mortgage interest rates- a strong indicator that the trend is changing. Increasing uncertainty on global debt markets after the US election and consequent Trump effect, which are increasing international funding costs, have led to banks increasing their mortgage rates. What’s more, this week the US Federal Reserve announced an increase to their interest rates amid signs of low unemployment, firming inflation, and economic growth. With more US rate increases expected in the new year, this has economists predicting Australia’s speculated 2017 rate hikes are even more likely to happen.
However, if the predicted rate hikes do take place, they will be modest and gradual. Since the Australian economy is still relatively sensitive, experiencing record level household debt, and the record low mortgage rates are now coming to an end, the Reserve Bank will increase the cost of debt, but do so slowly.
So, how might the predicted 2017 rate hikes impact our economy and property market? If interest rates were to significantly increase, many property owners and investors would struggle to service their loans, especially first home buyers. As a result, we would see more properties hit the market, leading to an oversupply in the marketplace and drop in housing prices. As such, after almost five years of strong property value growth, this trend will most likely end. Hitting investors with higher rates may also worsen the residential construction slowdown, which will contribute to overall economic slowdown.
However, it is not all doom and gloom for our property market. Whilst rising rates mean more interest must be paid on loans, investors will also experience greater deductions and tax benefits. Historically, rents should also increase and, coupled with tax benefits, this can lead to good results for investors. What’s more, with rates predicted to slowly increase over the next two years, this gives investors time to create cash buffers to weather the changing economic conditions.
There is also no shortage of positive impacts for our economy. If interest rates increase, it means that our economy is becoming healthier. This means that consumer confidence is on the rise, people are spending again, unemployment is going down, and wage growth is increasing. As a result, people feel more secure about their jobs and naturally want to spend, which extends to buying property. This will help stabilise and strengthen our current fragile economy.
It’s clear that the industry should brace itself for interest rate rises in the new year, and a consequent cooling of the hot real estate market. What could this mean for the industry? The main impacts will be seen in our consumers’ changing buying, selling and renting behaviours.
With the low levels of stock available, rising rates could mean that more property owners bring their properties to market next year. But, high rates mean interest rate payments are high too, which could discourage prospective buyers from taking out mortgages. This generally leads to a reduction in the number of buyers in the market, which creates an oversupply of property. What’s more, the banks’ out-of-cycle rate rises are a sign that further negativity may come to the residential housing market in 2017.
But, it’s not all bad news. Whilst our consumers’ buying behaviours will change if interest rates increase, it does not necessarily mean for the worse. Interest rate rises also positively impact the property market, and therefore real estate industry. The main potential benefit is that an oversupply of properties usually means housing prices drop. This may allow more first home buyers to enter the market, provided they have created adequate cash buffers for their loans. As such, rate increases could help ease the housing affordability crisis in the new year.
Whilst the speculated 2017 interest rate hikes may bring both positive and negative impacts to our economy, property market and industry, as real estate professionals it is our job to be across these market movements so we can continue to help clients make the best property decisions. If we can provide this professional advice, we will continue to win business no matter what economic conditions our industry is up against.
We’d love to know your thoughts on the speculated interest rate increases and how you think they could impact the real estate industry. Email me your thoughts at firstname.lastname@example.org.
If you want to be a top agent in the New Year, you need to have a strong digital presence. Whilst there are many tools that can boost your online profile, here are our top seven picks to help you stand out and win more business in 2017.
Video should be your number one focus in the New Year. Facebook’s new tool, Facebook Live, is a great way to reach prospects in real time. This tool gives you the opportunity to stream live video, deliver online content, and build a human connection with your followers. Consider using it for live open homes, market area reports or expert interviews.
The easiest way to distribute content is by creating a personal business blog. You can do this by setting up a website using user-friendly interfaces such as WordPress, Weebly or Wix, and posting weekly articles, videos and photos. If you want to build a loyal following, ensure that your content is extremely targeted, relevant and helpful.
Posting high-quality, consistent looking photos helps boost your digital presence. If you’re not the best at taking photos, then free graphic design software, Canva, helps you create professional looking images. To ensure maximum engagement, make sure you post these photos to the platform where most of your prospects can be found.
Since Facebook continues to make posts harder and harder to see, it’s a good idea to invest in ‘boosting’ in the New Year. Boosted posts allow your content to appear higher in the newsfeed and gives you a better chance of your followers seeing it. You can also target your boosts to specific demographics and behaviours. This helps you increase engagement and remain top-of-mind with your prospects.
Webinars are an effective way to position yourself as a market area expert and win new business. By using platforms such as Google Hangouts, GoToWebinar or Webinar Jam, you can host free weekly webinars for your prospects. You should discuss topics that are extremely targeted, relevant and helpful to your audience, for example, property investment or property market updates.
A great way to build your network is to publish a lead magnet. A lead magnet is a piece of flagship content, such as an eBook, template or white paper, this is highly valuable to your prospects. You can send this lead magnet to your email database or create a blog pop-up where people can sign-up for a copy. This is the most effective way to grow your database.
If you feel overwhelmed by the amount of posting and platforms, we recommend using social media marketing automation tools. Free online software, such as HouseQ, Hootsuite and Squiz, allow you to schedule multiple posts, publish to chosen platforms, and manage insights. These tools not only let you see which content and platforms are performing best, but help you publish more content, more often.
To get ahead in 2017, you need to proactively build your digital presence. These tools can boost your visibility, position you as the go-to agent and, ultimately, help you win more business in the New Year.
If you’re looking to become qualified in the real estate industry or upskill your real estate qualifications in the New Year, call Validum Institute TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
We’d love to know how these online tools help boost your digital presence in the New Year. Email me your thoughts at email@example.com.
When entering the real estate industry, it can be difficult deciding which agency is the best fit for you. Many questions come up during this time, the most common being- should I choose an independent or franchise agency to work for? To help with your decision, we weigh up their pros and cons and what you should know about both types of agencies.
An independent agency is a single office owned and managed by a licensee who, alongside their team, offers all real estate services or specialises in either sales or property management.
There are many reasons why real estate professionals choose an independent agency over a franchise agency. To begin with, since an independent is not governed by a franchise policy, you have more flexibility when it comes to branding, marketing, pricing and service standards. This also means an independent may be quicker to adopt new ideas, technology, and tools, giving you more autonomy and room for creativity. As well, unlike the regulated franchise agency, an independent can easily appeal to a niche market by delivering unique pricing or customer service strategies, which gives you the ability to differentiate and win more business. Other reasons many opt to work at an independent are because they’re usually smaller in size, more in tune with the local market, deliver a personalised service, and provide a greater sense of belonging.
However, there are many reasons why real estate professionals choose not to go with an independent real estate agency. To start with, an independent usually has less brand recognition than their franchise competitors. This means you do not have the luxury of winning business simply through using the brand’s reputation, presence or buying power. As well, some independents can be slow to grow as they may have limited resources which could, as a result, hinder your career progression. Due to their smaller size, an independent usually does not have specialist divisions, such as administration, marketing or training departments. Such departments can help you with upskilling and having more available time to dedicate to sourcing clients which can increase your ability to achieve your desired results.
When it comes to deciding if an independent agency is right for you, keep in mind that all independents are different. Some have established reputations and some are start-ups, some focus on community and others focus on marketing, some are forward-thinking whilst others are inflexible and lack resources. As such, it’s important that you do your research on each independent agency to determine which one best suits you.
In contrast, a franchise real estate agency is when one party (the franchisor) grants another party (the franchisee) the right to use its trademark, tradename, systems and processes to market and deliver real estate sales and property management services.
There are many reasons why real estate professionals choose a franchise agency over an independent agency. For starters, a franchise agency has a larger referral network to help source homes, buyers, sellers and renters, which gives you greater potential to win business due to this extra support. Another reason many opt for a franchise agency is because they have a brand behind them. This high level of brand recognition can help you form instant trust with prospects and win more business. What’s more, a franchise agency usually has greater buying power for marketing and advertising. This means that their website, collateral, signage and other forms of promotion are more visible in the market area. Most franchise groups also put more focus on internal recognition and awards to help keep the group on track and motivated. As a result, many franchise groups offer ongoing training programs and access to mentors to give you the best chance at achieving results and winning awards.
However, there are many reasons why real estate professionals choose not to go with a franchise real estate agency. To begin with, a franchise agency has less flexibility when it comes to branding, marketing, pricing and service standards, which can limit your autonomy and creativity. As well, if the franchise agency belongs to a brand that is considered weak in the market area, it can hinder your chances of winning business. Joining a franchise agency also means abiding by strict policies, procedures and territory restrictions, which may impact on your ability to perform and grow your career.
When it comes to deciding if a franchise agency is right for you, keep in mind that all franchise groups, and standalone franchise agencies for that matter, are different. Some groups have larger budgets, some have greater brand recognition, some focus on training and others focus on technology, some are fast-moving whilst others are slow to change. As such, it’s important that you do your research on each franchise group to determine which one best suits you.
As you can see, there are many pros and cons to consider when it comes to choosing between an independent and franchise agency. It should be noted that online real estate tools and apps, such as Buzz Sumo, Beacon, Canva, and Coschedule, are now giving independents greater access to resources and levelling the playing field. But, when it comes to choosing the best fit for you, it still pays to do your research. A good place to start is by reviewing agencies’ websites and chatting with industry colleagues about their experiences so you get a greater understanding of individual agencies. When doing your research consider the cultural-fit for yourself and whether the agency’s values and ethics are aligned to yours. If, perhaps, you feel you want to be creative in your role or would like mentoring first and foremost, then select an agency that matches that, whether independent or franchise. Don’t be lulled into a false sense of brand recognition or long-time local agency. Whether independent or franchise, you should opt for the agency that is progressive, aligned with local markets, has a great reputation as a standalone office, and suits you and your career goals.
We’d love to know what differences you’ve found between independent and franchise agencies. Which type of real estate agency do you think wins? Email me your thoughts at firstname.lastname@example.org.
Whether you’re thinking about starting a career in real estate or simply looking to upskill your qualifications, you will need to engage a training provider that offers nationally accredited units of competency. As you know, most training providers deliver the traditional in-class approach. Whilst this style of learning still provides value, it’s clear that students now want a more flexible way to study. In today’s fast-paced world, students are finding it increasingly difficult to juggle in-class training with day-to-day demands. Students see traditional in-class training as dated, inflexible, time-consuming and boring. Whilst many training providers are failing to respond to this student feedback, at Validum Institute we’ve taken the time to listen and provide what you want.
After listening to your concerns, we have developed a fresh and uniquely personalised blended approach to real estate training known as ‘blended learning’. Students can now access their course materials, assessments, resources, learner guides, trainer PowerPoints and video tutorials through our fully interactive and state-of-the-art learner portal. As well, students have direct access to our trainers and assessors to ensure each student’s training is truly customised to their needs. We guarantee that our new blended learning provides you with the ultimate learner experience.
