As a social media addict, you love interacting with people. You’re commenting, tagging, messaging and sharing all day, every day.
You always have your phone in hand, and don’t shy away from answering phone calls, texting back or sending an email, which is why you’re an ideal person to do business with.
While in other occupations being glued to your phone will get you in hot water, in the world of real estate agents keeping people in the loop is a must.
By responding within minutes instead of hours you’ll show your existing clients, potential clients and peers that you’re someone who gets things done, and cares enough to let people know. And that’s what every person you’ll do business with wants.
Everyone knows that being a real estate agent involves a lot of marketing. Not everyone understands, however, that successful marketing is based on market research.
These days, market research doesn’t have to mean interrogating paid survey groups and handing out long questionnaires.
If you already spend your free time:
Then, you’re already a natural market researcher!
Social media is an unprecedented way to discover your future buyer/seller/renter/landlord’s:
And, you’re already an ace at using this amazing tool to do all of these things!
So, instead of swearing that you’re going to spend less time on Facebook, why not give your poking and prying nature a purpose? Make use of your natural talent for market research now and you’ll be ahead of the game before you’ve even finished your real estate training.
There’s a reason you have thousands of followers on Instagram and your Pins blow up within seconds of you hitting “Save”.
You understand aesthetic appeal.
Aesthetic Appeal: (adjective) Concerning or characterized by an appreciation of beauty or good taste.
Combine this good taste with your photographic skills and you’ll be able to deliver the sort of tasteful presentation that so many people in the real estate industry wish they could create.
You’ll make an average home look like a palace with just a few strategic additions to the décor.
You’ll combine the perfect angle, lighting and filter to take a photograph that captures the spirit and potential of your listing.
And, you’ll look on point in every meeting, presentation and agent profile picture, because you already have an exceptional personal brand that is going to help you sell.
Your Instagram addiction is going to be a natural advantage in the real estate game, where appearances can be the difference between sinking or swimming.
As a social media addict, you know how to use Facebook, Twitter, LinkedIn & Instagram to suss out someone in under a minute. Oh, and you’ll also set your notifications so that you’re the first to know if anything about them changes.
Now, generally speaking, if you know the name and bio of a person before you meet them, that is grounds for concern for both you and them.
However, as a real estate agent, you can use your stalking skills to your professional advantage.
So, go ahead and make an elaborate database detailing the activities of every agent, buyer, seller, and listed property within a 10km radius of your home. Gathering this kind of knowledge will help you:
The more you know about the key players in your area, the more success you’re going to have.
Social media is so addictive because it gives you instant feedback on every post you make.
Whether you’re motivated by counting your likes on Facebook, watching your Twitter impressions grow, or estimating how long it’s going to take before you get to the next followers milestone on Instagram, one thing is clear: You love the numbers.
And, fortunately for you, both social media and real estate are numbers games where the strategic effort you put in will be directly proportional to the results you get.
As a real estate agent, you can use your passion for analysing trends to help your clients get the best deals they can, predict future markets and build your own wealth.
If you’re a social media addict looking for a “career job” and not just a way to make ends meet, pick up the phone and call Validum Institute today on (07) 3193 5270.
One of our friendly, experienced real estate trainers will be on the line to answer any questions you have about studying a real estate course, life as a real estate agent, or anything else you need to know about real estate.