If you want to fast track your real estate career, it’s important that you develop an online presence. After gaining your real estate agent licence and getting a job with an agency, your next step should be to make yourself known on the world wide web. By promoting yourself online, you can build your profile as a local influencer and industry thought leader, which are great ways to bring in more leads and career opportunities. Here are five ways you can get started today.
To begin with, it’s a good idea to identity what makes you different. Reflect on where you’ve come from, what you have to offer, and what you aim to achieve as a real estate agent. The key is to uncover personal strengths, traits, and achievements that could be of value to your clients. For example, if you have a lengthy family connection to the market area you service then that’s a great point to share. Such points of difference should form the basis of your bio, which is then used everywhere online such as your agency website, social media profiles, and listings sites. Promoting your unique story online is a great way to stand out.
There’s no denying that if you want to be visible then you must be searchable on social media. Setting up a Facebook, Twitter, LinkedIn or Instagram business account is essential if you want to be found online. By posting market area updates, contributing to local social media groups, commenting on relevant topics, and connecting with your clients on these platforms, you can start building a tribe of followers. The key is to be strategic by selecting one or two platforms your clients use and that you feel most comfortable using, then begin offering valuable content, consistently.
Another great way to build your online presence is by blogging. Setting up a blog which posts content about your market area is a simple way to connect with your local community and generate leads. Best of all, the content doesn’t always need to be an article; why not mix it up with video clips, interviews, infographics, or photos to give your audience some variety. As long as your posts are helpful and relevant, your blog will help you become the agent-of-choice for all of your community’s real estate needs.
As a real estate agent, forming mutually beneficial relations with your local community is the key to achieving long-lasting success. To do this, you must connect with your community. A good way to do this online is by sending out weekly market update emails to current and prospective clients and community members who have opted in. This in turn helps position you as a local influencer, maintain relations, and ensure your community thinks of you when it comes to referring an agent.
It’s important that your industry colleagues can also find you online. To do this, why not contribute articles, blog posts and press releases to real estate media outlets. It’s a good idea to write about topics that support your overall online profile. For example, if you have positioned yourself as an expert on real estate technology, then your contributions should also provide insight on this topic. This helps build legitimacy as a real estate agent, position you as a thought leader and, more often than not, leads to other career-enhancing opportunities.
As a real estate agent, promoting yourself online is essential if you want to fast track your career. If you want to be seen as a local influencer and industry thought leader, get started today with these five simple strategies. And, if you’d like more information on Validum’s online and face-to-face (one on one tutoring) real estate courses to help you become qualified or upskill, click here to get in touch.