Imagine being able to complete your study when and where you want, without the need to schedule time to attend classes. If you’re still feeling unsure or daunted by the thought of gaining your real estate qualifications online, let us dispel the ‘common myths’ around this learning approach and show why it’s the best way to complete your course and build a successful real estate career.
Validum’s fresh and uniquely personalised blended approach to real estate training means you are never alone. With unlimited and free access to our trainers and assessors, you have the opportunity to complete your course with personal one-on-one training. What’s more, Validum is the only training provider that also offers a Student Lounge with free Wi-Fi, parking and coffee facilities. Simply come in and get the support you need from your dedicated trainer or assessor, or use the sanctuary to complete your assessments. And, if at any point you have a question, we provide email and phone support within 24 hours. Our blended learning means you will always feel supported.
We know our online real estate courses are of the highest quality for many reasons. After receiving input from the leading real estate training experts, our online training portal provides students with all the tools and knowledge to succeed. Our training courses are nationally accredited, which means that your results and qualifications are recognised Australia-wide. We have also selected the highest calibre of Queensland real estate trainers and assessors, including industry legends such as Paula Irvine, Terri Cooper, and Jo-Anne Oliveri, to ensure our students are equipped with real on-the-job skills. And, since Validum is Queensland owned by Queenslanders, our courses are specifically designed for Queensland real estate professionals to further prepare you for the Queensland real estate industry.
Our online training is user-friendly and customisable to your learning needs. After sparing no expense engaging Australia’s best trainers and online designers, we know our online training is easy to use and delivers the highest quality content. With fully interactive walk-throughs, learning guide videos, trainer PowerPoints, video tutorials, mobile device compatibility and flexible course completion schedules, our online training has been designed with your best interests in mind. If at any point you need technical or course material support, we are always here to help.
We pride ourselves on our student-friendly and streamlined learning evaluation. Validum’s trainers and assessors provide personalised assessment feedback and prompt marking turnaround throughout the entire program. Validum personally takes the time to call all our students whether it’s a simple “Congratulations on successfully completing your recent assessment and keep up the good work” or a detailed assessment clarification follow-up, our learning evaluation helps keep you on track. With only four assessments for the Registration Certificate and seven assessments for the Full Real Estate Licence Course, we’ve reduced the required number so you attain your units of competency faster. As well, we have made our online assessments open book, simple to complete, common sense, competency-based, allow multiple attempts to successfully complete them, and you can save assessments mid-completion and come back at any time. We know how busy life can be, and that’s why we’ve made your learning evaluation simple, personalised and straightforward.
Our success stories prove that time and time again our students secure jobs in real estate shortly after completing our online training. Whilst all Queensland training providers offer some form of online learning, we have taken ours to the next level by combining trainers and assessors directly with our online courses. In fact, many employers and agency principals have commented that our blended training’s practical delivery and personalised mentoring is the perfect way to make students job ready. We know that our blended learning equips you with the tools and knowledge needed to enter the industry with confidence and build a successful real estate career.
We hope our fresh and uniquely personalised blended approach to real estate training has dispelled any concerns you may have had about gaining your real estate qualifications online. Validum Institute’s blended learning truly is the best way to not only successfully complete your course but help you succeed in real estate. If you’re looking to become a qualified in the real estate industry or to upskill your real estate qualifications, call us TODAY on (07) 3193 5270 to find out more about our fresh new blended approach to learning.
We’d love to know how Validum’s personalised blended approach to real estate training has helped you secure your new job in real estate. Email me your story at email@example.com.
Starting your own real estate agency could be the most personally and financially rewarding move of your career. Whilst there are many things you must consider to ensure business success, here are 10 essential steps to help you get started.
If you want to start your own real estate agency, gaining the right qualifications is the first step. You must complete the Real Estate Agent Licence Course, which can be done at Validum Institute, so you can apply to the Office of Fair Trading to become a licenced real estate agent. This gives you the authority to then start your own agency.
As with any new business, it pays to be prepared. Putting together a business plan is essential if you want your agency to succeed. The plan should outline your business’ objectives, strategies, growth and capital requirements. Putting everything in a written document helps you make strategic decisions about how to achieve business success. The steps that follow are all areas you should include in this plan.
Carrying out research is a critical step when starting your own real estate agency. Understanding the market you are entering and its existing competitors allows you to gauge perceived opportunities and threats. It also identifies gaps in your market area that could be filled with a differentiated brand or service-offering. As a result, the research findings help you make strategic decisions about your agency.
Once you’ve completed your research, you can select the best real estate business model for you. There are many things to consider when selecting the right model. Will your agency offer sales and property management, or specialise in one service? Will you have a virtual office or physical shopfront? Will you be independent or part of a franchise? You should make these decisions according to your findings, expertise, resources, company size and growth plans.
Your research should reveal opportunities to differentiate. These opportunities are gaps in the market which no other real estate agency has filled. Filling these gaps can become your agency’s sustainable competitive advantage. For example, it could be a distinctive brand, untapped demographic, superior customer service, or creative marketing. Whatever you choose, make it different to your competitors to ensure you stand out.
It’s important that your real estate agency has the right legal structure. Your structure impacts your tax, profits, losses, exit strategies, and legal obligations. To find the best structure for your agency, you should talk with your accountant and solicitor. Whilst your legal structure is not fixed and should change as your business grows, it’s essential you have the right one to begin with to help your business succeed.
Now is a good time to crunch your numbers. Preparing a cash flow statement and revenue projections show you what you need to start and grow your business. Forecasting your costs, income and profit also allow you to see when new team members and resources will be needed. This knowledge helps you make informed decisions about the sustainable growth of your business.
Putting together a marketing plan is just as important as doing your business plan. Your marketing plan should use your research to create a unique agency brand. As well, it must outline your promotional strategies and channels. For example, you should consider how social media, direct marketing, public relations and content marketing could build awareness for your agency.
Designing your business’ operations is an essential step when starting your own real estate agency. Putting in place proper systems, policies, procedures and processes ensures your agency operates seamlessly and consistently. As well, since your operations are the backbone of your agency’s brand, team, and culture, you need to get them right from the start. Engaging industry trainers is a great way to ensure you design optimum operations.
Starting a successful real estate agency means building a successful team. To ensure your employees grow with your business, each one should have a training schedule and incentive plan. Keeping your team at the top of their game with ongoing education and bonuses is a great way to boost productivity, performance, and profits. Validum can help keep you and your team upskilled with our range of online real estate courses.
Setting up your own agency is a great way to progress your real estate career. Whilst this is by no means an exhaustive list, these are important steps to help you get started. If you’re thinking about starting your own real estate agency, get in touch with Validum today to find out more about our Real Estate Agent Licence Course.
DISCLAIMER: Advice and information are provided in good faith; however the advantages of your real estate business should always be maximised by seeking formal advice on your specific financial position through your own professional advisors prior to making any decisions.
Whether we like it or not, Donald Trump has been elected the new president of the United States. With the celebrity billionaire taking the reins of the superpower, many are wondering how this will impact our economy and property market. Will the Trump Presidency positively or negatively affect Australia? We weigh in on the debate and discuss everything you need to know about this issue.
It’s not surprising that global markets have been shaken by the Trump Presidency, and Australia is not immune. In the wake of the news, our stocks and commodities slumped and currency dropped in fear of uncertainty of what this would mean to our economy. Whilst we have seen recovery in our stock market over the past week due to new hope that the new Trump presidency will be able to increase America’s economy, Trump’s protectionist policies will continue to breed uncertainty for some while to come.
So why has this economic uncertainty arisen? Essentially, Trump plans to strengthen America’s economy through major infrastructure investments, lowering US tax rates, raising tariffs and putting a stop to being the world’s policeman. What’s more, having declared his opposition to free trade agreements and the announcement of America’s withdrawal, the future of the Australia-US Free Trade Agreement and Trans-Pacific Partnership remain unknown. This has investors worried since it’s possible these changes will trigger a global trade war. As a result, global stock markets will suffer, including Australia.
Of course, it remains to be seen how Trump’s policies impact our economy – hence continued economic uncertainty. Some economists predict doom and gloom, some believe they may encourage economic growth, whilst much more think his presidency will not greatly impact our country at all.
Fortunately, the stock market volatility, global economic and political uncertainty and low-interest rate conditions brought about by Trump could have one big upside – a property investment surge. In such an economic climate, many turn to real estate as a safe investment. As such, this could be a Trump card for our property market. If this drives a property investment boom, what does this mean for the already property housing crisis? Could the Australian dream of our next generation owning their own home truly become out of reach more so than it is now?
Foreign investors are now seeing Australian real estate as a safe haven for their funds. Whilst foreigners can only buy new and off the plan residential properties, if Trump’s protectionist trade policies come into play we could also see an increase in corporations turning to Australia for their commercial real estate needs.
What’s more, following Trump’s win, many Americans are now fleeing their country. Since Canada’s immigration website is still recovering from its meltdown, many Americans are looking to Australia and New Zealand. In fact, following the election result, realestate.com.au noted a rise in Australian property searches originating from pro-Clinton states.
How could all this affect Australian property prices? While economic uncertainty may produce an initial boost to real estate, if interest rates rise this will negatively impact our property market. Commercial real estate values will also fall, and first home buyers and top tier investors may suffer, which is not good news. We see many home buyers taking advantage of low-interest rates maximising their borrowing capacity. Should interest rates rise what does that mean for these mortgage holders – will they default on their loans with banks repossessing selling at a reduced price? If so this may see the end to our property boom, reducing housing prices and demand.
At the end of the day, it continues to be business as usual for the Australian Real Estate Industry. The Trump Presidency will no doubt impact our economy and property market, but only time will tell whether those effects are positive or negative. As such, the best way to respond is by continuing to do what we do best – help our clients buy, sell and rent property.
How do you think the Trump Presidency will impact the Australian Economy and Property Market?
Leave us a comment below or email me directly with your feedback. I would love to hear from you on firstname.lastname@example.org
Want to be a top agent? We recommend the following real estate, business, and motivational books to help boost your results and further your career.
This book reveals the simple truth behind achieving extraordinary res
ults- focus on your one thing. Written by entrepreneurs from the world’s largest real estate company, Gary Keller, and Jay Papasan teach you how to remove roadblocks, focus on what matters, and achieve extraordinary results. Helping you discover the one thing you need to focus on to become a top agent, this book can do wonders for your career.
If you want to build a winning real estate career from day one, this book can help. Complete with strategies to avoid common rookie mistakes and excel from the get-go, Your First Year in Real Estate is like your real estate coach. With expert tips on goal-setting, sales, client relationships and marketing, it helps you hit the ground running.
Another rookie survival guide, Sell With Soul teaches you how to create an amazing real estate career without losing your friends, principles or self-respect. Written by a top agent, Jennifer Allan-Hagedorn, she provides simple strategies to achieve success in sales, whilst staying true to yourself. Full of practical tips on database building, marketing listings, and negotiating inspections, it is an invaluable read for new agents.
The ultimate top agent handbook, The Millionaire Real Estate Agent, should be read by every real estate professional. Keller Williams Realty founder, Gary Keller, uncovers the key models and mindsets that millionaire agents use to reach the top. Sharing examples from some of the world’s most successful agents, this book can help take your real estate career to the next level.
An essential read if you’re running your own real estate agency or want to promote your personal brand, Purple Cow makes you rethink marketing. As the title suggests, if you want your brand to succeed it needs to be a ‘purple cow’. Using case studies from Starbucks, Krispy Kreme, and Apple, marketing genius Seth Godin shows what it takes to stand out in a crowded market. If you have a brand, this book can help transform it into something truly noticeable.
Another great read for all real estate professionals, Multipliers examines how to be an effective leader. Identifying the different types of leaders, it helps you consider your own leadership style and how it could be improved. If you want to encourage growth and creativity from your team, this book gives you the framework you need.
Having the right corporate culture in place is critical to business success. Written by ING Direct Founder, Arkadi Kuhlmann, Rock Then Roll is your guide to understanding the new culture-driven landscape. Demonstrating how this one element impacts your agency’s leadership, innovation, management, communication, brand, customers, and team, it shows how culture can effectively become your competitive advantage.
A favourite amongst real estate professionals, Tim Ferriss’ 4-Hour Work Week makes you rethink how you work. Providing simple ways to eliminate distractions, automate tasks and boost productivity, Ferriss shows how it’s possible to work less and make more money at the same time. Whether you feel like a burnt-out principal or overworked agent, this book is full of tips to help you work less and achieve more.
Promoting yourself or your agency online is essential if you want to be known in your market area. But, if you feel overwhelmed by where to start, Web Marketing That Works can help. A practical guide to social media, lead generation, digital marketing and SEO, it shows how online marketing can be the key to your real estate success.
Looking to become a qualified real estate agent or upskill? Call Validum Institute TODAY on (07) 3193 5270 to find out more about our Real Estate Agent Licence Courses. We provide a unique personalised blended approach to learning. This means you have the flexibility to study when and where you want according to your schedule via our interactive online portal. You also get direct access to our trainers and assessors for one-on-one tutoring and support either in person or on the phone. Simply call and book a time with one of our trainers and assessors to discuss all your course or industry related questions.
Keeping your skills and knowledge up to date is the best way to ensure the success of your real estate career. Whilst gaining your real estate registration certificate gets your foot in the door, committing to ongoing upskilling is ultimately what continues to open them. Whether you are new to the industry or an experienced agent, here are five reasons you need to upskill if you want to be a top agent.
The more skills and knowledge you have, the more value you can offer. That’s because, agents who know more, can do more. When you know how to achieve the best results, it’s win-win-win for you, your employer and your clients. What’s more, upskilling not only boosts your productivity and performance but demonstrates to your employer and clients that you are committed to your work. Upskilling, therefore, helps you keep ahead of other candidates and be your market area’s agent-of-choice.
In today’s fast-changing economy, staying up to date has become increasingly hard. As a result, it is important that you understand how to remain relevant. This means knowing the latest tools and techniques to stay top-of-mind with your clients. A good way to do this is by investing in marketing, advertising, and communications courses. For example, taking a social media course can help you understand how to market yourself online, reach the right consumers, and stay relevant to those who matter.
Whether you are new to the industry or an experienced agent, finding new opportunities is how you can develop your career. Committing to ongoing upskilling is a great way to connect with trainers, mentors, and colleagues who can refer you to job openings and help progress your career. As well, upskilling allows you to discover new passions which can lead to new roles you would have otherwise never considered.
For example, after undertaking your entry level real estate training courses at Validum, you may then decide to complete one of the institute’s more advanced courses, such as the Real Estate Agents Licence Course or CPP40307 Certificate IV in Property Services Real Estate. By undertaking these online courses at Validum you can equip yourself with the skills and knowledge to take charge of your career. Upskilling is, therefore, an effective way to develop your real estate career.
Whilst keeping your skills and knowledge up to date is essential, specialising can be even more valuable. Whether your passion is sales, auctions, leasing or rentals, ongoing training is how you can become a specialist in your chosen field and be more in demand by employers and clients. Being a leading authority on any real estate topic requires the highest commitment to training, which is where Validum’s online real estate courses can help. As a result, gaining these specialised skills can help you remain ahead of the curve, be seen as an industry thought leader, and take your career to the next level.
To succeed in the real estate industry of tomorrow, you must proactively future-proof your career. As you know, the real estate industry is under threat by digital disruption, new business models, and inevitable change. Whether you are new to the industry or an experienced agent, you should take your training one step further by keeping on top of trends and technologies impacting the industry. By equipping yourself with the tools to take on any challenges, you give yourself the competitive edge needed to secure your future employment potential.
It’s no secret that to be a top agent you must commit to continuous upskilling. Ensuring you are up to date with the latest skills and knowledge allows you to remain valuable, relevant and employable now and in the future. Ultimately, the success of your real estate career comes down to how much you are willing to invest in your ongoing education. Is it time for you to upskill? Get in touch with Validum today to find out more about our online real estate courses.
Now more than ever, it seems every industry is under threat by disruption, including the real estate industry. Whether it’s from new technologies or emerging start-ups, the industry should be poised for change. However, should we fear this change, or use it as an opportunity to improve? How can agents remain relevant and viable in this changing economy? We weigh in on the debate and discuss everything you need to know about this issue.
New technologies are changing the way we do business, and agents must adopt them. Drones, collaborative robots, wearable tech, 3D technology, augmented reality, body cameras, smart locks, and the plethora of apps and software programs allowing tasks to be streamlined and automated are not threats, but rather opportunities to improve. Implementing these technologies into our business operations and service standards is how we can innovate our offerings and improve the customer experience. The fact is, agents who see digital disruption as an opportunity to improve and adopt these technologies, will be the ones who stay relevant and viable in this changing economy.
The real threat comes from new business models delivering more value to consumers. Just like Uber changed the taxi industry and Airbnb changed the hotel industry, the real estate industry could be disrupted by start-up companies introducing better ways to buy, sell and rent property. With consumers having instant access to online property information, the real estate agent middleman is at risk of being removed. However, the threat does not come from low-cost, low-value models like Purplebricks. The threat comes from start-ups that effectively change the traditional business model, and replace it with methods of delivering far more value to our consumers.
No matter who or what disrupts our industry, there are ways to ensure we do not become obsolete. To ensure our consumers continue to demand our services, we must respond now by providing a new and improved customer experience. To remain viable, we need to highlight our point of difference – the unique human relationship we offer. That way, we can continue to make our consumers feel compelled to use us when they buy, sell and rent property, instead of the latest app or online business.
Whether we like it or not, disruption is coming to the real estate industry. The best way to respond is by stepping up and delivering a new and improved customer experience. To stay relevant in this changing economy, agents must adopt new technologies and use them to enhance the customer experience so they remain the ‘agent of choice’ now and into the future. If you’d like more information on Validum’s online real estate courses to become qualified or upskill, get in touch today.
How do you think the real estate industry will be disrupted? What suggestions do you have for improving the customer experience?
When you’re getting started in real estate it’s hard knowing who’s who in the industry. To help, here are 10 Australian Real Estate Thought Leaders you should follow online if you want to keep up-to-date on the industry and receive tips to help you get ahead.
As Australia’s number one real estate coach, Tom Panos is a thought leader you need to follow. Sharing his expertise on listings, negotiation, personal branding and business growth, he provides you with tools and tips to be in the top 1% of real estate agents. Founder of the Real Estate Gym, 5am Club and Million Dollar Agent podcast, he is a great source of weekly motivation to help you stay at the top of your game.
Even if you’re new to the industry, John McGrath is a name you should recognise. Real estate coach and founder of McGrath Estate Agents, he also starred on TV series Shark Tank. An expert on all things real estate, he regularly shares up-to-the-minute industry and marketplace updates and observations to keep you in the loop.
If you want to be on top of digital marketing in the real estate industry, the best person to follow is Josh Cobb. A marketing specialist and founder of Stepps, he is an expert on brand awareness, social media, content marketing and emerging technologies. His brilliant weekly podcast, Real Estate Pros, is full of valuable digital marketing tips.
Known as the international property management expert, Jo-Anne Oliveri is a leading industry trainer. Founder of ireviloution and property management summit, ALPPPS, she is widely regarded as an inspirational thought leader who brings game-changing tools and technologies to the industry. She is your go-to source for property management leadership, retention, culture and growth strategies.
Top Australian real estate coach, Michael Sheargold, understands how to achieve business success. Having delivered over 6000 coaching sessions to some of the industry’s most successful principals and agents, including John McGrath, he is a thought leader you should be following. Founder of the Real Estate Results Network, he provides great tips and resources on performance, leadership, mindset and culture.
Leading industry trainer, Fiona Blayney, understands how property managers can maximise their results. Managing Director of Real+, she regularly posts articles about industry insights and business strategies. Fiona is also responsible for the Australasian Residential Property Management Conference (ARPM), the largest independent property management conference, and one you should attend.
Real estate high performance coach, Josh Phegan, has worked with some of the industry’s top agents. His popular podcast program, High Performance, and daily coaching tips are what you need to take your career to the next level. With a focus on prospecting, productivity, negotiation and growth, he is one you should follow.
When it comes to Queensland residential real estate compliance, risk management and best practice, Stacey Holt is who you should follow. Director of the Real Estate Excellence Academy, she is well known for being the leading source of Queensland real estate legislation updates, and can help keep you up-to-date in this important area of your profession.
Real estate elite performance and mindset coach, Jet Xavier, has helped agents across Australia achieve their sales goals. Helping you become the best version of yourself, he gives you the tools to achieve peak performance. Whether you’re new to the industry or an experienced agent, his videos and articles are great energy boosts.
As the CEO of Harcourts Victoria and 2013 Telstra Victoria Business Woman of the Year, Sadhana Smiles is one of real estate’s most inspirational women. A great source of motivation, especially if you are a woman entering the industry, she shares personal stories and professional tips to help you get the most out of your career in real estate.
Starting your new career in real estate might seem like a daunting challenge, but it doesn’t have to be. With such a rewarding career ahead of you, all it takes is a few extra steps to ensure you not just survive but thrive, as a real estate professional. Here are six tips for how you can get the most out of your first year in real estate.
When it comes to working in real estate, effective time management is the most important element contributing to your success. Whether you are a sales agent or property manager, both roles require you to plan, prioritise and complete many daily tasks, on top of answering never-ending phone calls and emails. The best way to manage your time is by preparing what’s called an ‘Ideal Week’. An Ideal Week is a document which identifies tasks and prioritises them in an efficient daily order. This is how you can maximise your productivity and minimise your stress, which both go a long way in helping you succeed.
Having a support network is essential if you want to survive your first year in real estate. Whether it’s through real estate conferences, seminars, and workshops, or connecting with colleagues on LinkedIn or Validum student alumni, these networking opportunities all help build your team of advisors. Forming valuable industry connections with colleagues from all roles and levels is a great way to fill the knowledge and experience gaps you will undoubtedly have when starting your career.
Whilst it’s important to build a support network, finding a mentor is how you can take your career to the next level. Attending networking events and connecting with colleagues online are the best ways to find a mentor that’s right for you. A good mentor boosts your career, helps you set goals, and holds you accountable. You should look for someone who asks challenging questions, provides constructive criticism, offers useful resources, and willingly shares their expertise. As the most valuable part of your support network, finding a mentor is how you can take your career from good to great in your first year.
Once you get started in real estate, you’ll soon discover that knowing your marketplace is the key to succeeding. Since real estate is about living and breathing your market area, you should allocate time in your Ideal Week to stepping outside your office and into your community. Getting to know the best places to wine, dine, shop and play, is just as critical as knowing your area’s latest property data. Conducting this weekly research not only helps you become a market area specialist but ensures you feel more at home in the community you now represent.
Once you gain your real estate sale certificate and start your new career, your training should not stop there. As you apply what you’ve studied, you’ll naturally find areas where you excel, where you lack, and where you’re interested in learning more. Surviving your first year, therefore, requires commitment to ongoing training. Upskilling and fine-tuning your existing skills can be done online through institutions like Validum – why not upgrade from your Sales Certificate to your full Real Estate Agent Licence? This is how ongoing training can be part of your Ideal Week to ensure you remain at the top of your game in your first year.
Whilst understanding real estate is essential, agents often overlook the hidden value of learning about property investment. From the moment you start, you will be making important decisions about your clients’ investments and financial security, so it’s critical you understand their needs and how best to fulfil them. As a result, taking a property investment course can not only help you better understand your clients but help you perform better in your new role and stand out from other candidates.
Your first year in real estate might seem challenging, but these six tips will help you not just survive but thrive. A career in this industry can be truly rewarding if you simply take a few extra steps to help you get started. If you’d like more information on Validum’s online real estate courses to help you become qualified or upskill, get in touch today by calling (07) 3193 5270.
Which real estate survival tip works best for you? Or, let us know your own survival tips.
In case you missed it, #SmashedAvo is a trending topic, and you might be surprised to hear it’s because of Australia’s housing affordability crisis. As you know, our nation is currently experiencing a shortage of affordable free-standing houses, particularly in Sydney and Melbourne. This means that potential first-home buyers cannot find suitable housing in locations of their choice, which is leading to the demise of the Australian Dream. But, is the humble avocado really to blame? We weigh in on the debate and discuss everything you need to know about this issue.
Last week, social commentator, Bernard Salt, suggested that Millennials cannot enter the housing market because they spend their savings on lavish lifestyle choices. He commented that he’s witnessed young people order $22 smashed avocado dishes, and believes such spending habits are Millennials’ downfall. But, the fact remains, even if young people were to forgo their smashed avocados, most would still be unable to afford a house like their parents could at the same age. That’s because, spending habits are simply one factor contributing to the housing affordability crisis.
So, should parents help their kids get into the market? It’s a good point raised in this ongoing debate, and the general consensus is that if parents are in a position to help, then they should. The simple fact is, if more parents provide loans or go in as guarantors for their children’s mortgages, more Millennials can achieve the Australian Dream. Another option is for Millennials to move back in with their parents to help save for a down payment which, in most cases, is not the most appealing solution for either party.
Fortunately, Treasurer Scott Morrison has declared that housing affordability is finally an “important policy focus”. This means that measures will soon be in place to help protect the Australian Dream. The Treasurer said that first-home buyer barriers, including complex planning regulations, inadequate land release, infrastructure cost and availability, urban infill attitudes, and geographic constraints, will all be addressed. Essentially, the Government plans to solve the crisis by encouraging State Governments to release more land, remove prohibitive zoning laws, and build more houses. Only time will tell whether these are the solutions we need.
Meanwhile, the real estate industry believes that Millennials’ spending habits and the Government’s prohibitive regulations cannot be blamed for the housing affordability crisis. According to property experts, the main cause is simply housing demand continues to surpass housing supply. For example, in Sydney and Melbourne where there is a shortage of houses, prices continue to rise, which makes it harder and harder for buyers to enter the market. So, what’s the solution according to the industry? A combination of improving First Home Owner Grant flexibility, increasing incentives for buyers to invest in regional centres, and teaching Millennials how to save.
Whether you are a buyer, renter or agent, Australia’s housing affordability crisis impacts everyone. There’s no telling how and when the crisis may end but, as real estate professionals, it’s our job to remain aware of its effects, including what part #SmashedAvo has to play.
How do you think we can solve the Housing Affordability Crisis?
Email us with your thoughts to email@example.com
If you want to fast track your real estate career, it’s important that you develop an online presence. After gaining your real estate agent licence and getting a job with an agency, your next step should be to make yourself known on the world wide web. By promoting yourself online, you can build your profile as a local influencer and industry thought leader, which are great ways to bring in more leads and career opportunities. Here are five ways you can get started today.
To begin with, it’s a good idea to identity what makes you different. Reflect on where you’ve come from, what you have to offer, and what you aim to achieve as a real estate agent. The key is to uncover personal strengths, traits, and achievements that could be of value to your clients. For example, if you have a lengthy family connection to the market area you service then that’s a great point to share. Such points of difference should form the basis of your bio, which is then used everywhere online such as your agency website, social media profiles, and listings sites. Promoting your unique story online is a great way to stand out.
There’s no denying that if you want to be visible then you must be searchable on social media. Setting up a Facebook, Twitter, LinkedIn or Instagram business account is essential if you want to be found online. By posting market area updates, contributing to local social media groups, commenting on relevant topics, and connecting with your clients on these platforms, you can start building a tribe of followers. The key is to be strategic by selecting one or two platforms your clients use and that you feel most comfortable using, then begin offering valuable content, consistently.
Another great way to build your online presence is by blogging. Setting up a blog which posts content about your market area is a simple way to connect with your local community and generate leads. Best of all, the content doesn’t always need to be an article; why not mix it up with video clips, interviews, infographics, or photos to give your audience some variety. As long as your posts are helpful and relevant, your blog will help you become the agent-of-choice for all of your community’s real estate needs.
As a real estate agent, forming mutually beneficial relations with your local community is the key to achieving long-lasting success. To do this, you must connect with your community. A good way to do this online is by sending out weekly market update emails to current and prospective clients and community members who have opted in. This in turn helps position you as a local influencer, maintain relations, and ensure your community thinks of you when it comes to referring an agent.
It’s important that your industry colleagues can also find you online. To do this, why not contribute articles, blog posts and press releases to real estate media outlets. It’s a good idea to write about topics that support your overall online profile. For example, if you have positioned yourself as an expert on real estate technology, then your contributions should also provide insight on this topic. This helps build legitimacy as a real estate agent, position you as a thought leader and, more often than not, leads to other career-enhancing opportunities.
As a real estate agent, promoting yourself online is essential if you want to fast track your career. If you want to be seen as a local influencer and industry thought leader, get started today with these five simple strategies. And, if you’d like more information on Validum’s online and face-to-face (one on one tutoring) real estate courses to help you become qualified or upskill, click here to get in touch.
Just about everything happens online these days. Banking. Shopping. Even Dating. So, it’s not surprising that education and learning have moved online. A number of factors have contributed to the growth of online education: advancing technologies; faster internet, and human behaviour.
It’s something that has been embraced by individuals, companies, and institutions because online education is effective and convenient. The fact Chief Scientist Alan Finkel’s e-learning company has teamed up with CSIRO to introduce online education to Australian primary schools indicates it’s a trend that isn’t going away.
I’m a huge advocate for the effectiveness of online education. We’ve built our business Validum Institute a Registered Training Organisation that delivers real estate and property courses and qualifications, around online course delivery.
I’d like to share with you 3-reasons why we built our business around online education and why we consider it the best option.
We’ve been running online real estate courses since we began Validum Institute nearly 2-years ago. We experience first hand the growing popularity of online education. The take-up of our courses is ever-increasing and the feedback we get regarding our content and the support provided by our Validum Institute Portal (VIP) Training and Technical team is excellent.
“Choosing Validum’s Real Estate Licence course was the first step in introducing me to the real estate industry and the operations of an agent. The online portal was easy to use and my tutor Victor was easy to contact and very knowledgeable. I will be using Validum in the future for any more training I need and I have already recommended using them to my colleagues.”
Ben Heremaia – Urban Home Loans
I know we made the right decision to build our RTO around delivering online real estate courses.
If you’d like information on a real estate course to get you started on a successful career in the Real Estate industry. Click here.
Earlier this week on Channel 9’s new programme Unreal Estate, we saw a $20million French Chateau (1400sq metres) built outside of Melbourne for a family of 5. Inspired by the architect and builder from his visit to France, he always dreamt of building such a beautiful home for his family.
With each young child having a bedroom that included an ensuite and a sitting room at 80sq metres, the bedrooms are the size of many small modern day apartments. The irony of this man’s dream is that although grandeur in size, when the family moved in the whole family ended up sleeping in the large master suite to be close to each other.
It became apparent to this family that although they had built the dream, the family was missing the warmth and closeness a smaller home brought them. So they moved into an apartment in Geelong. The Chateau is now their holiday house but not where they call home.
So, in the era of land being turned into apartment complexes nearly everywhere you turn, and with sub-division of standard blocks up to half their original size – the question begs… Is bigger really better?
It is not uncommon for subdivision blocks to leave houses now built on less than 400sq metres. The size of the rooms in new apartments also seems to be shrinking to maximise profit for developers. But do we really need massive bedrooms and living rooms or large backyards?
Minimalist living has become popular, with a more disposable society people find it easier to throw away or sell items no longer used rather than store them in the outback shed. And why have a large backyard when all that really means in maintenance? With such busy lives and longer working hours, many families are no longer looking to spend the weekends maintaining gardens and big houses but preferring to spend quality family time together.
Local governments and new estate developments also support this style of living with installing state of the art parks, playgrounds, and social areas. So now that we have ascertained that bigger isn’t necessarily better, is real estate driving this social change or simply responding to it?
Either way, as a real estate agent understanding not only your buyer but also your seller’s lifestyle of the local area, can help give you an edge into how to pitch the dream for your potential buyers. Happy selling!
Once referred to as the job you have before you step up into a Real Estate sales role, Property Management is now seen as a fantastic career option in its own right.
Property Managers are responsible for leasing and managing the residential, commercial, industrial and retail property on behalf of property owners. They also do the following:
The professional Property Manager needs excellent communication and people skills, knowledge of all relevant legislation, including building maintenance and town planning, and an understanding of how economic conditions affect the property market.
You will receive on the job training in your role, however given the above requirements, in Queensland, you will need to complete a Real Estate Registration Certificate.
There are other Property Management Courses available that will keep you up-to-date after you’ve received your Registration Certificate. Click here to see them.
It takes a special type of person to be a professional Property Manager. Your role will be demanding, and you could be expected to work long hours when it’s needed. You will work Saturday’s and be on call to your tenants after hours.
Your job is to represent owners and their property investments, and you also want a great working relationship with your tenants. It’s often a juggling act, so an enthusiastic, honest approach to your work will ensure you manage the daily stresses.
Increasingly, agencies are valuing the importance of having someone who is well versed and educated – not just in Property Management tasks, but in the management of a profitable and well-run Property Management business. Someone who can demonstrate high-level leadership skills and good people management.
Large companies often employ property managers to look after the housing needs of their employees. Businesses that have multiple sites employ property managers to look after their retail outlets. You can even work in shopping centres, where you manage retail tenants and the property.
You’ve chosen property management as your career, so now it’s important to find a job where you can demonstrate your abilities and really succeed.
Do your homework online, check out your prospective employer’s business on social media and see what people have to say about them.
When researching or interviewing for potential roles, make sure you ask the following questions:
If you are prepared to put in the hard work, you will enjoy a rewarding career in Property Management. It will provide you with excellent long term job opportunities and if you are good, no – great at your job, the jobs (and rewards) will find you!
If you’d like information on a real estate course to get you started on a successful career in the Real Estate industry. Click here.
Every savvy real estate agent knows that online communities offer a wealth of exposure & lead generation opportunity.
When it comes to choosing the best place to pitch on Facebook we have three words for you: location, location, location!
Got a property in the Eastern suburbs that you’re desperate to shift? Don’t just randomly post it on every real estate page and group you can find on Facebook.
First, find a page/group specifically created for buying and renting in the physical location you’re working in. Even if that page/group only has 300 followers, it’s still going to have an audience that’s a lot more qualified than the audience of a general national (or, even worse, international) real estate group.
Second, check the advertising policy of the page/group & respect that “no advertisements” means no advertisements! Don’t get yourself kicked out of a great online community because you flaunt the rules.
Third, optimise your posts. This means you should post at the time and day your target audience is most likely to be online and make sure that the important aspects of your post show up on mobile view. Always add a picture, and don’t forget to include a call to action that has your contact details.
Fourth, adjust your message based on the level of response you get. Social media marketing is a process of refinement. Test out changing your imagery, the tone of your wording and other elements until you find the combination that sticks.
No matter what you’re trying to promote, if you use these four steps in your group & page marketing you’ll be marketing much more effectively and with less time and effort!
Online marketing is not a “who can post the most wins” kind of game. In fact, if you’re consistently writing posts that generate little to no engagement with your audience, you’re shooting yourself in the foot – in fact, you’d probably be better off not posting anything at all.
Why is over-posting so bad? Because Facebook knows when you’re not popular and it actively punishes boring pages.
So, instead of making 14 posts a week that nobody is going to read, focus your time and energy on making three posts a week that are going to generate engagement.
The more engagement you have, the more credible you look to Facebook, and the more people it will show your posts to in the future.
There are so many reasons not to use your personal news feed to push your career agenda. But for the sake of brevity, we’ll narrow it down to three:
Often real estate agents can get so caught up in the need to promote what they have to offer as business people that they forget the other things they have to offer on a personal level.
Australians need real estate advice. Renters, landlords, buyers, sellers -they all have questions that you can answer. If you want to make a name for yourself online, start spending time every day in both general real estate advice groups and local community groups providing answers to real estate questions.
This tactic is called “comment marketing” and it’s one of the best ways to build relationships and make a positive name for yourself.
It’s free, it only takes a couple of minutes every day to get involved, and it allows you to provide real value – something that an industry so drowned in marketing materials tends to forget about.
If you’re a real estate agent that’s keen to up-skill, or you’re curious about training to become an agent, take a look at Validum’s courses. Or, call (07) 3193 5270 and talk to one of our highly experienced trainers now.
So, you’ve made the decision to go into Real Estate, good on you. It’s an exciting industry and one that you have unlimited opportunities for great job prospects and earning capacity.
But what’s next?
Making a career change to Real Estate needs to be carefully managed to get the right outcome for you.
The 21st-century Real Estate market has become highly competitive and comes with Government legislation requirements. Inadequate knowledge, training, and preparation can result in lost opportunities, frustration, and rejection. You don’t want to settle for less and have a loss in income, job satisfaction, and career path.
I’m going to share my 4 simple tips to consider on your path to transitioning into a Real Estate career and becoming a successful real estate agent:
This is an important question. There are many job roles within the industry. Some include; Corporate Support Administration, Real Estate salesperson, Property Manager, Buyers Agent, Sales Manager, Specialist Salesperson, Resident Letting Agent, Auctioneer, Leasing Specialist and Acreage Specialist.
Consider your current skills and capabilities which align with the various roles available and do some research on what jobs are out there. Remember, starting at an entry level allows you to learn more about the industry and gives you all-round experience, and allows you to choose which area you’d like to focus on once you’re in the job. When you’ve given this some consideration, you will need to look at your study requirements and options.
The simple answer is yes. If you are wanting to become a successful Real Estate Agent, a certification – Certificate IV in Property Services (Real Estate) is designed to educate you in all state and federal legislation and regulations. The Office of Fair Trading requires you to have a minimum certification to work in Real Estate. Other registered certificate courses are available for property management, Corporate Support Administration, and Sales. In your certification you will also learn about:
Ensure you get training from a licensed RTO (Registered Training Organisations). Make sure they have this symbol which means they are recognised as providers of quality-assured and nationally recognised training and qualifications.
Consider your study options and timeframe for study. Many training institutes offer you flexible study options and payment plans, just ask them.
Do you want to study in a face to face classroom style or online, or perhaps you want the flexibility to do both?
Registration Certificate Courses can take up to 6 months and Certificate IV in Property Services (Real Estate) can take 15 months. Look for training institutes which offer you flexibility in how you want to study.
The truthful answer is if you’ve gone to the trouble to get Certified and study in an area you are obviously passionate about, they’re really good.
A lot depends on where you’re practicing, what the market is like in your area, and your own personal attributes. Strong salespeople can expect to make six figures and up per year.
Research companies you’d like to work for and join professional groups. Get onto LinkedIn and create your professional profile and join Real Estate Groups – it’s free. It will also help you keep up to date with industry trends and you can follow industry movers and shakers. You never know, you just may end up working for them one day!
Real Estate is something that just about everyone talks about. It’s often a topic of conversation during a catch up with friends, family or work colleagues. Whether it’s about your first home or your dream home or your next investment property – it’s a topic that grabs everyone’s attention.
The real estate industry is dynamic and multifaceted and influenced by a variety of external factors including interest rates, population growth, and economic conditions. It’s big business and according to an IBISworld Australian Market Research Report (Mar 2016) it’s revenue is forecast to grow at an annualised 3.4% over the five years through 2015-16, to reach $14.0 billion.
It is also regarded as an industry that promises a rewarding and varied career. You can be your own boss, achieve financial success or create your own schedule. And selling houses isn’t the only option – you could become a buyer’s agent, a property manager or a leasing agent, just to name a few of the potential roles. There is no doubt that for the right person it does provide a long-term career path.
So how do you start a career in Real Estate? Below are 3 things that you need to begin and if done properly they’ll help you be a successful agent.
The requirements to work in real estate vary throughout Australia and they also vary depending on the role you choose. For example, in Queensland, if you want to own or manage a real estate agency you must complete a Real Estate Agent Licence. Or if starting out as an employee is more your pace then a Registration Certificate course is your first step.
You must complete your real estate course with a Registered Training Organisation (RTO). Courses can be done online, face-to-face or you can take advantage of a flexible blended method of both.
At every stage of any real estate transaction communication is required. An agent has to have an ability to communicate with the buyer, the seller, their industry and local community contacts. It isn’t just speaking that you need to be good at its also writing and most importantly listening.
To be successful you will need to hone your communication skills and use them to build meaningful and lasting relationships. Like anything communication skills can be improved. Here are 10 attributes people with effective communication skills have in common.
Real Estate is all about who you know. So, when you’re starting out, start with the people you already know and build from there. People you went to school with, studied or worked with, connect with friends of friends and as your client base begins to grow focus on building a referral-based clientele.
Here are tips to build your network:
An effective network is about quality over quantity. It’s about you staying top of mind with prospects. You want to be the first person they think of for all their real estate needs. Here are 5 crucial networking tips that will help you stay top of mind.
One last bit of advice for what you need to do to be a successful real estate agent is be committed to life-long learning. A successful agent who achieves a competitive edge over others is one that never stops investing in knowledge. You must take the time and invest in gaining local and industry knowledge, upskilling your qualifications and learning new skills. This can be done by observing the market and neighbourhood trends; surrounding yourself with real estate professionals; attending courses.
If you’d like information on a real estate course to get you started on a successful career in the Real Estate industry. Click here.
Drop the word “real estate agent” into a conversation and anyone who has ever rented or bought a property (i.e. everyone) will start to regale you with tales of disappearing bond, mouldy walls, surprise inspections, and other reasons why they had/have the worst real estate agent ever.
I get that. While there are good guys and bad guys in every occupation, when it comes to the person whose job affects your home (you know, that place you go to escape from the outside world), having an indifferent or even downright incompetent agent can really tick you off.
Yet, last week when I saw news.com.au’s article “Proof Real Estate Agents’ Egos are Out of Control”, I decided that it’s time that I speak out in defence of my occupation. Because, believe it or not, becoming a real estate agent actually made me a better person.
A major problem with the way we do housing in Australia is that we, as a nation, simply don’t know our rights and responsibilities.
I first noticed this problem when I started selling and buying real estate at 18 years old. Even though I was young and completely green in the property world, I still found that I had more knowledge of the ins and outs of the industry (both rental and sales) than most people I encountered.
Even though property law is the one area of the law that affects literally everyone, the vast majority of Australians aren’t being taught how it all works.
This lack of education leaves the market wide open for unscrupulous actors who do know the ins and outs to take advantage of everyone else.
During my real estate agent training, I learned a lot about the rights and responsibilities of tenants, agents, buyers and sellers in Queensland. Before I knew it I was regularly passing on little tidbits of information to friends and family:
Did you know that, in Queensland, your agency must provide you with a fee-free way to pay your rent?
Are you aware that you can’t be charged for water consumption if proper efficiency measures aren’t installed?
Once I became an agent and got a little experience under my belt, these tidbits turned into a repository of real estate FAQs, and they soon started to dominate every conversation I struck up.
It seemed as though every time I went to a dinner party or down to the pub with my friends, the moment that I let on that I was an agent I was bombarded with horror stories and questions about what a tenant/landlord/buyer/seller should do.
However, instead of just joining in and disparaging the occupation as a whole like I previously would have done, as an agent I actually started to provide useful, practical advice.
I realised that, for the first time in my life, I was helping people.
By letting tenants know how to make their voices heard the legal way, telling landlords how to spot an agent with unscrupulous practices, and letting buyers and sellers know whether or not I thought they were actually getting the best value for money, I was helping others on a daily basis.
I understand that there are many real estate agents that do not share my attitude. For some it’s all about the bottom line, but that attitude is not held by the best agents.
The best agents care about people, not property.
It didn’t take long for me to see that this job is not all about quotas and dollars.
As an agent, how you treat people at work doesn’t always stay at work. Your actions affect people’s lives.
You can’t ignore genuine concerns, or you’ll end up being the reason someone’s kids don’t have hot water to shower in, or you’ll the person responsible for a client losing tens of thousands of dollars in a single transaction.
And, how you treat people outside of your office hours is just as important as how you act on the job. The acquaintance you gave tenancy advice to last year might be the buyer you sign up next year.
Sure, there are agents out there who only care about their pay check. But then there are agents like me, whose egos aren’t “out of control”. We’re just trying to do our jobs and improve the financial decisions and living situations of the people we meet along the way.
As a real estate trainer, I see many personalities come through the doors of Validum Institute.
More often than not, introverts go unnoticed in the world of business and are often overshadowed by the big personalities and presence of extroverts.
Yet, experience has shown me that the introvert’s understated value can give them a unique set of advantages – especially in the world of real estate!
If you’re an introvert who’s having a hard time finding a career that’s the right fit for you, you might have written off becoming a real estate agent as something only for loud, extroverted people. Yet this role could be a much better fit for you and your personality than you might think! Let me explain why…
Introverts tend to work better on their own rather than in a team. This means they can get on with tasks independently and they don’t need to rely on input and guidance from others to get the job done.
If you’re the kind of person who prefers to work independently, you’ll shine in real estate.
Being a real estate agent is typically a solo gig where you are expected to manage clients’ expectations on your own – making the introvert’s self-sufficient quality very worthwhile indeed.
Introverts are also more than happy to get on with the day-to-day tasks that have to be done with as little interaction with others as possible, and that’s the kind of work ethic many employers look for.
Communication is just as much about listening as it is about talking.
When speaking with clients about selling their home, it’s important to listen and fully absorb the information they are giving you. After all, you are working for them and you want to make sure you take their thoughts and opinions on board in everything that you do.
Introverts tend to have better listening skills than extroverts because they naturally prefer to listen rather than speak.
Good listening skills even rate as the third most desirable quality a real estate agent should have on realestate.com.au!
Real estate is largely a relationship building industry and there are no better people to build long and lasting relationships than introverts.
Extroverts typically surround themselves with a large group of acquaintances but they are not great at knowing people on a deeper level. Introverts, however, tend to value building deep connections with a smaller group of people. Solidifying strong relationships with clients builds trust and makes you seem more authentic and genuine in your pursuit to help them sell their property.
It’s easy to connect with many people but much harder to develop deep relationships that turn into loyal clients. This is where the real value of introvert’s shines.
According to Real Estate Business, introverts tend to be more in-tune with their clients, meaning they have a better understanding of their needs and thus have a better chance of making a sale.
Lifehack also explains that introverts tend to think along the lines of long-term value rather than short term gain. After all, selling a home is a long-term commitment so it’s worthwhile having a real estate agent at the helm that wants to nourish a lasting relationship with the client.
Many extroverts tend to wing it and fly by the seat of their pants, while introverts are commonly known to be great at being prepared and organised before they enter any situation. An introvert will, therefore, be prepared enough to know exactly what to say and do in any given situation.
Traditionally, introverts are more thoughtful about their words and actions. Acting or speaking without being well prepared can land you in some deep trouble if you’re not careful. Having purpose and preparation behind everything you say and do therefore makes you more convincing when you’re trying to land that sale.
This quality combined with top-notch listening skills also flies in the face of the idea that introverts are not good communicators. In fact, many influential communicators and thought leaders are introverts, and much of this comes down to their preparation and organisation.
In real estate, these two qualities are essential to staying on top of your client’s expectations, so if you’re an introvert and this is an area you excel in, becoming a real estate agent could be the perfect choice for you.
If you’re an introvert with an interest in real estate, call Victor at Validum Institute today on (07) 3193 5270 and start studying to become a professional agent today.
One of our team of real estate trainers will be able to give you all the tools you need to start a new life as a real estate agent.
Don’t worry if you don’t know where to start. In this blog, we’ll explain every step you need to take in order to become a real estate agent in Queensland!
To become a real estate agent, property manager or agency administrator in Queensland the first thing you need to do is obtain your Registration Certificate.
Most people will have no problems getting their Registration Certificate. However, there are a few personal circumstances that can stand between you and a successful application (age at time of application, criminal history, and insolvency history).
It doesn’t make sense to train without ensuring you’re eligible for the licence, so it’s a good idea to check the Queensland Government website requirements first.
Your Registration Certificate application will require that you have studied for and achieved a Statement of Attainment for Units of Competency with a registered training provider (RTO).
No matter where you study, to get your Statement of Attainment you must pass the core 7 units of competency required by the Office of Fair Trading.
These units include:
When you study with Validum, we help ensure you’ll get through these units by:
Once you pass all of your units, you’ll get a Statement of Attainment. The next step in the process is to use this Statement of Attainment to apply for your Registration Certificate through the Office of Fair Trading.
Fortunately, the application paper work is only a few pages. There are application costs involved, however, and in 2016 these include:
A Registration Certificate will allow you to work for a real estate agency under a licensee or real estate principal. Obtaining your Registration Certificate is the first big achievement on your path to a successful real estate career!
If you want to operate a real estate agency on your own, Validum can also help you achieve your full licence, just see Step 5 to learn how!
Now you’re certified, you need to find a job! The good news for budding real estate agents is that, according to the Australian Government’s Job Outlook data, real estate is an industry full of opportunity for both beginners and experienced agents:
With a taste for the industry and a little experience behind you, it won’t be long before you’re discovering which parts of the job you excel at, and where you might like to go next.
At Validum Institute, we offer training not just to newcomers, but also to experienced agents who are looking to level up their industry skills, or perhaps even start their own business.
We can provide you with the training necessary to apply to be certified to:
We can also help you:
Whether you’re a real estate beginner and are enthusiastic about kick-starting your new career, or you’re an experienced agent who wants to take their skillset to the next level, Validum Institude can train you!
One of the most exciting aspects of the real estate industry is the huge opportunity for career progression – you never stop learning, and we’re here to help you make your education count towards a brighter professional future!
“What do the top sales people do?” is a question I am constantly asked as a real estate trainer.
What do they do that’s different? Why are they successful? What the formula? These questions get asked by our learners so often that I thought I should cover it in this month’s feature.
I have a heap more to share but here are my top 11 for July!
When first embarking on a real estate career, like most I was thrown into a workstation surrounded by 10 agents (it was literally a sales pit). But the experience was priceless.
As I would watch agents crumble, cry, fight, scream, some would leave the office never to return, some would throw their phone across the room! Ah yes, the highs and lows of sales.
You learn so much when you watch how people react to rejection or that ‘no factor’ as we called it. However, the best would take a deep breath, their recovery time was instant, never to look back. That blew me away. Don’t get me wrong, this takes a lot of practice.
I have 10 years plus in the industry, I am still mastering it. But the top people I see in this industry have that in common. They get back on the horse and act like nothing has happened!
I quickly noticed the top guys around me had solutions or fixes to the rejection lines from clients.
I had to learn a new language, condition myself like an athlete before a big race. I needed to stop using certain words that signalled I was selling something or sounded even desperate. I had to develop a unique vocabulary based on the fact that every word I spoke needed to make me look like the expert who is generously making myself and my knowledge available to help them.
Today, people are much more equipped to do their own research, diagnose their own challenges and find their own solutions. They have the upper hand, really. So be prepared to think like the client, do the research they would be doing and conduct the due diligence the client would. Research your competitors and what they are doing – it’s always a good investment.
Today, we’re all more connected than ever, so I try extremely hard to make sure I treat everyone I talk to equally and that they get value out of our conversation. You never know who will one day become a client or prospect, or who might be able to refer you.
Don’t be afraid to recommend a service that fits a prospect’s needs, connect them with someone else they can speak to who might be able to help or send your prospect some useful content with no strings attached.
If they take your advice and it leads to good things, they’ll be a supporter for you. Sometimes being the conduit is just as rewarding as a sale.
My mentors always told me, “If you send information, it is not selling,” or, “Direct email means you are frightened to pick up the phone.”
The argument is that if you can’t establish a client’s needs over the phone then they are not going to take the time to read your information, or they were asking because they wanted to get rid of you!
I agree, sort of.
The client these days is so well-versed with research that I think sending information can be really advantageous and helpful.
If they’re going to complete half of the process without you, you at least want your content to shape their decisions to some degree. Just make sure the information you send is accurate and useful.
A good tip is to avoid offering to send information before you find out what it is a prospect really needs. Instead of saying “Can I send you more information?”, I would say “I was discussing [x] with a client in a similar position and I sent them (A, B, C resources) and they found this really useful. So, do you think you might find it helpful if I sent you that material?
What has worked for me is at the time I send information out, I say to a prospect straight up (insert cheeky smile) “I’m going to send you a marketing brochure and you will need to read it carefully before our next call. It will only take you [x] minutes and will clarify many of your questions. Can you do that?” I try to secure a commitment from the prospect that they’ll read it, and get permission to contact them again. If you can secure that, the prospect has just handed you a reason to contact them again.
How often do you “touch base” with your prospects?
I see all the nodding heads already – I know I am guilty as charged.
We tend to use this line because they haven’t gotten back to us or they haven’t bothered to. Maybe the timing wasn’t right or maybe they just simply didn’t like the sound of my voice. One thing I learned very quickly is, like rejection, you can’t take it personally – because it’s just not personal.
You just have to keep “touching base”.
I always ask at the end of a call, “Was this call helpful?”
Assuming I was helpful, they then say “Yes,” and then I would say, “You’re welcome.”
It does sound kind of weird and rehearsed, but it’s a good thing to do.
If you want the feedback directly you could ask, “Was this call helpful for you?” or even “What are your thoughts from this call?”
I recently attended a webinar and the speaker mentioned the line, “Thank you for your time”, before proceeding to tell us to never, ever thank a prospect for their time.
His reasoning was that if you thank a prospect, you are suggesting they did you a favour when in fact it’s them that gave you ‘their time’ because you were obliging, and they’ll continue doing so if you continue to be helpful.
I thought that was somewhat interesting. At the same time, don’t hold your breath at the end of a call waiting for your prospect to thank you for your time.
Most importantly, make sure you track which links your clients are clicking in your email, which pages of your website they view, and how long they stay on your site to read your material.
As the old saying goes, “What gets measured gets managed”.
I never realised the influence and the importance analytics can make to our business. There are some insightful SEO/digital marketing people who can set up some fantastic insights into tracking your traffic. Give me a call and I can recommend a few we use!
Celebrities often get a bad rap for either being all beauty and no brains, or having everything handed to them on a silver platter. There are, however, a handful of celebrities whose secret real estate careers match (and sometimes surpass) their on-screen success.
Want to know how they did it? Here’s a rundown of how four self-made stars owned the property world and affirmed Derek Zoolander’s assertion that, “There’s a lot more to life than being really, really, ridiculously good looking.”
Blake Garvey was a real estate agent for three years before he became known as “The Bachelor”.
And, after the show finished (along with the subsequent relationships with Sam Frost and Louise Pillidge), Blake went straight back to the one true love of his life: auctioneering.
The 31-year-old Perth local’s post-Bachelor business, Elite Auctions, specialises in swinging the auction hammer for everything from residential buildings through to charity items and end of stock goods.
Blake aims to revive the art of auctioneering by combining natural charisma, showmanship and a flair for creating a sense of urgency to win the crowds over. His 27,900 followers on Instagram help too.
Take home message: If your skillset includes fast talking, charm and a burgeoning social media obsession, you’ll shine in the real estate industry.
Before he was Mr Universe, the Terminator or the Governator, Arnold Schwarzenegger was a budding young property investor.
In fact, his first million dollars was made in real estate, not on screen. Using $US27,000 he scraped together by pooling his construction wages and body building prizes, Schwarzenegger invested in a block of six units.
This block ended up making Arnie $US169,000 in profit.
By investing that profit in a larger block of apartments, Schwarzenegger traded up until he was the owner of an impressive portfolio that spread across the residential, retail and commercial property sectors.
Last year Schwarzenegger visited Brisbane to share the secrets of his success with budding agents and investment enthusiasts at the Queensland Real Estate Agent’s summit.
His six tips are simple:
Take home message: You don’t need to have a huge bank balance to get started in the property industry. Hard work, vision and strategy will get you further than initial financial advantages. And, there is no better way to start learning the ropes of the industry than with a real estate training course.
The Friends and more recently Cougar Town star Courtney Cox has been quietly “flipping” houses behind the scenes for decades.
And, while many celebrities try their hands at property investment, few have been quite as successful as Cox.
The actress renovates historically and architecturally significant homes, making sure that she refreshes their look without spoiling their original beauty.
One such home was an A. Quincy Jones-designed house in the Trousdale Estates that Cox bought in 2004 for $5.45 million. After reconfiguring the layout of the house and renovating the finishes, she flipped the property $18 million in 2013.
The secret to her success lies in her family’s wealth of real estate knowledge. She comes from a family of contractors with plenty of experience buying and fixing up smaller homes.
Take home message: On the ground experience in the real estate industry is worth its weight in gold to anyone who sees property investment in their future. There is no better way to learn what people want to buy and sell than by getting hands-on experience as a real estate agent.
Ryan Serhant – the star broker on Million Dollar Listings New York – is often touted as “kind of a big deal” in the NYC property scene.
But before the multimillionaire had his own real estate web series and a reputation that lets him appear as a real estate expert on CNN, CNBC, FOX, NBC, ABC and CBS, he was an out of work actor with only one soapie role to his name.
So how did Ryan Serhant, the under 35 industry leader, go from zero to hero? He focussed all his energy on learning one market: New York City.
Putting his degree in English Literature and Theatre to the side, Serhant spent hours learning the ins and outs of the area’s property data and market reports. Then, he used this knowledge to build trusting relationships with the right people. The rest is history.
Take home message: You don’t need a Masters of Business from an esteemed university to make your fortune. Even if you’ve got one career failure behind you, with the right training you can reach the top of the game.
Interested in getting your foot in the door? Read our Tips on Selecting a Real Estate Trainer blog to know what to look for in a real estate trainer. Or, call Validum Institute on (07) 3193 5270 to speak to one of our experienced trainers about your career goals. We’re always ready to answer any questions you may have about studying a real estate course – no matter how big or small they may be!
As a social media addict, you love interacting with people. You’re commenting, tagging, messaging and sharing all day, every day.
You always have your phone in hand, and don’t shy away from answering phone calls, texting back or sending an email, which is why you’re an ideal person to do business with.
While in other occupations being glued to your phone will get you in hot water, in the world of real estate agents keeping people in the loop is a must.
By responding within minutes instead of hours you’ll show your existing clients, potential clients and peers that you’re someone who gets things done, and cares enough to let people know. And that’s what every person you’ll do business with wants.
Everyone knows that being a real estate agent involves a lot of marketing. Not everyone understands, however, that successful marketing is based on market research.
These days, market research doesn’t have to mean interrogating paid survey groups and handing out long questionnaires.
If you already spend your free time:
Then, you’re already a natural market researcher!
Social media is an unprecedented way to discover your future buyer/seller/renter/landlord’s:
And, you’re already an ace at using this amazing tool to do all of these things!
So, instead of swearing that you’re going to spend less time on Facebook, why not give your poking and prying nature a purpose? Make use of your natural talent for market research now and you’ll be ahead of the game before you’ve even finished your real estate training.
There’s a reason you have thousands of followers on Instagram and your Pins blow up within seconds of you hitting “Save”.
You understand aesthetic appeal.
Aesthetic Appeal: (adjective) Concerning or characterized by an appreciation of beauty or good taste.
Combine this good taste with your photographic skills and you’ll be able to deliver the sort of tasteful presentation that so many people in the real estate industry wish they could create.
You’ll make an average home look like a palace with just a few strategic additions to the décor.
You’ll combine the perfect angle, lighting and filter to take a photograph that captures the spirit and potential of your listing.
And, you’ll look on point in every meeting, presentation and agent profile picture, because you already have an exceptional personal brand that is going to help you sell.
Your Instagram addiction is going to be a natural advantage in the real estate game, where appearances can be the difference between sinking or swimming.
As a social media addict, you know how to use Facebook, Twitter, LinkedIn & Instagram to suss out someone in under a minute. Oh, and you’ll also set your notifications so that you’re the first to know if anything about them changes.
Now, generally speaking, if you know the name and bio of a person before you meet them, that is grounds for concern for both you and them.
However, as a real estate agent, you can use your stalking skills to your professional advantage.
So, go ahead and make an elaborate database detailing the activities of every agent, buyer, seller, and listed property within a 10km radius of your home. Gathering this kind of knowledge will help you:
The more you know about the key players in your area, the more success you’re going to have.
Social media is so addictive because it gives you instant feedback on every post you make.
Whether you’re motivated by counting your likes on Facebook, watching your Twitter impressions grow, or estimating how long it’s going to take before you get to the next followers milestone on Instagram, one thing is clear: You love the numbers.
And, fortunately for you, both social media and real estate are numbers games where the strategic effort you put in will be directly proportional to the results you get.
As a real estate agent, you can use your passion for analysing trends to help your clients get the best deals they can, predict future markets and build your own wealth.
If you’re a social media addict looking for a “career job” and not just a way to make ends meet, pick up the phone and call Validum Institute today on (07) 3193 5270.
One of our friendly, experienced real estate trainers will be on the line to answer any questions you have about studying a real estate course, life as a real estate agent, or anything else you need to know about real estate.
In this blog, Validum Institute’s Director and Real Estate Trainer Victor Pisanos uses his industry insights to explain the key issues, as argued by both sides of the fence, minus the emotional buzzwords.
From renters through to developers, it seems everyone has something to say about the current negative gearing plans to:
This ALP plan, which could affect every Australian, is said to improve economic growth, housing affordability and equality.
But when you combine extremely complex economic concepts with the emotive issue of home ownership, the result is a vicious, largely uninformed debate wherein investors are positioned as greedy rich people using the working class’ taxes to fund their investments and non-owners are positioned as lazy renters who can’t be bothered with the hard work home ownership demands.
Those who are against negative gearing argue that it drives up housing prices. Their reasoning is as follows:
Essentially, negative gearing allows high-income earners to outbid first home buyers then use the losses they make on these properties as a tax offset, which bumps them into a lower tax bracket. This potentially results in negative gearing investors receiving smaller tax bills than they would have incurred if they had no investment property.
Those who don’t believe that negative gearing drives up housing prices point to the fact that two-thirds purchases are made by owner-occupiers, not those looking to purchase purely for investment purposes.
They argue investors simply don’t make up enough of the market to be responsible for the large rises in housing prices we are currently experiencing, and that other factors like interest rates and supply and demand are to blame.
Furthermore, those in favour of negative gearing argue that investors were responsible for the building of 58,000 new dwellings in Australia last year, which helped adjust the balance between supply and demand and should ultimately push housing prices down.
According to Tax Office data prepared by the Grattan Institute, the top 10% of income earners (before their property losses are deducted) receive 50% of the negative gearing tax deductions and 75% of the concessionally taxed capital gains from property.
The real life implications of this statistic are highlighted by the fact that nurses are 16 times less likely to benefit from the negative gearing system than their higher paid surgeon counterparts, yet they could be taxed at the same rate once the surgeon’s losses are deducted from his or her taxable income.
Critics of the negative gearing system also argue that the government should be investing the billions of dollars spent on negatively geared houses into other areas like business and industry, which could be more beneficial to the nation’s economy.
The above figures seem startling, but only because they are measured in absolute dollar values, not as a proportion of income benefits.
When the benefits are calculated as a proportion of the recipient’s actual income, lower income earners actually gain the most relative benefit from negative gearing.
Negative gearing is a way that the government insulates investors from financial losses, and this results in investors taking greater risks than they otherwise would.
These greater risks inflate property prices and add a level of volatility to the market, which makes the nation’s economy more susceptible to external shocks.
Traditionally, taxes have always been applied to the net not gross income, no matter what type of business or investment is being taxed. Many argue that housing should be no different.
Taking loss deductibility off the table only incentivises tax avoidance and reduces the motivation to invest in riskier assets and enterprises (i.e. the new houses Australia so desperately needs).
Another notable point is that investors who use negative gearing to construct new houses create jobs in the construction sector as well as the real estate industry, and that’s great for the economy.
If negative gearing is restricted to only new constructions and no longer offered on the purchase of existing dwellings, then rent will theoretically increase in two ways.
First, landlords making a loss that the government won’t subsidise will pass this cost on to tenants.
Second, with the incentive of tax deductions for loss-making existing dwellings removed, fewer investors may enter the market. This could cause further supply and demand imbalances, increased rents and property prices, and less chance for renters to enter the buying sphere.
It is sometimes argued that abandonment of negative gearing for a brief period in the 80’s resulted in painful rent hikes in Sydney.
Some say that without proper modelling there’s no way to tell what the effect of tax changes will be on rental prices.
However, most economists agree that scrapping negative gearing wasn’t the cause of Sydney’s rental rises. They argue that Sydney was the only city to experience these rises, despite the policy being rolled out across the nation, and that Sydney’s rises were due to localised supply and demand issues.
Furthermore, if rents do increase, these rises might be an additional financial incentive for renters to buy.
When comparing Australia’s capital gains taxation levels to the capital gains taxation demanded by other countries, our nation comes out looking very generous.
This generosity may be ill-informed, however, as many other developed countries have higher capital gains taxes than Australia yet their investment in property is still flourishing.
Making purchasers pay more capital gains tax when they already have to pay stamp duty, land tax, ES levy, GST and duty on loans could be a major disincentive to invest in property.
Capital gains tax deductions help the rate of tax on capital stay lower than the rate of tax on income and stop investors from effectively being double taxed – once when they earn the money and once again when they invest it.
Capital gains discounts are also important for protecting capital gains from inflation. Property investments are much more susceptible to inflation costs than regular income is.
The one problem that both sides of the negative gearing divide agree needs to be addressed is Australia’s chronic housing undersupply.
In 2013 the National Housing Supply Council estimated that Australia had a housing deficit of roughly 228,000 dwellings. Since then, the population has continued to grow at a rate faster than housing construction, tightening the pressure on housing prices even more.
A possible solution to this problem is reforming the way the government deals with planning permissions. Planning permissions, it is argued, place far greater restraints on new housing supply than any negative gearing policies.
I recently came across an article on Inc.com on how Mauricio Umansky is shaking up the real estate industry in America.
For those who have not seen Million Dollar Listings LA, Umansky is the founder of The Agency, a real estate agency in California. Despite only having 3 offices in Southern California, he has been named by the Wall Street Journal as the America’s No. 7 realtor (he is No. 1 in California).
According to the article, an increasing number of people with no service orientation were going into real estate in America, resulting in the real estate industry becoming more focussed on sales volume and the bottom line, rather than the customer experience. When he founded The Agency, Umansky wanted to change the whole experience of how people bought and sold their homes. So how did he create excellent client experience?
Here are 5 things he did:
According to its website, The Agency believes in (amongst other things) integrity, collaboration and innovation, and it only hires people who share the same values. Above all, the agency has a “no jerks” policy.
In a service industry like real estate, what customers think of your staff is what they think of your business. It is critical that how your staff operate and deal with customers is consistent with how you want your business to be perceived.
So what do you think of your staff? Would you sell or buy a house through them? If your answer is not a solid “YES”, what are your customers likely to think?
If a person is offered employment at The Agency, it means that he or she is someone the company has chosen to invest in. That person does not need to be the best, but they have to be talented, knowledgeable and good at their job.
I recently asked the director at one of the fastest growing real estate brands in Queensland what he looked for in hew hires. “I look for energy”, he said, “everything else can be taught.”
At the Validum Institute, we train a large number of people looking to enter the real estate profession. At the end of each course, we have a pretty good idea which students will succeed in the industry. These are usually the students who have the desire to learn as much as they can from their trainers and connect with those around them.
As an employer, do you hire the first decent candidate you see or are you prepared to wait and invest in the right candidate?
As an employee, what makes you the right candidate? The real estate industry is undergoing a period of massive change – are you able to adapt and learn new skills?
The Agency has an in-house full-spectrum marketing arm that takes care of all its agents’ marketing needs. This frees up agents to do what they do best – looking after the client.
Not everyone is in the position to have an in-house marketing function. However, with technology it is easier than before to have access to good marketing advice and tools that allow you to produce high quality marketing material at a low cost.
Is your marketing as good as it can be? When was the last time you took a step back and examined your approach to marketing and the materials you produce? Do your marketing approach and materials reflect how you want to be perceived by your clients?
At The Agency, agents are in it for the long run. They take the time to understand and research the market they operate in, so that they can act in their clients’ best interests.
Increasingly, the top sales coaches are talking about helping your client and providing value. That requires a mind shift from focussing on closing a transaction to one that focusses on building a relationship.
Umansky doesn’t mind if his employees make a mistake every now and then. If you don’t make mistakes, you don’t progress and grow.
In business, there are bad mistakes and good mistakes. An example of a bad mistake is breaching client confidence. Bad mistakes should not be tolerated, full stop.
A good mistake, on the other hand, could be trying a new client engagement strategy which did not work. Good mistakes often contain important learning that can be identified and shared. More importantly, staff need to feel safe enough to make a good mistake every now and again.
When was the last time someone in your business made a good mistake? And how did you address that?
You might say that this is all very interesting but it is really not relevant for you because the market, industry conditions, customer needs, profit drivers are different from the States. That’s not the point.
The point is:
* The article on Inc.com discusses 8 things in total – to see the full list, click here.
When you’re looking to upskill or obtain a qualification to work in real estate and property, how can you be sure your selected training organisation will best meet your needs?
We asked Victor James from Validum Institute what people should look for when selecting a training organisation for their real estate and property courses. With an extensive background in education and real estate, Victor is now a property trainer and has identified the top five questions people should ask before selecting a course provider.
As the famous quote says, ‘if you always do what you’ve always done, you’ll always get what you’ve always got’. While the origins of this quote are often debated, with Albert Einstein, Henry Ford and Mark Twain all credited, the meaning is clear; to effect real change in life, you need to do something differently.
Validum Institute was launched with this very philosophy in mind. Our people live and breathe the world of real estate but felt there was a better way to help lift standards of education, professionalism and success in the industry.
It is our goal to guide both budding real estate agents and experienced property professionals to real career success. Our ASQA-registered, nationally-accredited and high-quality real estate courses best prepare students for entry into the sector, while also helping those looking to upgrade their skills and truly make their mark on the industry.
As with any career, there is always an opportunity to upskill in the real estate industry, regardless of experience or length of time in the industry. Award-winning Belle Property Carina residential sales consultant David Cotterill recently fulfilled a career goal by studying with Validum Institute to attain his full Queensland Real Estate Agent Licence.
David first entered the industry 12 years ago in Carina, swapping a career in finance for the fast-paced lifestyle of a real estate agent. Although still working in Carina, David now specialises in selling new and off-the-plan residential properties.
The recent winner of the 2015 Belle Property Australasia No. 1 Projects award, David joined us on the blog today to share some insights on his successful career, and thoughts on why further education was an important step for him.
The most noticeable difference since I entered the industry in 2004 is the number of agents. In the past there were hundreds of sales agents covering similar areas, however today there seems to be less, but better, agents. Both buyers and sellers are much more particular about the agents they pick. They look for qualifications, experience and professionalism which means only the most committed and dedicated agents are going to be successful.
During my time working in a financial role within the public sector, I was also building homes on the side. After years of doing so, the penny dropped – why wasn’t I also selling the homes myself? I completed my Registration Certificate and haven’t looked back.
It’s something I’d always thought about over the years but as someone who works full time, studying on the side just seemed unachievable. For those in the same position, I would direct them towards Validum Institute. They helped make the course achievable for someone who hadn’t studied in years, and they were so incredibly flexible around my schedule, which was great as attending courses in person was important to me.
I think being a fully qualified real estate agent will demonstrate to my clients how committed I am to my job. Validum Institute also offers a Certificate IV in Property Services which I would like to complete in the future to further reinforce my education and dedication to my craft.
Pick a niche area. When I first became an agent, it was so tempting to take on every home, block of land or apartment building that came my way – whether it was in Carina or in Perth. If you’re in it for the long run, it’s incredibly important to identify your niche. Aim to become known as the person who specialises in acreage, or commercial offices or apartment buildings. You’ll build your knowledge and your client base much easier this way.
Here at Validum Institute, our real estate courses and specialist trainers aim to inspire each and every one of our students to go beyond their qualification and to achieve real success – for themselves and their clients.
So today – International Women’s Day – we decided to shine the spotlight on one of the most successful women in the industry – our fantastic principal trainer Terri Cooper.
Terri first made the incredible transition from psychologist to highly successful real estate agent more than 20 years ago, when it was far less likely to see women in leadership and training roles within the industry.
Since that time, she has achieved incredible career success, authored multiple books and worked hard to improve the standard of real estate training and mentoring.
We sat down with Terri to get her thoughts on being successful in the real estate industry and how opportunities have evolved for women in the field.
Terri: Building success in real estate is all about developing trust and nurturing relationships with others, including vendors and purchasers. Women seem to naturally excel in this area, particularly in terms of building rapport with others, listening to their needs and helping their clients achieve their goals.
Terri: There are plenty of wonderful trainers, coaches and mentors – both men and women – who recognise the unique contributions women are making in the industry. More women are now opening their own agencies, they’re being recognised for their achievements and they’re being invited to share their knowledge at conferences and seminars, both in Australia and overseas.
Terri: Go for it! Real estate is such a unique industry, where the only glass ceiling is the one you set for yourself – put in the hard yards and success is truly unlimited. If you have passion, determination and resilience, you can succeed! This is certainly an industry where women are on the move and there are wonderful trainers, coaches and mentors to help you achieve your goals, whatever they may be.
Online courses are a flexible, convenient and affordable alternative to face to face study. You can study anywhere, anytime to suit your own schedule. Our online courses have been specially adapted for simple and easy understanding and learning. We guarantee to give personal support from start to finish – you are never alone.
We are a boutique training organisation and are privileged to be working with Real Estate Mastery, an established company with an enviable reputation, which has offering Nationally Accredited real estate courses since 2006. Your learning experience will be exceptional and Terri Cooper, our Principal Trainer has written and edited your resources for simplicity and ease of learning.
Our online real estate courses are delivered on a customised and user-friendly platform which will accelerate and enhance your learning experience.
You are welcome to start your real estate course anytime – all you need is a tablet, desktop computer or laptop with internet access, audio and video capabilities!
Real estate offers an exciting career path, and you are limited only by your personal preferences. Gaining your real estate licence can open to the doors to a myriad of career choices, for example Property manager, Commercial salesperson, Commercial leasing specialist, Commercial Property manager, Resident letting agent, Licensee/Principal owner, Auctioneer, Business broker, Buyers agent.
Regardless of which career path you choose, the Queensland Registration Certificate course covers your minimum educational requirements, and is the entry level course for anyone intending to work in sales, property management or administration (if this position involves interaction with clients). You may also have to undertake additional training and upskilling, depending on which of the above options you choose.
Upgrading to the full Queensland Real Estate Agent Licence, could entitle you to work as an independent contractor within an established agency, or to own or manage your own real estate agency. Depending on the business structure you adopt, you may find considerable financial advantages to having your full real estate licence!
In addition, gaining the full real estate licence will deepen the knowledge and the skills needed to list, market and negotiate for your clients. Your reputation in the market place will be enhanced by your ability to demonstrate an expertise and a commitment far beyond the short entry level course. As we all know, “Perception is reality” and a fully Licenced agent will be more highly regarded, will engender more trust, and attract clients who demand the best!
This takes energy, focus and commitment! “Success leaves clues!” Learn from the best, study with the best, improve by copying the best.
Front up to an interview unprepared, and you might as well have arrived wearing your pyjamas – your chances of landing the job aren’t looking all that flash. Unless you’ve been given a politician’s gift of the gab, winging it is never a good idea. The advice here is simple: do your homework.